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Paul Jacobson
Works at imonomy
Attended University of the Witwatersrand
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My latest column!

"One question you may ask is why Facebook is developing a business collaboration version of its popular social platform? The short answer is that Facebook wants to secure your undivided attention (well, in as much as that is possible)."
by Paul Jacobson. Could a version of Facebook become your preferred business network? Dubbed “Facebook at Work”, the social giant’s latest foray into the enterprise space is an interesting approach.
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Paul Jacobson

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I had an interesting realization recently when a friend asked on Facebook if anyone else was suddenly really into 80s music lately? It caught my attention because I have been listening to a lot of 80s rock and pop since we arrived in Israel (thanks to my…
A friend's Facebook question got me thinking about my sudden craving for 80s music and how it could be a nostalgic coping mechanism to help me adjust.
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Dr Kelly Flanagan’s post titled “Why We Should All Just Give Up” resonates with me. I often feel as if I am fighting against some impossible force to get simple things done. My first thought is to fight and keep fighting until I have overcome the…
Sometimes giving up, surrendering, is the best thing you can do when faced with circumstances that seem to be designed to frustrate you at every turn
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Om Malik published an interesting post about Apple’s iPhone sales and the impact the iPhone 6+ seems to be having on iPad sales. He singled out the larger iPhone 6+ in particular: If you want to see the impact of the iPhone 6+, look no further than iPad…
I've thought about which device would work best for me since I started commuting daily by train and bus to work and my iPad is less and less useful to me.
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One of the transitions I feel most comfortable about is my switch to a job in marketing for imonomy, an online in-image advertising company. It’s easy to think that my transition from being a lawyer to being a content marketing person is the real career…
I initially thought that my major career shift ocurred recently but, the more I think about it, I realise that the big career shift was 14 years ago.
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Is anyone else battling to get Google Drive working offline in Windows 8.1?
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At times.
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My wife wrote a blog post which falls firmly into the category “Hey, I was also going to write a post about that!” which she titled “You say rude, I say cut the bullshit” which touches on something I’ve been thinking about the last week or two. I have had…
I realized that we picked a country to move to that similarly has a pretty low tolerance for nonsense. It seems like rudeness but its something more.
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Interesting insight, I would feel right at home there too. 
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We just published the first part of our guide to Programmatic Advertising. This was a fascinating article to research and write and this first part only scratches the surface. We'll publish the next two parts in the coming week or two. I hope you find it useful!

#programmaticadvertising  
Programmatic advertising is a powerful advertising model that offers improved engagement through more relevant ads. This is the first of three parts.
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Our train paused this morning alongside some interesting graffiti. 
Our train paused this morning alongside some interesting graffiti.  Like this:Like Loading... Related
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Israel's remarkable and complicated story

