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Paul Ironstone
Works at Xerox Canada
Attends Ryerson University
Lived in Toronto
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Manager of Digital Marketing
  • Xerox Canada
    Manager, Digital Marketing, 2014 - present
  • Xerox Canada
    Manager, Social Marketing, 2011 - 2013
  • Xerox Canada
    eCommunications Specialist, 2010 - 2011
  • Xerox Canada
    Marketing Communications Specialist, 2008 - 2010
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Hi, my name is Paul Ironstone. I'm fascinated with Social Media, Digital Communications, Technology, Marketing, Semiotics, and many other topics.
I am deeply passionate about marketing and digital media. In general, I look beyond traditional marketing channels and gravitate towards the digital world. In my most recent role as Digital Marketing Manager at Xerox Canada, I am managing the firm's digital portfolio, which includes, Paid Advertising, and Search Engine Marketing (SEM, SEO, PPC). In addition, I have developed successful social marketing programs for our sales force that have generated numerous leads. 

Because of the massive amount of information available on the web and from social media, consumers are savvier but, also, more distracted than ever. As such, I employ a carefully considered but proactive approach that focuses on engaging consumers in a meaningful way. Also, I am able to provide creative, out-of-the box solutions to problems. Because of my diverse background in Communications, Digital Design, and Marketing, I am well qualified to guide brands through the noise
  • Ryerson University
    MBA in the Management of Technology and Innovation, Digital Communication and Media/Multimedia, 2012 - present
  • University of Waterloo
    M.A. Rhetoric and Communications Design, 2005 - 2007
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Paul Ironstone - Canada | LinkedIn

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Twitter / Paul Ironstone: #TIL #Social tagging voti ...

#TIL #Social tagging & voting was invented by @PARCinc over 15 years ago. Called 'Tapestry': #emp


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