At a high level, you want to make sure that you are creating high-quality content that delights your users, paying close attention to searcher intent. Mapping content to personas and categorizing keyword as navigational, transactional, or informational may also help with this endeavor.
After that, keywords on your website should be semantically related, not necessarily on the page level. To help with this, start thinking about your website in terms of related topical buckets. One of your goals should be to have the search engines perceive your site as an authority for each one of of those topical buckets.
This isn't actually the best part of this post by . It's the nuts and bolts stuff in using a tool (KNIME) to do some very interesting types of text analysis. I haven't had time yet to play with it but ... I'm going to make time soon.
In February 2014 LinkedIn opened up its blogging platform to members. Initially access was granted to 25,000 this has now been extended to all English speaking countries some 230m users, who are publishing more than 50,000 posts per week.
Each time a member publishes a post a notification is sent to all of their connections and followers giving the writer maximum exposure to their network. Social shares mean that those posts can reach far beyond the member’s first degree networks. A small number of posts will generate tens or even hundreds of thousands of views and hundreds of comments.
Competition for eyeballs is strong and growing. How can you make sure that your blog posts make stands out from the crowd? Is there a formula? What are the secrets?
The guest panel for this discussion have deep insights into what makes a successful LinkedIn blog. Join us and learn what you need to do to succeed with your LinkedIn blog.
Marc Miller, Career Pivot
Marc is the author of Repurpose Your Career: A Practical Guide for Baby Boomers. His career journey has included 22 years at IBM, several thriving tech start-ups, and a painful stint as a high school teacher. In the process Marc discovered
A regular blogger on LinkedIn several posts have achieved hundreds of thousands of views with one achieving almost 600,000 views and over 2,000 comments. Here is a link to Marc’s LinkedIn blog.
Repurpose Your Career - http://goo.gl/w0yBIR
Marc’s LinkedIn blog: http://goo.gl/QnmIfq
Marc’s website: http://goo.gl/5eBM0n
Randy Milanovic, Kayak Online Marketing
Randy describes himself as an entrepreneur, marketer, 2-time author and active blogger on online marketing & social engagement topics. He is an active LinkedIn blogger and a regular contributor to Social Media Today. Hear Randy’s perspective on which channel works best.
Randy has written two books: Findability:Why Search Engine Optimization is Dying +21 New Rules of Content Marketing and Building a Better Business Website.
Randy’s LinkedIn blog: http://goo.gl/JgnMmq
Randy’s marketing books: http://goo.gl/d5HfkV
Kayak Online Marketing: http://goo.gl/YLpfY0
Paul Shapiro (SEO Director at Catalyst, a WPP Agency)
Paul is the SEO (Organic Search Director) Director at Catalyst working with blue chip clients like Proctor and Gamble, Volkswagen, BlackRock, Eveready, Royal Caribbean, Colgate, Sam's Club, and General Electric.
In late 2014 Paul published what is probably the most comprehensive piece of research into how to succeed on LinkedIn. The study involved analysing the 3,000 most successful LinkedIn blog posts and identified 10 key factors. Paul will be bringing both an SEO perspective and some fascinating empirical insights to this discussion.
LinkedIn study: http://goo.gl/o4zoXY
Paul’s LinkedIn profile: http://goo.gl/j2LLBm
Greg Cooper, Front of Mind Coaching
Greg is a LinkedIn specialist, marketing coach and Google+ Trainer. For 25 years he ran an award winning direct marketing agency which he sold in 2011. Greg now works with small and medium sized business.
He runs regular public LinkedIn workshops as well as bespoke and online courses.
Front of Mind Coaching: http://goo.gl/aUyV0k
Greg’s LinkedIn Blog: http://goo.gl/RuvCaZ
#linkedintips #linkedinmarketing #linkdedinpulse #linkedinblogg
There is some terrific advice and insights in this hangout which features myself, and . Tune in to find out what one action makes the biggest difference to boosting the reach of your post, what age level you should be writing for, whether there are problems in posting on your website and LinkedIn, and lots more. Approx 40 minutes with time stamp.
- Catalyst/GroupMOrganic Search Director, 2014 - present
- Catalyst/GroupMOrganic Search Manager, 2013 - 2014
- Acronym MediaSEO Analyst, 2012 - 2013
- Sirius XM RadioInteractive-Editorial Intern, 2010 - 2010
- Havas LifeCreative Intern, 2010 - 2010
- Exalted DesignWeb Developer/Designer, 2005 - 2009
- Paul Shapiro's Search Wilderness (current)
- Acronym Keyword Driven Blog (past)
- List.ly - Lists (current)
- Search Engine Journal (current)
- Social Media Today (current)
- Medium (current)
- Catalyst (current)
- Higher Click (current)
- SlideShare (current)
- LinkedIn (current)
- Content Marketing Institute (current)
- http://okdork.com/ (current)
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