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Paul Greenberg
Works at The 56 Group, LLC
Attended Northwestern University
Lives in Manassas, VA
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Paul Greenberg

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Hey everyone!! The wait is over. The 2015 CRM Watchlist winners and the honorable mentions are now here for your viewing pleasure.  This was my toughest scoring ever and I think I now have it down how it will be. Check and see who is having a significant impact in the market and who is on the way to doing that. Believe me, if you won, you truly deserved to. I try to be kind in life, but not in scoring.  Enjoy! http://www.zdnet.com/article/and-the-winners-of-the-2015-crm-watchlist-are/
Summary:Finally, we have the winners of the 2015 CRM Watchlist. This year, it was tougher than ever to win, but these companies have what it takes to make a big impact on the markets they play in.
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Paul Greenberg

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This is my biggest piece - guaranteed to make you want to drink caffeine.  :-)  40 points on what CRM is now and why I';m making such a big deal of all this. This is the heart of the argument. Diginomica continues to roll it out. Glad I hooked up with them for this one.
In this piece, we dive deep - and I mean really deep - into the elements of how CRM is evolving. There's a lot to digest.
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+Paul Greenberg, thanks, an exhaustive list. I especially like: "Despite popular belief and marketing b.s., customers aren’t looking to be delighted all the time. They are looking to accomplish whatever it is they expect to accomplish with the company – which could be as simple as getting an address – or a quick purchase online." I mean, even something "delightful" is gonna annoy if you're just trying to get your account balance or whatever. We need to be "real" and put ourselves in the customer's shoes.
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Paul Greenberg

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Marshall Lager is ALWAYS worth reading for his incredible writing abilities and his insights. He tells us the true meaning of Christmas...errr...CRM Idol. Nails it.
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Paul Greenberg

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Check this out. Why this was a good move for salesforce.com.  
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I take a look at SAP for 2012. Strengths, concerns etc.
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Paul Greenberg

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Use your refund to splurge on these super-premium bottlings (or save with our accountant-approved alternatives).
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I like rum but prefer Scotch: http://i.imgur.com/Bi8V7gx.jpg I have a case on order. They’re putting a second and third on my mortgage.
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Paul Greenberg

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See you on Saturday!
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Hi Paul, was this message meant for someone in particular by any chance? I can't tell whether it was meant to be private (to whoever) or public... Any ideas? 

[Hope you are well, my friend! It's been too long since last time we met 6 caught up! Must do it soon again somewhere!]
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Its finally done. My "A stake in the ground - moved' final part (5) on the new definition of CRM, just so you can have something to disagree with me on. :-) 
We're on the home straight with this final part about rethinking CRM in the context of the emergent social elements. In this part we get down to the definitional piece - the piece that ties together everything we've discussed in the last week.
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Paul, I would like to interview you for  absatzwirtschaft.de - I read  your article serie - that should give us room for some discussion
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Paul Greenberg

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Today on @diginomica part 3 of Stake in the ground - moved: Social CRM rethought. I look at the evolution of business to social business to digital transformation. Thank you Esteban Kolsky for triggering this one. http://diginomica.com/2013/09/11/crm-rethought-part-3-biggest-picture/
So now we get under the skin of the social in CRM and its application in social business.
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In his circles
260 people
Have him in circles
471 people
Maria Orlanda Numerology http://www.mariaorlandanumerologia.com.br/eng's profile photo
Richard Bohn's profile photo
David Landsman's profile photo
Jiang Hongjun's profile photo
zagar gar's profile photo
Dylan Persaud's profile photo
Adam Froman's profile photo
Grant Wickes's profile photo
Dave Brock's profile photo
Work
Employment
  • The 56 Group, LLC
    Managing Principal, 2002 - present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manassas, VA
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Social CRM thought leader, author, Yankees fan, animal lover, devoted hubby
Education
  • Northwestern University
    B.S. Journalism, 1967 - 1971
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