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Paul O'Flaherty
Works at Pinnacle Brain & Spine Center
Lives in Mobile, Alabama
1,282 followers|207,020 views
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Paul O'Flaherty

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Watching Mal meticulously build little stone piles at the park evoked memories of working with my grandfather. I'm sure the work would have gone faster without me there, but he was so patient. He thought me so much about life and work ethic, probably without realizing it. One of those lessons is that you can't build without a strong foundation.

#self-improvement #business #growth

http://pauloflaherty.com/2016/05/17/every-castle-is-built-on-strong-foundations/
Castles stand strong for hundreds of years, and even when they fall or are destroyed the foundations remain. I took this image while playing in the park with my son. Watching Malcolm intently collect and build his small pile of stones ("baby boulders" as he calls them) evoked a memory of working with my grandfather when I was only seven or eight years of age, laying foundations for walls and the extensions for the house in which my grandparents s...
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For those of you who (like me) believe that employee advocacy is one of your greatest #marketing‬ assets. #smallbusiness

http://www.marketingprofs.com/charts/2016/29915/why-employees-dont-share-company-news-on-social-media
Social Media - Many workers say they do not share their company's updates on social media because they do not know whether or not they're supposed to be posting and because they are ...
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Paul O'Flaherty

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Why estranged business strategy and marketing strategy sleep in separate beds.
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What’s Your Message?

If you can't clearly define your message, your goal or your product how can you expect buy-in from a client, customer, investor or anybody else for that matter?

The launch of Google Spaces struck me today as a prime example of a product with a lot of potential but without the clear usage scenario guidance required to have heavy adoption. Google has been down this road before with another amazing communications platform, Google Wave, which ended its life early because consumers couldn't figure out what it was for.

I've spent way more time mulling over usage possibilities for Google Spaces than I should and even with input from Sara we struggled to come up with a scenario for which there wasn't already a better existing solution.

It may be that I'm missing the boat completely with Google Spaces, but if I'm missing it then so are thousands upon thousands of other people.

Don't let this happen to your brand or business. Don't have your great products or ideas fail because you can't articulate their usage or how they fit into / improve your customers lives easily. Define your goals, define what you do, and define your message in a clear and simple way that is easy for your customers to understand.

I'm Paul O'Flaherty. I help small businesses and medical practices reach their potential. What's your message?

View this post: http://pauloflaherty.com/2016/05/17/whats-your-message/

#branding‬ ‪#marketing‬ ‪#‎smallbusiness‬ ‪#‎entrepreneur‬ ‪#GoogleSpaces

https://www.youtube.com/watch?v=sJsMQAMWwKM
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It’s Better To Make Marketing Mistakes Than Not Try At All

I had a very pleasant conversation with a someone who is stepping into the role of social media marketer at a small business that currently engages in almost no online marketing.

While I believe she will do very well in the position, she asked one poignant question that always comes up with clients new to social media marketing: “What if I make a mistake?”

The short answer is that it’s okay to make mistakes. Treat every mistake as a learning opportunity.

Thankfully I recorded a video about just that topic on my way to the office this morning.

#marketing #socialmedia #learning #failure #video

https://www.youtube.com/watch?v=3lSKZjz2WWQ
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The Case Against Having An Agency Manage Your Social Media

I'm not advocating that you don't use an agency for some of the grunt and design work, but seriously - nobody knows your small business like you do.
Nobody knows your customers like you do. Unless you've got deep pockets to hire the best talent it's almost impossible to get a surrogate to speak on your behalf with your knowledge, passion, and insight into your small business and your customers.

Want to tell your story as authentically as possible? YOU need to tell your story, engage your customers, and be on the front lines of your social media accounts so that you can listen to what your customers are telling you and seize those opportunities.

Read the rest of this post: http://pauloflaherty.com/2016/05/13/the-case-against-having-an-agency-manage-your-social-media/

#marketing #smallbusiness #socialmediamarketing #smm #video

https://www.youtube.com/watch?v=PM9_l_HVAgM
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Paul O'Flaherty

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A huge mistake I've made is thinking that I can handle everything myself. If I don't know it, I'll learn it. It's an approach that certainly gets things done but it is not in any way efficient.

