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Paul New
Lives in Milwaukee
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I have two.  One for work, and one for the home. I look forward to my Aeropress coffee every morning.
 
Why You Must Bake Iteration Into Your Brand's Culture

One of the things I repeat over and over to business owners of any size is "No matter how much money you have, the first edition of your product or service will always suck." (For the record, I hate the word "suck," but people get it so I use it to make my point.)

I always get weird stares and/or stammers, before they blurt out something along the lines of "That's not true. This is the best blah blah blah in the category." You know what? They are often right. It very well may be the best in the category.

But the category and their product will improve with time, meaning the next iteration will be better. The further they get away from that first product or service, the more the first product, well, sucks.

I make this point to them for two reasons:

1. They need to know that the market they are aware of is likely not the market that exists - the main competition likely isn't even in their category, so they're hidden from plain sight (e.g., think traditional PR firm to digital marketing agency).
2. They must quickly understand that "best product" alone never wins the race.

I need them to invent early and often in getting their product/service in the hands of prospects, vendors, distributors, anyone who can share feedback and flatten the learning curve.

The more we can bake iteration into the culture, the more quickly (and nimbly) we can improve and the less we have to worry about competition.

In the post below, the inventor talks about how it took him 40 iterations of the Aeropress to finally get it right. As a coffee nerd, I see the finished product, hear that the creator was an inventor, then think, "Well, yeah. I bet he nailed it in the first couple of tries." 

Nope.

His first designs sucked. 

The key isn't to keep going after a design failure. The key is having it in you/your brand to improve, make it better, every day. That only happens if it's part of the culture. 
Meet the canonical maker, still thinking up new stuff at 76. And have you tried the Aeropress?
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One of the scariest "face warmers" I have ever seen.
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Back in my "flat top" days. This was Fu*kFace. Photo Credit: Fred Fisher - 1995
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All photos of the Go Go Slow - Circle A show were taken by Ellen Carr
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Band outtakes are fun too! 
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My set up. We're recording the Go Go Slow songs.  #Drummers  
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Our tiny butterfly bush is actually working. (Philip had to get in the shot too.)
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Sometimes an iPhone can capture a good image. Go Go Slow at Quarters this past Saturday night. 
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Go Go Slow is coming to +Madison Wisconsin this Saturday! See you at Mickey's Tavern. 
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Two summers after planting, and the poppies have finally "popped." 
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Some shots from the Go Go Slow recording sessions.  Some of the shots were with my +GoPro. #Drumming #Milwaukee 
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We take our NCAA Tournament action very seriously here at work. One of my coworkers made this "hoop." All the brackets are taped to the wall, so we can all check our progress in real time. Why hide the fact that we're checking our brackets at work?  
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Have him in circles
87 people
Red Website Design's profile photo
Mohammad Rehan's profile photo
Derek Levy's profile photo
Rudy Lievens's profile photo
Iftekhar Chowdhury's profile photo
Ashley N. Ritter's profile photo
John Dietrich's profile photo
joel m griffey's profile photo
Aaron Reihl's profile photo
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In-house search manager.
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Male
Story
Tagline
Drumming my way through short summers and long Wisconsin winters
Introduction
A long time ago I told my friends that I could play the drums. It's 28 years later, and I'm still fooling everyone. I'm into drumming, Border Collies, Tina, nature, and realism.
 
Bragging rights
I played drums on the world's loudest sound system, with the volume set at "2" I'm sure.
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I followed Franklin Auto from downtown Milwaukee to their location on Ryan road, because they are honest and solid mechanics. Their prices are fair, and the work is good. From fixing air intake issues, to suspension, to basic oil changes, their work has been better than all the others. They find ways to get the job done without gouging me. When I purchased my Mazda 3 from a dealership, I frequented that dealer's service department for a few issues. What brought me back to Franklin Auto was the dealer's quote to fix an air intake sensor. Franklin did it for half the money. Two thumbs up!
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Public - 3 months ago
reviewed 3 months ago
The location is great, the coffee is even better. The staff is very helpful, should you want to know about the beans they have for sale. Their pour over coffee is top notch. I often grab the old coffee bags at the bottom of the stairs. After checking out the Third Ward shops, it's worth the short drive over to Anodyne, for a glass of wine or late cup of coffee.
Public - 6 months ago
reviewed 6 months ago
We went with Hales Corners Floor Covering on a living room and dining room laminate flooring installation. They came on time, and cleaned up after themselves. The price was competitive, and the floor looks great. I also hired them to do some commercial work for our office. They patched three spots in our suite, and found the matching vinyl that was already in place. Great company!
Public - 10 months ago
reviewed 10 months ago
The repair was quick, and Mike at All City knows his stuff. He came when he said that he would. We had a bad control board, and he replaced it in short order. I priced out two other repair companies, and All City's quote was very competitive. He gave me suggestions on future issues that might come up with my model of washer, and what to watch for so I don't pay for a repair that would cost more than a replacement of the unit. I give them five stars for the whole experience.
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Public - a year ago
reviewed a year ago
14 reviews
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It's been open for a few years now, and the place is still very clean, smells great, and the staff was friendly. We had a very late check in (3am) and the overnight front desk person was very nice when we arrived. My only complaint was that housekeeping walked right into our room at 10am, even though we had the do not disturb sign on the door. That woke everyone up, but it was pretty much time to get moving anyway. The breakfast buffet is what you would find just about anywhere, but still worth the price. The room was plenty big enough for the five of us too.
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Public - 9 months ago
reviewed 9 months ago
I'm a coffee snob. I roast my own beans, own every type of coffee maker, and buy only the best coffee that I can find. Why am I telling you this? Because Leroy's Water Street Coffee is truly some of the best that I have ever had. The owner and his staff know how to pull a shot. They use some of the best beans around, they fuss over the process, and it pays off. On top of all that, the shop is inviting, and the staff is friendly. I have passed by Leroy's three or four hours after they have closed for the day, and I can see the owner working away. That's dedication.
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Public - 12 months ago
reviewed 12 months ago
I went there on a Friday afternoon. The staff is attentive, and friendly. I had one of their burgers, and it was tasty. (1/3lb, on a good bun) It's in the heart of the village of Greendale, and that's another plus. There are televisions on just about every wall, and I'm sure that on game day that it's the place to be. The place is clean in design and decor. Yes, there are tons of photos of Greendale athletes on the walls, but that's actually pretty cool. The beer selection is big, and the vibe was great.
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Public - a year ago
reviewed a year ago