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Paul Gillin
Attended Boston University
Lives in Framingham, MA
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The Buffer Blog has more characteristically great tips on how to maximize Twitter engagement. This has become my favorite social media blog. It's packed with useful tips and how-to advice. 
This post originally appeared on the Buffer blog. For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo—a simple way ...
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Great roundup of the week's news in social tech.
 
The 144th Friday Wrap is up to help you stay current with the news, trends, research, posts, and reports that didn't grab big headlines. In this week's installment...

http://bit.ly/1BBOMFv

* Press releases are back in Google's News mix
* New social network launches that will pay yo
* Twitter acquires live video stream app
* You have until April 21 to make your website mobile-friendly
* Facebook lets you turn images into ads
* Facebook to provide marketers with topic data
* The return of the Pepsi Challenge, retooled for the digital age
* Has the whole viral thing run its course?
* Brandjacking is so common Apple took steps to prevent it
* Shazam will recognize objects in addition to music
* Smartphones force companies to reinvent themselves
* Brands create their own emoticons
* Netflix releases another example of native advertising at its best
* Amazon showcases Kickstarter products
* Internet of Things gets a place in Adobe's Marketing Cloud
* Could Slack be the great email killer?
* Corporate-sponsored artists gain traction
* YouTube plans to offer 360-degree video
* CEO external engagement is now a mandate
* Influence of social media grows, TV's declines
* Brand loyalty's shelf life is about six seconds long
Flickr photo courtesy of brlnpics123The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the ...
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Paul Gillin

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Couple of interesting articles to share about podcast/online audio:

*Podcasts could be a much bigger deal if Google would build support into Android. iOS is by far the #1 platform for listening and downloads, podcasters say. 

*Newspapers are increasingly launching online radio stations as the supply of talk radio outlets dwindles in local markets. But it isn't just a small-town phenomenon. The Boston Herald "launched its radio station in the summer of 2013, and when news now breaks, its protocol is to get it on the radio first before posting it online or to social media," writes Joseph Lichterman on Nieman Journalism Lab. 

The good news 2/3 of under-25s listen to online radio weekly. The bad news: early adopters say it's been tough to get advertisers on board.
http://ow.ly/JsDIt
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Great information, Harry. Interesting in light of Google's recent attempts to position YouTube as a music service. It just doesn't hold up in that capacity. Bigger issue may be Google's inability to monetize audio in general, as you point out. 
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Joyride says it has an easy way to navigate the chaotic podcast landscape. And it's got a crowdfunding enticement for podcast producers. 
Thanks to sister show Serial from the folks that brought you This American Life, podcasts are gaining some much deserved, renewed attention from listeners. Of course the two biggest setbacks to the...
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Just posted an FIR B2B Extra interview with Jay Hallberg, co-founder of Spiceworks. This company broke the media mold with a business built on a software tool that's free to use. The company monetizes the community that it built around its rabid customer base. 
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Shel and Neville's discussion about the value of editors in #773 prompted me to post some of my own thoughts about common misperceptions about editors. What do you love about editing?
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FIR #B2B podcast 25:  How Yamaha Harmonizes a Diverse Customer and Channel Community. The company has traditionally marketed to its channel partners but is increasingly embracing B2C tactics to reach consumers. It's a delicate balancing act.
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Beautifully said.
 
After nearly 7 years as CFO, I will be retiring from Google to spend more time with my family.  Yeah, I know you've heard that line before.  We give a lot to our jobs.  I certainly did.  And while I am not looking for sympathy, I want to share my thought process because so many people struggle to strike the right balance between work and personal life.

This story starts last fall. A very early morning last September, after a whole night of climbing, looking at the sunrise on top of Africa - Mt Kilimanjaro. Tamar (my wife) and I were not only enjoying the summit, but on such a clear day, we could see in the distance, the vast plain of the Serengeti at our feet, and with it the calling of all the potential adventures Africa has to offer. (see exhibit #1 - Tamar and I on Kili).

And Tamar out of the blue said "Hey, why don't we just keep on going". Let's explore Africa, and then turn east to make our way to India, it's just next door, and we're here already. Then, we keep going; the Himalayas, Everest, go to Bali, the Great Barrier Reef... Antarctica, let's go see Antarctica!?" Little did she know, she was tempting fate.

I remember telling Tamar a typical prudent CFO type response- I would love to keep going, but we have to go back. It's not time yet, There is still so much to do at Google, with my career, so many people counting on me/us - Boards, Non Profits, etc

But then she asked the killer question: So when is it going to be time? Our time? My time? The questions just hung there in the cold morning African air. 

A few weeks later, I was happy back at work, but could not shake away THE question: When is it time for us to just keep going? And so began a reflection on my/our life. Through numerous hours of cycling last fall (my introvert happy place) I concluded on a few simple and self-evident truths:

First, The kids are gone.  Two are in college, one graduated and in a start-up in Africa. Beautiful young adults we are very proud of. Tamar honestly deserves most of the credit here. She has done a marvelous job. Simply marvelous. But the reality is that for Tamar and I, there will be no more Cheerios encrusted minivan, night watch because of ear infections, ice hockey rinks at 6:00am. Nobody is waiting for us/needing us. 

