- NuSpark Marketing, Lead Generation, Paid Search, Content Marketing, Demand GenerationLead Generation, Marketing Strategy, Lead Management, present
- AB&C, Nutri/System
Paul is a seasoned B2B Marketing professional of over 25 years mostly in media strategy and B2B lead generation. Experienced in b2b marketing as well as consumer marketing, Paul can step in and help problem solve within almost any industry. His vision is to help companies with thoughtful marketing strategy and tactics that cover the entire funnel of “leads to sales.” Expertise includes demand generation, inbound marketing, content marketing, marketing automation, paid search, and social media. His last position as Media Director at a large ad agency has given him the tools and knowledge of planning all forms of media- from traditional to interactive. Interactive media covers pay-per-click or paid search, SEO, online display campaigns, and online sponsorships. In addition to his comprehensive media experience, he is also adept at social media and offers his services for training, implementation, and measurement. Further, he is also an expert on analytics and media measurement.
For more than 20 years, he has been building strategic, comprehensive multi-media marketing campaigns that get results. Again, he possesses a unique expertise in traditional, interactive, and social media. In the last couple of years, Paul has become a national thought leader on lead generation and content marketing. His vast and versatile marketing experience spans the fields of healthcare, financial services, business-to-business, economic development, technology, retail, state-funded programs, automotive, and tourism.
He is a professional that believes in developing win-win business partnerships, and as such he always employs a consultative, team approach when working with clients and business partners. While he is a strong negotiator, his approach is never overly forceful or aggressive. He possesses a talent for conveying the quality of the services he provides when presenting proposals to clients and his marketing plans have always met or exceeded client expectations.
NuSpark Marketing is the firm Paul founded in early 2010. Originally named to give your marketing a “new spark,” the brand has evolved into a “lead management” approach. Lead management is the process of putting together sound strategies that generate quality website visitors that convert into leads via engaging websites and landing pages, and then convert into sales via lead nurturing platforms called marketing automation. Paul utilizes a team of freelancers (design, content, SEO) to support his vision. In essence, NuSpark Marketing is the front for the total lead management process, whereby Paul also allows firms to white label himself for interactive marketing services.
The value proposition is indeed lead management or the “lead-to-sale” process. Other marketing companies focus on specific elements, such as SEO, website design, copywriting, or the conversion process. NuSpark Marketing manages the entire process. Thus Paul also acts as project manager as well, overseeing entire emarketing strategy and tactics. The target for NuSpark Marketing is mid-size firms between 50-500 employees, with ample budget to include more inbound marketing and lead nurturing tactics into their mix. Paul hopes to continue his own inbound marketing process as well as the continued relationship building through networking and organizational involvement, plus social media activity.
- Temple U, Marple Newtown