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Paul Gillin
2,238 followers -
Speaker, writer, trainer, social media strategist
Speaker, writer, trainer, social media strategist

2,238 followers
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So what do you think of this press release? I find it offensive, but maybe I'm just overly sensitive. 

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Paul Gillin commented on a post on Blogger.
The evolution you've outlined fits perfectly with the rapid development of the network. As great as the show has been for the past 10 years, the greatest contribution you guys may have made is to get so many other people into (or back into) podcasting. Your new format leverages the network you've built. It makes total sense. I'll be only too happy to join you whenever I can contribute. 

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Related to Shel and Neville's discussion in #822 of re-posting old content, Buffer Social tried going a full month without posting new material, instead devoting its attention to updating previous content and re-purposing it in new formats and for new platforms.

The result: Traffic fell only four percent for the month and Buffer gained significant numbers of new followers and registrations in other channels.

Kevan Lee has a lengthy analysis of the results broken down by platform. It's well worth reading if you are looking at ways to get more mileage out of existing material.

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The Wall Street Journal polls an eclectic assortment of mini-celebrities about what podcasts they listen to, noting that "Podcast discovery is still pretty fundamentally broken," and that this is at least one way to turn up new gems. 

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I've been struggling to understand why social media feels so different today than it did a few years ago. This excellent piece in Vox clarified things a log. It argues that social media success now favors content that is snackable, titillating and that says something about the people who share it. Being controversial is no longer rewarded because it doesn't generate visibility. 

"The future belongs to the fleet, to the fast, to the instantly assembled hot take," writes Todd VanDerWerff. "Thoughtfulness is almost beside the point, in many cases, if you can produce something enough people will want to associate with the curation of their core beings."

It's kind of a massive dumbing-down that works against people who have something original to say, VanDerWerff argues. But that's what made social media so appealing in the first place. 

Sentence that stopped me in my tracks: "The internet of 10 years ago has become the old media it railed against."

I'd be curious to know what you think. 

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Nice selection and reasonable prices. Good for do-it-yourselfers.

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Clammr just released a big research study of podcasters. It found that podcasting is enjoying rapid growth, but audience development and lack of financial returns frustrate independents. There's also evidence that podcasts need the support of major media channels to be successful. Basically, it's still a labor of love for independents, but a potentially lucrative new channel for media companies. 

Do you think podcasters can be financially successful without help from media companies? 

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FIR B2B #30 is live. We go inside paid digital marketing Greg Johns. Digital agencies know an amazing amount about you, he says. Make wise choices. +Eric Schwartzman 

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Congrats on a great lineup. 

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Can a 130-year-old industrial giant get social? You bet! Sam Sova of Johnson Controls tells the story about a $42B B2B company whose CEO is a Twitter personality.
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