I just watched this terrific ad for the Times of Israel which seems to really nicely capture so much of Israel’s remarkable story and the many facets of Israeli life. What I love about the video is that it doesn’t hide some of the challenges we face here…
Israel's remarkable story captured in a beautiful video that was created for the Times of Israel
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I’ve been thinking about our kids and their quirks and triggers a little more lately. In one sense it’s always on my mind because we interact with them daily, obviously, but what I mean is that I have been thinking about the little opportunities to…
How many of the curveballs our children throw at us are little kiddie codes we could crack so we can understand them a little better?
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The bookstores are piled up with books on child-rearing or early childhood development explaining their needs. I always found them ok for a good perusal to catch a tip or two to understand what they going through but at the end of the day you as a parent develop your own child-rearing manual, updating it along the way because each child is so different, needing special attention and from this we as parents have to carve out morning and evening rituals so our children learn to cope with their own uniqueness. ...
And I know there are many headaches that we have to administer doses of grandpa along the way after we tuck them to bed at the end of the day.
The art is living like an owl and an early bird while rearing these chicks...interchange, take turns...
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One was to describe the world we live in today is as a “contradiction”. We have so many ways to connect with each other and share our lives and yet the primary ways we do that also isolate us from meaningful human contact. The instrument of our isolation…
We spend far too much time sharing experiences on our devices and not enough experiencing them fully. In a way, we are dumb people, antisocial people.
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I've maintained this for quite a while, smart phones make people dumber. 
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Work
Occupation
Internet lawyer and digital strategist
Skills
Brand risk management, data protection advice, copyright risk, legal advice, compliance advice, digital marketing risk, mobile services and content risk, WASPA compliance advice, direct marketing risk
Employment
  • imonomy
    Content Marketing Specialist, 2015 - present
    I am part of the marketing team and I focus on imonomy's content marketing and social media initiatives. My role includes content writing; managing imonomy's social media profiles as well as researching and analyzing various aspects of the online advertising industry.
  • Self-employed
    Digital Strategist and Writer, 2004 - present
    I have been writing about emerging technologies, the social Web, digital marketing and cultural trends for blogs or mainstream media for over a decade. I am passionate about how evolving social engagement models mould how people engage with each other and how influence dynamics change over time. My work as a digital risk strategist and Internet lawyer, coupled with my insights into the digital world over the last decade or so give me a holistic perspective on both digital risks and opportunities which, in turn, inform my strategic advice to my clients. I typically approach challenges laterally, exploring how to help my clients engage with various stakeholders more effectively and meaningfully.
  • Wireless Application Service Providers Association
    Independent Adjudicator and Appeals Panelist, 2008 - present
    I adjudicate consumer complaints against mobile service providers ("WASPs") who are WASPA members and are active in South Africa. I also act as an appeals panelist for adjudications which service providers appeal. My experience with WASPA also qualifies me to advise WASPs on how best to operate in South Africa within WASPA’s regulatory framework and South Africa’s broader consumer protection and data protection frameworks.
  • Web•Tech•Law (Proprietary) Limited
    Director, 2012 - 2015
    I specialise in social media, consumer protection, digital marketing and privacy related risk management. This includes privacy and data processing risks; reputational harm; brand and brand protections; digital marketing risks (including direct marketing) and innovative ways to exploit content using smarter licensing options. I typically consult with clients; speak at industry events; conduct in-house training workshops in addition to developing strategies to help clients better manage their digital risks.
  • Jacobson Attorneys
    Attorney, 2005 - 2013
    I left Werksmans Attorneys to start Jacobson Attorneys which began as a general law firm and evolved into a business/commercial law firm. I created a new media focus area in 2007 and became South Africa’s first specialist social media lawyer. I am admitted attorney at the High Court of South Africa with extensive experience in commercial legal work (including commercial agreements, legal drafting, vetting commercial contracts and providing general legal assistance to small, medium and large businesses).
  • iCommons Ltd
    General Counsel and Company Secretary, 2008 - 2008
    In January 2008 I was appointed General Counsel and Company Secretary for iCommons. iCommons is an organisation with a broad vision to develop a united global commons front by collaborating with open education, access to knowledge, free software, open access publishing and free culture communities around the world. As General Counsel and Company Secretary I advised the Executive Director and the Board on a range of legal, regulatory and policy issues.
  • Werksmans
    Senior Associate, 2001 - 2005
    I began my legal internship (articles of clerkship) at a top South African law firm and remained at the firm until I became a senior associate. I focused on commercial litigation with an emphasis on long term insurance litigation. I handled almost all the insurance litigation for a major insurance company, Sage Life (now part of Momentum Life) by the time I left the firm.
  • Werksmans
    Candidate Attorney, 1999 - 2001
    I worked as a candidate attorney largely under David Hertz, a partner (and now director) in the litigation department. My role was primarily to support litigation work in the department and in the commercial department.
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Married
Other names
פול יעקבסן
Story
Tagline
Content marketing specialist, writer and strategist
Introduction
I am a content marketing specialist, digital strategist, writer and an Internet lawyer with a passion for the social Web, Internet trends, digital marketing and related themes such as online reputation management and privacy. I am intrigued by how evolving social technologies affect or are influenced by social engagement, both online and in person.

Innovative, creative and passionate people inspire me and supporting their work is a powerful motivator for me because these people are the ones who will change our world. I've been fortunate to have been able to work with some truly inspiring clients and I am constantly exploring ways to contribute that evolving social codebase and help create more opportunities for more people to be inspired.
Bragging rights
First specialist social media lawyer in South Africa!
Education
  • University of the Witwatersrand
    Law (LLB degree), 1997 - 1998
    Law school was a fantastic experience. I took a variety of subjects ranging from gender issues to telecommunication law to constitutional law and came to believe that law can be used as a force for social change. As with my undergraduate studies, I also found that my legal studies helped me develop a way of approaching challenges fairly analytically and this was only developed through my work experience.
  • University of the Witwatersrand
    Philosophy and Law (BA degree), 1994 - 1996
    I really enjoyed my studies towards my Bachelor of Arts and I think my favourite subjects were English, Philosophy and Law. When it came to choosing my majors for my degree, I went with Philosophy and Law. Law was a fantastic training for my early career and Philosophy was instrumental in laying the groundwork for my business life as a whole, interestingly enough. The thought processes I seem to have developed there seem to counteract some restrictive thought processes installed by my legal studies and work experience although I'd be fibbing if I said I remember anything of substance from my Philosophy studies.
Contact Information
Work
Mobile
+972 54 760 4410
Email
Skype
pljcbsn
Google Talk
paul@webtechlaw.com
Apps with Google+ Sign-in
What is great about this store is that they are open later than most stores.
Public - 3 months ago
reviewed 3 months ago
Very efficient, compared to other Home Affairs offices. Take the Gautrain to Centurion, Home Affairs is across the road.
Public - 3 months ago
reviewed 3 months ago
4 reviews
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