In my opinion, the results are three fold;
1. Potential customers see you as thee "go-to" person for help an advice for your industry.
2. Google also see's you as an authority figure and rewards you with higher rankings in the search results.
3. Other businesses may link to your website giving your business "votes" or "mentions", another metric which Google uses to decide where to position your business.
you can read the full article here: http://webmarketingtoday.com/articles/120182-Local-Marketing-Position-Yourself-as-a-Community-Expert/
- Chaney Marketing GroupPrincipal, 2010 - present
- BizzukaInternet Marketing Director, 2007 - 2010
- Blogging SystemsVice-President of Business Development, 2005 - 2007
- Radiant Marketing GroupPresident, 2004 - 2005
Paul is a Principal at Chaney Marketing Group (CMG), a boutique agency that provides integrated online marketing solutions built on the concept that quality, optimized content framed within the proper context drives sales conversions.
Paul’s 17 years of experience, coupled with his passion to help businesses learn how to use the Internet to market their business more effectively, has gained him a reputation as a knowledgeable, trustworthy resource.
He is the author of four books on the topics of business blogging, social media and social commerce, and is a long-time blogger and freelance writer who contributes to a number of online publications.
His portfolio includes Practical eCommerce, where he is a contributing editor on the topics of social media and social commerce. He has also written for Digital Innovation Today, MarketingProfs and was a blogger for Weblogs, Inc. Recently, he became a columnist for ClickZ.
Paul has worked with MarketingProfs, American Marketing Association, The Knowledge Engineers, Intel, Microsoft, the US Department of Commerce, and the University of Louisiana Lafayette to provide digital marketing training for SMBs, advertising agencies, corporations and non-profits.
He is a sought after speaker on Internet-related topics and, since 2005, has conducted numerous webinars, workshops and seminars, including the first ever business blogging seminar to be held in Asia. In 2011, Paul was invited by the U. S. Department of Commerce to lead a series of social media workshops to business owners in Ukraine.
- New Orleans Baptist Theological SeminaryReligious Education, 1980 - 1985
- William Carey CollegeMusic Therapy, 1975 - 1977
- East Central Community CollegeMusic, 1973 - 1975