Profile

Cover photo
Paul Mabray
Works at VinTank
Lives in Napa
2,686 followers|93,074 views
AboutPostsPhotosYouTubeReviews

Stream

Paul Mabray

Shared publicly  - 
2
Add a comment...

Paul Mabray

Shared publicly  - 
 
Curious about what big changes will happen in mobile in 2015? Look no further - http://marketingland.com/2015-mobilelocation-based-predictions-10-experts-109650
What's in store for mobile in 2015? Columnist Aaron Strout asked industry veterans for their thoughts.
2
1
Raphael Domalik's profile photo
Add a comment...

Paul Mabray

Shared publicly  - 
 
Android baby!
 
Our Android app beta launches today. Sign up to join! https://delectable.com/install/android
Delectable for Android launches in beta October 15th! Sign up with your email to join our beta program. Sign Up. Download the app · Android · Jobs · Press · Blog · Search · Android · Jobs · Press · Blog · Twitter · Facebook · Instagram · Google+. © 2014 Delectable.
View original post
1
Add a comment...

Paul Mabray

Shared publicly  - 
 
Experiencing Rodney Strong's leadership using digital tools was a serious treat. Kudos to them for leading the digital revolution in the wine industry.
 
New blog post | Rodney Strong – Ever the Digital Leader in the Wine Industry http://www.vintank.com/2014/09/rodney-strong-ever-the-digital-leader-in-the-wine-industry/
On Saturday night I attended what can only be described as a winery pushing the boundaries of digital. A bit of context, we have long admired Rodney Strong's leadership in the digital space. One of the few wineries to adopt technology all the way back to 2002. They led the way with the first ...
View original post
2
Add a comment...

Paul Mabray

Shared publicly  - 
 
Context always builds better customer experiences - http://www.vintank.com/2014/09/context-is-the-key-to-everything/
We live in a world where the customer is more in control than ever before. Thanks to search engines, marketplaces, and e-commerce, customers now have unlimited choice in what to buy and where. Couple that with social media where they can efficiently and effectively share all of their experiences ...
1
Add a comment...

Paul Mabray

Shared publicly  - 
 
Major corporations are going to need to start thinking about social media identities differently . . .
 
Are you taking the seven key steps for sound Enterprise #SocialMedia Account Management? In our new blog post, Brandle's CEO Chip Roberson highlights the best way to tame your distributed social brand presence. http://buff.ly/1tiIGVK
1 comment on original post
1
Add a comment...
Have him in circles
2,686 people
Mamunur Rashid's profile photo
Ian White's profile photo
Josèphe ANDERSEN's profile photo
Bill Davies's profile photo
Jim Salvito's profile photo
Dave Vegas Project's profile photo
Bob Nicksic's profile photo
enrique smith's profile photo
Lucia Ucci Barzanò's profile photo

Paul Mabray

Shared publicly  - 
 
Only if we use them right. Great article from our BOA leader +Aaron Strout 
1
Add a comment...
 
Working hard to innovate the way businesses engage with their customers is our core mission. Thank you +David White for sharing our story.
Paul Mabray: "In a world of infinite wine choices, the only differentiator is service.”
6
1
Dusan Jelic's profile photo
Add a comment...

Paul Mabray

Shared publicly  - 
 
Yes, we've made some radical changes to our software - Read about them here - http://www.vintank.com/2014/10/social-crm-and-vertical-social-listening-together-at-last/
For almost a year we have been enhancing our social listening software and taking all our wisdom from five years of harvesting every single wine conversation on social media to bring new and improved tools into the new VinTank. This weekend we launched Custom Searches into the new VinTank.
1
1
Samantha Sammis's profile photo
Add a comment...
 
I rarely back these type of online promotions but +Christian Oggenfuss, DWS and his startup deserve our support. He is a great guy and truly building an amazing business. Pls help support him but casting your vote - https://www.missionmainstreetgrants.com/business/detail/47489
1
Add a comment...

Paul Mabray

Shared publicly  - 
 
In keeping with the theme of context we upped the ante and empowered all of our paying customers to have unprecedented access to meaningful context.
Yesterday's blog post, Context is the key to . . . everything, showcased the importance of taking advantage of customer context to personalize every interaction. Today we are announcing a key VinTank update to view important context and take it into consideration when engaging online.
1
1
Samantha Sammis's profile photo
Add a comment...

Paul Mabray

Shared publicly  - 
 
This.
 
At WCG, we have created a model that we call Content as a Service (CaaS). The model – grounded in analytics – addresses and solves for both the external and internal challenges. The model is broken down by four separate (yet related) work streams and supported by an operational framework that’s meant to facilitate integration at key organizational and content touch points.
There are several external factors that make it difficult for brands to reach their targeted audiences online. Internally, it doesn’t get any better. Operational, financial and general marketing
1 comment on original post
1
Add a comment...
People
Have him in circles
2,686 people
Mamunur Rashid's profile photo
Ian White's profile photo
Josèphe ANDERSEN's profile photo
Bill Davies's profile photo
Jim Salvito's profile photo
Dave Vegas Project's profile photo
Bob Nicksic's profile photo
enrique smith's profile photo
Lucia Ucci Barzanò's profile photo
Work
Occupation
Chief Strategy Officer
Employment
  • VinTank
    Chief Strategy Officer, present
  • Inertia, WineShopper/Wine.com, NiebaumCoppola, Napa Ale Works
Basic Information
Gender
Male
Birthday
November 12
Links
Other profiles
Contributor to
Links
Story
Tagline
Wine revolutionary, Chief Strategy Officer of VinTank the leading social listening and SCRM platform in the wine industry.
Introduction

Paul has been in the wine and spirits industry for over 18 years. He has worked for Napa Ale Works, Niebaum~Coppola, WineShopper/Wine.com and also was the North American Beverage Consultant for Sumitomo Corporation of America from 2003 through 2005. He founded Inertia in 2003 as one of the first major companies established to bridge the barrier between wineries and their customers. Paul Mabray was CEO from 2003 until 2008 creating the largest and most powerful e-commerce platform for the wine industry, the Rethink Engine. Under his leadership, Inertia created incredible new products for the wine industry to help open up the ability to sell and market direct including the innovative Direct to Trade, ReThink Compliance, Brix Open Source CMS, Marketplace Enablement, and many more. For his last six months at Inertia, Paul was Chief Strategy Officer and EVP of Business Development in charge of creating key strategic direction, business development, and mergers and acquisitions. VinTank is a continuation of his desire to help revolutionalize the wine industry through e-business and innovative digital products and marketing.

A key contributor to the Inertia blog, a two time American Wine Blog Awards finalist, he has also been a guest lecturer at UC Berkeley’s Haas School of Business, UC Davis and many other symposiums, seminars, blogs, and periodicals for his leadership in the wine industry.

Paul formerly sat on the Board of Directors for the leading wine business social network, Openwineconsortium.org, Cruvee.com (which VinTank recently purchased) and the formerly the Board of Advisors for Snooth.com.

He lives in Napa with his son Finn.

www.linkedin.com/in/pmabray
twitter.com/pmabray

Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Napa
Previously
Napa - Napa - New York - San Diego - Los Angeles - San Francisco
Contact Information
Work
Phone
7073208891
Email
Address
6505 Washington St., Suite 3, Yountville 94599
Heartfelt thanks to you for capturing the magic and tenderness of our wedding day so perfectly. Your professionalism and relaxed style allowed everyone to behave naturally and create authentically beautiful and tender family moments. We will forever treasure every image, and never tire of revisiting them again and again. Truly magical!
Public - 5 months ago
reviewed 5 months ago
1 review
Map
Map
Map