I was a public information officer in the U.S. Coast Guard for nearly two decades before starting my own business. In that time, I built a reputation for communicating with – or on behalf of – people and organizations on their worst days ... oil spills, hurricanes, flooding, terrorist threats, airline disasters and sinking ships ... I think you get the idea.
Communicating effectively during crisis when people are angry, frightened and distrustful requires more than a particular set of PR skills – it requires no small measure of integrity, empathy, experience and a never-ending penchant for practical, scientific (of the social kind) and philosophical knowledge.
For my business partner and me, staying in this business after our military careers were over was a decision based solely on passion for the profession ... our personal and professional brand are one in the same so you'll find my G+ activity to be a fusion of crisis comms and disaster resiliency talk, with best bars and Buffalo Bills talk.
I'm not on G+ to stay in touch with family and friends (that's what Facebook is for.) I'm here to meet new people (virtually), commiserate, discover and share meaningful ideas, learn about how others see things, and to enjoy a laugh here or there.