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Paul Greenberg
Works at The 56 Group, LLC
Attended Northwestern University
Lives in Manassas, VA
377 followers|5,233 views
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Paul Greenberg

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Its finally done. My "A stake in the ground - moved' final part (5) on the new definition of CRM, just so you can have something to disagree with me on. :-) 
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Brenda Christensen's profile photoBernhard Steimel's profile photoJeff Nolan's profile photoMarshall Lager's profile photo
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Paul, I would like to interview you for  absatzwirtschaft.de - I read  your article serie - that should give us room for some discussion
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Paul Greenberg

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Today on @diginomica part 3 of Stake in the ground - moved: Social CRM rethought. I look at the evolution of business to social business to digital transformation. Thank you Esteban Kolsky for triggering this one. http://diginomica.com/2013/09/11/crm-rethought-part-3-biggest-picture/
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Paul Greenberg

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Paul Greenberg

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This is my biggest piece - guaranteed to make you want to drink caffeine.  :-)  40 points on what CRM is now and why I';m making such a big deal of all this. This is the heart of the argument. Diginomica continues to roll it out. Glad I hooked up with them for this one.
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Charlie Smith's profile photoWendy Lea's profile photoJon Reed's profile photo
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+Paul Greenberg, thanks, an exhaustive list. I especially like: "Despite popular belief and marketing b.s., customers aren’t looking to be delighted all the time. They are looking to accomplish whatever it is they expect to accomplish with the company – which could be as simple as getting an address – or a quick purchase online." I mean, even something "delightful" is gonna annoy if you're just trying to get your account balance or whatever. We need to be "real" and put ourselves in the customer's shoes.
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Paul Greenberg

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Marshall Lager is ALWAYS worth reading for his incredible writing abilities and his insights. He tells us the true meaning of Christmas...errr...CRM Idol. Nails it.
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Check this out. Why this was a good move for salesforce.com.  
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Paul Greenberg

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I take a look at SAP for 2012. Strengths, concerns etc.
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Paul Greenberg

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I like rum but prefer Scotch: http://i.imgur.com/Bi8V7gx.jpg I have a case on order. They’re putting a second and third on my mortgage.
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Have him in circles
377 people
Vala Afshar's profile photo
Chris Selland's profile photo
Alyson Button Stone's profile photo
Work
Employment
  • The 56 Group, LLC
    Managing Principal, 2002 - present
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Manassas, VA
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Social CRM thought leader, author, Yankees fan, animal lover, devoted hubby
Education
  • Northwestern University
    B.S. Journalism, 1967 - 1971
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