Second, I am completing this summer 25-30 years of nearly non-stop work (depending on how you wish to cut the data). And being member of FWIO, the noble Fraternity of Worldwide Insecure Over-achievers, it has been a whirlwind of truly amazing experiences. But as I count it now, it has also been a frenetic pace for about 1500 weeks now. Always on - even when I was not supposed to be. Especially when I was not supposed to be. And am guilty as charged - I love my job (still do), my colleagues, my friends, the opportunities to lead and change the world.

Third, this summer, Tamar and I will be celebrating our 25th anniversary. When our kids are asked by their friends about the success of the longevity of our marriage, they simply joke that Tamar and I have spent so little time together that "it's really too early to tell" if our marriage will in fact succeed. 
If they could only know how many great memories we already have together. How many will you say? How long do you have? But one thing is for sure, I want more. And she deserves more. Lots more.

Allow me to spare you the rest of the truths. But the short answer is simply that I could not find a good argument to tell Tamar we should wait any longer for us to grab our backpacks and hit the road - celebrate our last 25 years together by turning the page and enjoy a perfectly fine mid life crisis full of bliss and beauty, and leave the door open to serendipity for our next leadership opportunities, once our long list of travels and adventures is exhausted.

Working at Google is a privilege, nothing less. I have worked with the best of the best, and know that I am leaving Google in great hands. I have made so many friends at Google it's not funny. Larry, Sergey, Eric, thank you for friendship. I am forever grateful for letting me be me, for your trust, your warmth, your support, and for so much laughter through good and not so good times.

To be clear, I am still here. I wish to transition over the coming months but only after we have found a new Googley CFO and help him/her through an orderly transition, which will take some time. 

In the end, life is wonderful, but nonetheless a series of trade offs, especially between business/professional endeavours and family/community. And thankfully, I feel I’m at a point in my life where I no longer have to have to make such tough choices anymore. And for that I am truly grateful. Carpe Diem.


Patrick
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If you work in B2B, I recommend you share this McKinsey research with your customers. It asserts that the buying funnel is being replaced by "buyer journeys" that have much more complexity and influence factors than the traditional funnel did. In fact, the B2B buying process increasingly resembles the B2C process. Smart advice on what to do, too. 
B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations. A McKinsey Quarterly article.
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Thanks for recommending this article, Paul. A useful read.
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Paul Gillin

FIR B2B  - 
 
FIR B2B #20: Indium’s Awesome Engineers

Indium connects engineers to the highly technical customers they serve, with Indium experts helping customers solve problems in exchange for contact information. It’s paying off so well that the company can afford to increase its focus on lead quality because it has more than enough leads in the hopper.
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Please invest in a microphone and a clean whiteboard. You obviously put some effort into this video, but the tinny audio makes it look amateurish. You also don't demonstrate how to use the outliner. I didn't really learn anything from the video. 
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On Episode 16 of the FIR B2B podcast: Social Media Marketing Manager Sandy Adam tells how ANSYS turned its blog into a traffic machine for the corporate website. 
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Have him in circles
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North Carolina, New York - Taiwan - Los Altos, CA - Durham, NC - Poughkeepsie, NY
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Speaker, writer, trainer, social media strategist
Introduction
Writer, speaker and online marketing consultant specializing in social media and the application of personal publishing to brand awareness and business marketing. I'm a veteran technology journalist with more than 25 years of editorial leadership experience. 

My award-winning book, The New Influencerswas published in 2007. It was followed by Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (with Eric Schwartzman, 2011) and Attack of the Customers (with Greg Gianforte, 2013).

I write regularly for BtoB magazine as well as for The CMO Site and others who ask me. In addition, I've maintained my own blog since 2004, focusing on social media and the open enterprise. I also blog about the reinvention of journalism at Newspaper Death Watch.

I do a lot of speaking and training. My clients have run the gamut from Disney, Cisco and Walmart to mom-and-pop companies and individual bloggers. I like to share my passion for the power that social platforms confer upon individuals and to help people understand how to put these tools to work.
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I have four kids, born in 1988, 1992 and 2011 (twins). I'm married to the incredible Dana Gillin. I love to cook, tinker with technology, golf, ski and scuba dive.
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  • Boston University
  • Babson College
  • Arlington High School
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Male
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August 29
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I went here after one of my $225 performance Michelins blew out after hitting a road hazard. They replaced it with a Pirelli of the same size with comparable tread wear and charged me $35 installed. I don't know how they make money at these prices, but they're going to get a lot more of my money in the future.
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A dump
Public - 6 months ago
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Unique Italian dishes but on the pricey side. Can be loud at dinner. Very good for lunch.
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Love this place. I come back again and again. The planetarium is fantastic and Omni is not to be missed.
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11 reviews
Map
Map
Map
I love this place. The food isn't particularly creative, but it's plentiful and reasonably priced. Makes a great martini.
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Top-rated hotel in Boston on TripAdvisor. A former college dorm transformed.
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A gem of a historical landmark in downtown Boston.
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