Content Marketing Specialist, 2015 - present
I am part of the marketing team and I focus on imonomy's content marketing and social media initiatives. My role includes content writing; managing imonomy's social media profiles as well as researching and analyzing various aspects of the online advertising industry.
Digital Strategist and Writer, 2004 - present
I have been writing about emerging technologies, the social Web, digital marketing and cultural trends for blogs or mainstream media for over a decade. I am passionate about how evolving social engagement models mould how people engage with each other and how influence dynamics change over time. My work as a digital risk strategist and Internet lawyer, coupled with my insights into the digital world over the last decade or so give me a holistic perspective on both digital risks and opportunities which, in turn, inform my strategic advice to my clients. I typically approach challenges laterally, exploring how to help my clients engage with various stakeholders more effectively and meaningfully.
Wireless Application Service Providers Association
Independent Adjudicator and Appeals Panelist, 2008 - present
I adjudicate consumer complaints against mobile service providers ("WASPs") who are WASPA members and are active in South Africa. I also act as an appeals panelist for adjudications which service providers appeal. My experience with WASPA also qualifies me to advise WASPs on how best to operate in South Africa within WASPA’s regulatory framework and South Africa’s broader consumer protection and data protection frameworks.
Web•Tech•Law (Proprietary) Limited
Director, 2012 - 2015
I specialise in social media, consumer protection, digital marketing and privacy related risk management. This includes privacy and data processing risks; reputational harm; brand and brand protections; digital marketing risks (including direct marketing) and innovative ways to exploit content using smarter licensing options. I typically consult with clients; speak at industry events; conduct in-house training workshops in addition to developing strategies to help clients better manage their digital risks.
Attorney, 2005 - 2013
I left Werksmans Attorneys to start Jacobson Attorneys which began as a general law firm and evolved into a business/commercial law firm. I created a new media focus area in 2007 and became South Africa’s first specialist social media lawyer. I am admitted attorney at the High Court of South Africa with extensive experience in commercial legal work (including commercial agreements, legal drafting, vetting commercial contracts and providing general legal assistance to small, medium and large businesses).
General Counsel and Company Secretary, 2008 - 2008
In January 2008 I was appointed General Counsel and Company Secretary for iCommons. iCommons is an organisation with a broad vision to develop a united global commons front by collaborating with open education, access to knowledge, free software, open access publishing and free culture communities around the world. As General Counsel and Company Secretary I advised the Executive Director and the Board on a range of legal, regulatory and policy issues.
Senior Associate, 2001 - 2005
I began my legal internship (articles of clerkship) at a top South African law firm and remained at the firm until I became a senior associate. I focused on commercial litigation with an emphasis on long term insurance litigation. I handled almost all the insurance litigation for a major insurance company, Sage Life (now part of Momentum Life) by the time I left the firm.
Candidate Attorney, 1999 - 2001
I worked as a candidate attorney largely under David Hertz, a partner (and now director) in the litigation department. My role was primarily to support litigation work in the department and in the commercial department.