In fact, it's about as far from efficient as you can get and in many ways it can be detrimental to your business. If you're working on the minutiae and administration of your business - the bookkeeping, the website updates, trying to mentally untangle lease agreements and legalese, then you're not actually spending time growing and developing your business.

You're not moving the needle.

Read more here: http://pauloflaherty.com/2016/05/19/work-on-not-in-your-business/

#smallbusiness #entrepreneurship #entrepreneur #growth

https://www.youtube.com/watch?v=f4jLwsfG6wQ
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Last month I wrote about the DreamForce Conference in San Francisco and suggested it could be one of the conferences of the year. I recommended that attendees should bring their A-game and get ready for some serious networking given that this was a chance to speak face-to-face with more than [...]
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"This stunt makes a salient point for us to spend more time focusing on our clients' needs and less time servicing ourselves."

#marketing #selfobsessed

http://www.adweek.com/adfreak/introducing-handys-perfect-award-show-advertisings-biggest-wankers-171518
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We all need a little reminder sometimes ‪#GetShitDone #KeepGrinding
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Google Spaces? - Google just combined Chrome, YouTube, and Search into a single messaging app

http://thenextweb.com/google/2016/05/16/google-just-launched-new-app-sharing-stuff/
With Google+ dying a slow death, Google has been looking for other ways to help users share content online. Its latest attempt is a new standalone app for
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Paul O'Flaherty

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Video on the internet is huge! Messaging is huge too. It doesn't take a rocket scientist to realize that messaging and native sharing within the YouTube app is only going to mean more video views for those investing in the platform.

The sharing model within the YouTube app is broken. The only options to share a YouTube video from my Nexus 6P are outside of the YouTube experience (yes Google Plus is outside of the YouTube experience) and into other platforms.

That's great for exposure on other platforms, but when you want to keep people inside your platform consuming content, it doesn't make great sense.
If your target audience is anybody in the 16 - 44 age range and your content is actually worth sharing then this is great news.

Oh, and about the video quality. I'm trying something new. I'll have a better camera for next time.

‪#‎marketing‬ ‪#‎video‬ ‪#‎contentmarketing‬ ‪#‎YouTube‬ ‪#‎messaging‬

http://pauloflaherty.com/2016/05/12/messaging-inside-the-youtube-app-will-be-huge/

https://www.youtube.com/watch?v=bIdSUkyWy2M
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Paul's Collections
People
Have him in circles
1,282 people
kaya banerjee's profile photo
Josh Williams's profile photo
Todd “toddlo” Lohenry's profile photo
Jason Falls's profile photo
carn wille's profile photo
Bella Zhou's profile photo
Lazaro Fuentes's profile photo
Golf Talk Radio With Mike & Billy's profile photo
Pauline Dubois's profile photo
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Mobile, Alabama
Previously
Cobh, Co. Cork, Ireland - Denmark (Copenhagen, Ejby, Naestved) - Germany (Hamburg) - Mobile Alabama - Ireland (Cork, Galway, Dublin, Kildare) - United Kingdom (Belfast)
Story
Tagline
I help small business and medical practices reach their potential! Consultant. Co-Founder of Veritas Diagnostic Services and OFlaherty Media
Introduction
Paul O'Flaherty is an IT & Marketing Consultant, and Co-Founder of Veritas Diagnostic Services and OFlaherty Media
An Irish entrepreneur living in South Alabama, he's happiest when exploring new projects and helping small businesses reach their full potential.

Bragging rights
Co-founder at Veritas Diagnostic Services, LLC
Work
Occupation
Self Employed, Entrepreneur
Employment
  • Pinnacle Brain & Spine Center
    Media Director, 2102 - present
    Brand development, IT administration, Web Development, Social Media management and growth, Marketing lead
  • Veritas Diagnostic Services, LLC
    Co-Founder / Managing Partner, 2015 - present
    Co-Founder, web development, sales, customer acquisition, partner acquisition, marketing http://veritasdiagnostic.com
  • OFlaherty Media
    Co-Founder, 2009 - present
    Co-Founder, web development, sales, customer acquisition, partner acquisition, marketing http://oflahertymedia.com
  • Innovative Business Golf Solutions
  • Fuelmyblog
  • Your Web
Basic Information
Gender
Male
Relationship
Married
Apps with Google+ Sign-in
  • Plague Inc.
Paul O'Flaherty's +1's are the things they like, agree with, or want to recommend.
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