- VinTankChief Strategy Officer, present
- Inertia, WineShopper/Wine.com, NiebaumCoppola, Napa Ale Works
Paul has been in the wine and spirits industry for over 18 years. He has worked for Napa Ale Works, Niebaum~Coppola, WineShopper/Wine.com and also was the North American Beverage Consultant for Sumitomo Corporation of America from 2003 through 2005. He founded Inertia in 2003 as one of the first major companies established to bridge the barrier between wineries and their customers. Paul Mabray was CEO from 2003 until 2008 creating the largest and most powerful e-commerce platform for the wine industry, the Rethink Engine. Under his leadership, Inertia created incredible new products for the wine industry to help open up the ability to sell and market direct including the innovative Direct to Trade, ReThink Compliance, Brix Open Source CMS, Marketplace Enablement, and many more. For his last six months at Inertia, Paul was Chief Strategy Officer and EVP of Business Development in charge of creating key strategic direction, business development, and mergers and acquisitions. VinTank is a continuation of his desire to help revolutionalize the wine industry through e-business and innovative digital products and marketing.
A key contributor to the Inertia blog, a two time American Wine Blog Awards finalist, he has also been a guest lecturer at UC Berkeley’s Haas School of Business, UC Davis and many other symposiums, seminars, blogs, and periodicals for his leadership in the wine industry.
Paul formerly sat on the Board of Directors for the leading wine business social network, Openwineconsortium.org, Cruvee.com (which VinTank recently purchased) and the formerly the Board of Advisors for Snooth.com.
He lives in Napa with his son Finn.
6505 Washington St., Suite 3, Yountville 94599