Forbes is funny. I love their coverage of the digital revolution, but journalists are all about the zero sum. You would think with the tanning most print media are taking that the new "AND instead of OR" journalism may have taken hold. Not so much as it turns out.
This article is about how on of my favorite tools, Scoop.it, has half a chance to create a "smarter web". Forbes draws the inevitable "end of days" comparison to how celebrity obsessed our culture has become. Surely that petty obsession is BAD.
Not so much. Yes Asthon Kutcher has millions of followers and why not. Kutcher only seems stupid. Any way you cut it he made more money than I did last year (not that money is necessarily a sign of grace). Kutcher embraced social media from the start and so "stupid is as stupid does" :).
Forbes is asking the wrong question in the wrong (i.e. old) way. Forbes assumes that NUMBERS matter. I sold my house on Friday in order to put that cash into my Story of Cancer Foundation (501c3 nonprofit created to help create innovative tech to #CureCancer ).
I had ONE person look at my house and he paid within 10% of my asking price despite the bank not valuing my property nearly as much as he or I do (banks are playing both sides dumping property that lowers the "selling" price for everyone and then valuing our properties below market).
The fact that Ashton Kutcher has millions of followers in no way stops me from finding my tribe or my tribe finding me. The web and #InterentMarketing are NOT zero sum. The web is artistic and it changes all the time.
When I was learning to paint, something I never learned nearly well enough, my professor taught me to hold ideas in my mind that would seem to contradict, to suspend judgement. The Forbes article linked here draws an artificial line in the web's evolving sand. All hope is lost, the article proclaims, because Kutcher has millions of followers.
Wrong question asked in the wrong way. The right question, especially in the context of evaluating a cool tool such as Scoop.it, is are tribes forming, are we finding each other with increasing ease and speed. The answer to the right question must be a firm YES!
So NO Ashton Kutcher's millions of followers don't signal the end of days and a need to have lots of bottled water and soup in the basement :).
- Chaney Marketing GroupPrincipal, 2010 - present
- BizzukaInternet Marketing Director, 2007 - 2010
- Blogging SystemsVice-President of Business Development, 2005 - 2007
- Radiant Marketing GroupPresident, 2004 - 2005
Paul is a Principal at Chaney Marketing Group (CMG), a boutique agency that provides integrated online marketing solutions built on the concept that quality, optimized content framed within the proper context drives sales conversions.
Paul’s 17 years of experience, coupled with his passion to help businesses learn how to use the Internet to market their business more effectively, has gained him a reputation as a knowledgeable, trustworthy resource.
He is the author of four books on the topics of business blogging, social media and social commerce, and is a long-time blogger and freelance writer who contributes to a number of online publications.
His portfolio includes Practical eCommerce, where he is a contributing editor on the topics of social media and social commerce. He has also written for Digital Innovation Today, MarketingProfs and was a blogger for Weblogs, Inc. Recently, he became a columnist for ClickZ.
Paul has worked with MarketingProfs, American Marketing Association, The Knowledge Engineers, Intel, Microsoft, the US Department of Commerce, and the University of Louisiana Lafayette to provide digital marketing training for SMBs, advertising agencies, corporations and non-profits.
He is a sought after speaker on Internet-related topics and, since 2005, has conducted numerous webinars, workshops and seminars, including the first ever business blogging seminar to be held in Asia. In 2011, Paul was invited by the U. S. Department of Commerce to lead a series of social media workshops to business owners in Ukraine.
- New Orleans Baptist Theological SeminaryReligious Education, 1980 - 1985
- William Carey CollegeMusic Therapy, 1975 - 1977
- East Central Community CollegeMusic, 1973 - 1975