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Paul Shapiro
Works at Catalyst/GroupM
Lives in Boston, MA
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Paul Shapiro

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How to Leverage Social Media for SEO: Link Building

This is my first post on +Marketing Land, where I cover some of ways social media can be leverage to build links and improve SEO. The plan is to write a part 2, covering other ways social media marketing and SEO integrate.

#SEO   #socialmedia   #socialmediamarketing  
Columnist Paul Shapiro explores the myriad of ways social networks can be utilized in your link-building efforts.
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Reading it right now. Thanks +Paul Shapiro 
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Here's a neat script that downloads your site's Search Analytics data and stores it in a database for long-term use. It's updated to use the new API too, woot!

I'm looking forward to see what other folks make :)

Thanks for putting this together, +Paul Shapiro!
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Still trying to rank pages based on "keywords"? Content marketing is the future of SEO and this guide will tell you EVERYTHING you need to know.
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I'm here in Seattle for MozCon. Let's get together.
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I had the opportunity to travel to the UK in April and speak at BrightonSEO, an SEO conference I’ve always admired from afar in the United States. Needless to say, it was an incredible experience. I return from England having connected with many of my…
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Starting or running your own SEO company? We asked 35 insiders to share their #1 expert tips on getting started building an SEO business the right way...
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Paul Shapiro

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+Paul Shapiro designed a script with the brand spanking new Google Search Analytics API to let you download your query data and keep it forever. 
Normally I do not cover tools here but I do with exceptions. As you know Google released the new Search Analytics API and those webmasters and developers that love APIs are rejoicing. But there is a
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Google updated their API to work with the new Search Analytics data. I updated my script accordingly so you can dump this data to MySQL:

http://searchwilderness.com/gwmt-data-python/
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Nice! Thanks...
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My latest + Free tool.
Google gave their Search Engine Result Pages a facelift in March 2014. One of the most prominent changes was a change to to how they displayed page titles-
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Actionable Guide to Doing Better Semantic Keyword Research

At a high level, you want to make sure that you are creating high-quality content that delights your users, paying close attention to searcher intent. Mapping content to personas and categorizing keyword as navigational, transactional, or informational may also help with this endeavor.

After that, keywords on your website should be semantically related, not necessarily on the page level. To help with this, start thinking about your website in terms of related topical buckets. One of your goals should be to have the search engines perceive your site as an authority for each one of of those topical buckets.

This isn't actually the best part of this post by +Paul Shapiro. It's the nuts and bolts stuff in using a tool (KNIME) to do some very interesting types of text analysis. I haven't had time yet to play with it but ... I'm going to make time soon.

#seo   
Learn how you can do semi-automated semantic keyword research for SEO with an open-source tool set, using social media data and beyond.
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Google Webmaster Tools (recently renamed Google Search Console) is a treasure trove of data, especially useful keyword information. Unfortunately, it isn’t stored for a long enough period to be useful for any trending. If you want to get more use out of…
Google Webmaster Tools (recently renamed Google Search Console) is a treasure trove of data, especially useful keyword information. Unfortunately, it isn’t stored for a long enough period to be useful for any trending. If you want to get more use out of Google Webmaster Tools data, it is necessary to store it in a database, …
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Work
Occupation
Professional SEO for Enterprise Clients
Employment
  • Catalyst/GroupM
    Organic Search Director, 2014 - present
  • Catalyst/GroupM
    Organic Search Manager, 2013 - 2014
  • Acronym Media
    SEO Analyst, 2012 - 2013
  • Sirius XM Radio
    Interactive-Editorial Intern, 2010 - 2010
  • Havas Life
    Creative Intern, 2010 - 2010
  • Exalted Design
    Web Developer/Designer, 2005 - 2009
Basic Information
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Male
Birthday
April 1
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Tagline
Digital marketer. Programmer. Professional SEO. /r/BigSEO Mod. Horror movie fan.
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Currently
Boston, MA
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Montclair, NJ - New Brunswick, NJ - Staten Island, NY
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Paul Shapiro's +1's are the things they like, agree with, or want to recommend.
Why Is 7 Better than 6? How To Write Effective Blog Headlines – Part 1
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Découvrez comment l'API Search Analytics de Google Search Console peut vous être très utile pour l'optimisation de votre référencement natur

Great piece of documentation / tutorial from Google on how to use the Se...
www.reddit.com

https://developers.google.com/webmaster-tools/v3/how-tos/search_analytics?utm_source=tsq2apipost&utm_medium=blog&utm_campaign=tsq2api#top_of

Tolles Analytics-API-Tool und ein neues Google Patent
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Paul Shapiro stellt sein tolles Tool vor, mit dem man Daten der Suchanalyse einfach und langfristig speichern kann. Außerdem hat Google ein

Python Hacker News
www.pythonmeme.com

If You Can Cook You Can Code - Learn Python - Udemy www.udemy.com. 3 points by Jenna Elizabeth. If You Can Cook You Can Code - Learn Python

New API Backed Script Lets You Download Your Google Search Analytics Data
www.seroundtable.com

Normally I do not cover tools here but I do with exceptions. As you know Google released the new Search Analytics API and those webmasters a

Ahoy Mateys! Targeting Pirates with SEO | MKG Marketing Inc
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Read how we used a targeted piece of Evergreen to combat pirates and "parasite" sites advertising keygens and serials for our software clien

The COMPLETE Guide to Content Marketing (Seriously)
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Still trying to rank pages based on "keywords"? Content marketing is the future of SEO and this guide will tell you EVERYTHING you need to k

The COMPLETE Guide to Content Marketing Resources
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We've compiled a list of over 100 resources, both software and posts, that will help drive your content marketing forward.

SEO, Content & Inbound Marketing News June 2015
blog.linkbird.com

SEO, Content & Inbound Marketing News - In June yet another usual update upset countless SEOs and for some the rise of the machines has been

12 Morning Routines That Top Entrepreneurs Execute Daily
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Your morning routine needs work. Improve it by learning from these top entrepreneurs.

Sherryl Perry
keepupwiththeweb.com

Blog post at Keep Up With The Web - Sherryl Perry : SEO (search engine optimization) is one of the most talked about topics that bloggers he

Google+ Interactive Posts
courtneyengle.com

Google+ Interactive Posts can help your posts stand out.

pshapiro/gwmt2mysql
github.com

Contribute to gwmt2mysql development by creating an account on GitHub.