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Paul Shapiro
Works at Catalyst/GroupM
3,660 followers|124,860 views


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lol why?
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Do I need to say this one more time?  Well, it can't hurt:

all successful digital marketing efforts are based on cat pictures.

Big +1 to +Rishi Lakhani for this (and a bonus +1 for the 418 - I was totally prepared to have to call Rishi out for its omission, but nope - he nailed it).  H/t to +Paul Shapiro for the tweeted link.

#httpstatuscode   #cats   #marketing  
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Paul Shapiro

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If there was no Coffee in the world...
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Coffee can prevent occurrences such as these +Paul Shapiro 
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The Devil Is Real, and He Made a Song About Social Media Marketing


Thanks +Matthew Marley for destroying my mind.
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Sorry +Paul Shapiro :)
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Have him in circles
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Rooster: The Google Traffic Powered Alarm Clock (alpha release)

Would you use this?
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Teaser: Tweets Correlated to Backlinks, Referring C-Blocks has correlation coefficient of 0.78 and RSq=0.61, N=2609. WAY more to come, more interesting data, different sites analyzed, all sorts of segmentation.
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Looks interesting (hope you'll put the label of your functions for non-statisticians )
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Paul Shapiro

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Words of Wisdom: Be excellent to each other.
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Paul Shapiro

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I wish that #Google  implemented a more substantial version of (not provided) for paid search.
What they did doesn't quite level the data playing field between organic and paid. It kind of does nothing.

#seo   #ppc   #adwords  
Yesterday Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on and ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords. The move is aimed […]
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"Add-to-circle"-linked article snippets

Is this new or have I been snoozing?

"This" being an icon that appears next to the domain display in the snippet of a link shared in Google plus.  Hovering over the icon pops up the associated Google+ Page of the domain, affording you the opportunity of adding the page directly from the popup.

This doesn't happen for every snippet.  From my (very brief) testing the Page seems to needs to fulfill these three conditions in order for the "add-to-circles" widget to appear:

1.  Have a vanity Google+ URL
2.  The site's domain must be a "linked website" on the Google+ page (small check mark next to the domain name on the Google+ Page)
3.  The site's Google+ Page name must be verified (large check mark next to the domain name on the Google+ Page)

No. 3 is interesting because it remains elusive.  Site linking (no. 2) is straightforward and well-documented (, but the Google form that previously allowed to apply for a verified name Google+ has disappeared.

Both the YouTube page on verified names ( and the page on Google+ Direct Connect ( suggest that name verification is algorithmic, and that properly linking your domain to your Google+ is a necessary - but not sufficient - condition for name verification.
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Have him in circles
3,660 people
Professional SEO for Enterprise Clients
  • Catalyst/GroupM
    Organic Search Manager, 2013 - present
  • Acronym Media
    SEO Analyst, 2012 - 2013
  • Sirius XM Radio
    Interactive-Editorial Intern, 2010 - 2010
  • Havas Life
    Creative Intern, 2010 - 2010
  • Exalted Design
    Web Developer/Designer, 2005 - 2009
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Digital marketer. Programmer. Professional SEO. /r/BigSEO Mod. Horror movie fan.
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April 1
In a relationship
Paul Shapiro's +1's are the things they like, agree with, or want to recommend.
The End of Zite–The Beginning of News360

Here’s the problem. Every day on the internet millions of articles are published and some of them are ones I really want to read. Finding th

Google+ Interactive Posts

Call to Action buttons can generate up to 3x more click throughs. See how to use them on Google+

Do We Really Need Managers?

How one company did away with its managers, and what happened next.

How the Guardian successfully moved domain to

Six months on from the domain move to the Guardian is still experiencing record traffic. Matthew O’Brien, the software a

Building Do Follow Links with High Quality NoFollow Links - Higher Click

If you’re an SEO, you might walk right by a nofollow linking opportunity as if you were the Googlebot yourself. Hold up! Have you forgotten

Twitter Image That Changes When Clicked

Here's how to artists can build static images with variable backgrounds in light of recent changes in the new Twitter user interface.

Does Google Get Ranking Signals from Facebook & Twitter? Matt Cutts ...

To what extent do signals from social sites such as Facebook & Twitter have an effect on Google search rankings?

If You’re "Blogging" For SEO, You’re Doing it Wrong -

TL;DR – We’re going to share with you the mindset of a time-tested scalable content generation strategy and open-source the infrastructure a

Google Circle Sharing 101: A Quick Guide

Google+ and its Google Circles are increasingly becoming a tool for marketing and social networking, at a greater extent than other social m

Outing Black Hat SEO; Should we, or should we not? - State of Digital

Should we, or should we not reveal agencies or companies that do black hat SEO? Who are we helping by outing others? State of Digital debate

GE Ventures Blog

for business · our businesses · our customers · ge advantage · customer training · ge predictivity · for consumers · products · about us · o

Rollover Images for Tweets

I recently encountered a viral image created by Japanese Twitter user, @taki_bump. The image, when viewed inline within the Twitter stream,

Stop saying "From an SEO Perspective"

It's a tired and trite phrase that all SEOs use. And it needs to stop now. This website explains why.

Meaningful Data in the Age of (Not Provided)

via 352media 1/1/2014 -- In late September, Google moved to block keyword-level data on all searches, regardless of browser or user opt-in.

Google Glass Review and Giveaway

Wearable technology has become a new hot topic, which has so far produced just one consumer-ready device: the smartwatch. However, smartwatc


Cool Websites, Tools And Internet Tips


Cool Websites, Tools And Internet Tips

Set Up Conversion Optimization with Google+ Interactive Posts

A followup on Mike Arnesen and Paul Shapiro's Google+ Interactive Posts and tools tutorials. See this conversion optimization tool and how t

Influencer Marketing: How Google Will Change The Game

I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I