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Paul Gillin
Attended Boston University
Lives in Framingham, MA
1,956 followers|167,799 views
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Paul Gillin

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Couple of interesting articles to share about podcast/online audio:

*Podcasts could be a much bigger deal if Google would build support into Android. iOS is by far the #1 platform for listening and downloads, podcasters say. 

*Newspapers are increasingly launching online radio stations as the supply of talk radio outlets dwindles in local markets. But it isn't just a small-town phenomenon. The Boston Herald "launched its radio station in the summer of 2013, and when news now breaks, its protocol is to get it on the radio first before posting it online or to social media," writes Joseph Lichterman on Nieman Journalism Lab. 

The good news 2/3 of under-25s listen to online radio weekly. The bad news: early adopters say it's been tough to get advertisers on board.
http://ow.ly/JsDIt
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2 comments
 
Great information, Harry. Interesting in light of Google's recent attempts to position YouTube as a music service. It just doesn't hold up in that capacity. Bigger issue may be Google's inability to monetize audio in general, as you point out. 
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Joyride says it has an easy way to navigate the chaotic podcast landscape. And it's got a crowdfunding enticement for podcast producers. 
Thanks to sister show Serial from the folks that brought you This American Life, podcasts are gaining some much deserved, renewed attention from listeners. Of course the two biggest setbacks to the...
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Just posted an FIR B2B Extra interview with Jay Hallberg, co-founder of Spiceworks. This company broke the media mold with a business built on a software tool that's free to use. The company monetizes the community that it built around its rabid customer base. 
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On Episode 16 of the FIR B2B podcast: Social Media Marketing Manager Sandy Adam tells how ANSYS turned its blog into a traffic machine for the corporate website. 
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FIR B2B #15: How Adobe’s CMO.com Uses Curation to Build Thought Leadership. An interview with editor-in-chief Tim Moran. Great overview of how to build a content marketing presence through curation. 
FIR B2B #15: How Adobe's CMO.com Uses Curation to Build Thought Leadership. FIR B2B Paul again anchors the podcast solo this week. In this episode: News & Trends. Google has pulled the plug on authorship, its once highly touted initiative to tie author identities to search results.
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It's a great source of B2B marketing news. It also shows the value of curation. Much of the content isn't original, but having it all in one place is a service. 
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Given that both mobility and the relationship between CIOs and CMOs has been a special interest of Shel and Neville's, I thought this was interesting.  Mobile apps should be a way for the two camps to come together. Let's hope it isn't the opposite. 
Source: The CMO Club, CIO magazine, and EPAM Systems Notes: CMOs and CIOs are mostly in agreement in terms of their ownership of various projects, with CMOs controlling online video platforms and advertising platforms and CIOs in control of content management platforms and e-commerce...
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If you work in B2B, I recommend you share this McKinsey research with your customers. It asserts that the buying funnel is being replaced by "buyer journeys" that have much more complexity and influence factors than the traditional funnel did. In fact, the B2B buying process increasingly resembles the B2C process. Smart advice on what to do, too. 
B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations. A McKinsey Quarterly article.
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Thanks for recommending this article, Paul. A useful read.
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Paul Gillin

FIR B2B  - 
 
FIR B2B #20: Indium’s Awesome Engineers

Indium connects engineers to the highly technical customers they serve, with Indium experts helping customers solve problems in exchange for contact information. It’s paying off so well that the company can afford to increase its focus on lead quality because it has more than enough leads in the hopper.
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Please invest in a microphone and a clean whiteboard. You obviously put some effort into this video, but the tinny audio makes it look amateurish. You also don't demonstrate how to use the outliner. I didn't really learn anything from the video. 
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Shel and Neville's discussion about the value of editors in #773 prompted me to post some of my own thoughts about common misperceptions about editors. What do you love about editing?
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In FIR B2B #14 funnyman Tim Washer talks about what makes stuff funny and how you can find the humor in almost any situation. 
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Occupation
Speaker, trainer, social media strategist
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Currently
Framingham, MA
Previously
North Carolina, New York - Taiwan - Los Altos, CA - Durham, NC - Poughkeepsie, NY
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508-656-0734
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66 Scotland Drive Reading, PA 19606
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Speaker, writer, trainer, social media strategist
Introduction
Writer, speaker and online marketing consultant specializing in social media and the application of personal publishing to brand awareness and business marketing. I'm a veteran technology journalist with more than 25 years of editorial leadership experience. 

My award-winning book, The New Influencerswas published in 2007. It was followed by Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (with Eric Schwartzman, 2011) and Attack of the Customers (with Greg Gianforte, 2013).

I write regularly for BtoB magazine as well as for The CMO Site and others who ask me. In addition, I've maintained my own blog since 2004, focusing on social media and the open enterprise. I also blog about the reinvention of journalism at Newspaper Death Watch.

I do a lot of speaking and training. My clients have run the gamut from Disney, Cisco and Walmart to mom-and-pop companies and individual bloggers. I like to share my passion for the power that social platforms confer upon individuals and to help people understand how to put these tools to work.
Bragging rights
I have four kids, born in 1988, 1992 and 2011 (twins). I'm married to the incredible Dana Gillin. I love to cook, tinker with technology, golf, ski and scuba dive.
Education
  • Boston University
  • Babson College
  • Arlington High School
Basic Information
Gender
Male
Birthday
August 29
Paul Gillin's +1's are the things they like, agree with, or want to recommend.
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A dump
Public - 5 months ago
reviewed 5 months ago
I love this place. The food isn't particularly creative, but it's plentiful and reasonably priced. Makes a great martini.
Public - a year ago
reviewed a year ago
Top-rated hotel in Boston on TripAdvisor. A former college dorm transformed.
Public - 2 years ago
reviewed 2 years ago
A gem of a historical landmark in downtown Boston.
Public - 2 years ago
reviewed 2 years ago
10 reviews
Map
Map
Map
Unique Italian dishes but on the pricey side. Can be loud at dinner. Very good for lunch.
Public - a year ago
reviewed a year ago
Love this place. I come back again and again. The planetarium is fantastic and Omni is not to be missed.
Public - 2 years ago
reviewed 2 years ago
It's a mob scene, but also the center of town and a great gateway to the waterfront and the North End
Public - 2 years ago
reviewed 2 years ago