"You have about two seconds. If your visitor can’t figure out what you sell or what the best thing about your firm is in two seconds, they’re gone. Don’t bury your best traits three clicks down; put them front and center on the home page."
No matter how web designs change over time or what tools come out to produce them, you can count on these ten hard truths. If you’re willing to accept them, you’ll get the most out of your website and you’ll avoid making rookie mistakes.
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