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Paul Ironstone
Works at Xerox Canada
Attends Ryerson University
Lived in Toronto
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78 people
Grady Britton G+ page's profile photo
Alfredo Abambres's profile photo
Goodby Silverstein's profile photo
Caturday's profile photo
Bob Dimas's profile photo
Miami & South Florida Events's profile photo
Photography by Julia K Harwood's profile photo
Oasis Dental Milton, Cosmetic, Family, Implant, Kid, Orthodontic Braces, TMJ Pain Clinic's profile photo
Convergence Networks's profile photo
Work
Occupation
Manager of Digital Marketing
Employment
  • Xerox Canada
    Manager, Digital Marketing, 2014 - present
  • Xerox Canada
    Manager, Social Marketing, 2011 - 2013
  • Xerox Canada
    eCommunications Specialist, 2010 - 2011
  • Xerox Canada
    Marketing Communications Specialist, 2008 - 2010
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Previously
Toronto
Story
Tagline
Hi, my name is Paul Ironstone. I'm fascinated with Social Media, Digital Communications, Technology, Marketing, Semiotics, and many other topics.
Introduction
I am deeply passionate about marketing and digital media. In general, I look beyond traditional marketing channels and gravitate towards the digital world. In my most recent role as Digital Marketing Manager at Xerox Canada, I am managing the firm's digital portfolio, which includes Xerox.ca, Paid Advertising, and Search Engine Marketing (SEM, SEO, PPC). In addition, I have developed successful social marketing programs for our sales force that have generated numerous leads. 

Because of the massive amount of information available on the web and from social media, consumers are savvier but, also, more distracted than ever. As such, I employ a carefully considered but proactive approach that focuses on engaging consumers in a meaningful way. Also, I am able to provide creative, out-of-the box solutions to problems. Because of my diverse background in Communications, Digital Design, and Marketing, I am well qualified to guide brands through the noise
Education
  • Ryerson University
    MBA in the Management of Technology and Innovation, Digital Communication and Media/Multimedia, 2012 - present
  • University of Waterloo
    M.A. Rhetoric and Communications Design, 2005 - 2007
Basic Information
Gender
Male
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Paul Ironstone - Canada | LinkedIn
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Twitter / Paul Ironstone: #TIL #Social tagging voti ...
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#TIL #Social tagging & voting was invented by @PARCinc over 15 years ago. Called 'Tapestry': http://t.co/OkiuQDMI #emp

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