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Paul Chaney
Works at Chaney Marketing Group
Attended New Orleans Baptist Theological Seminary
Lives in Lafayette, LA
8,780 followers|187,446 views
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Paul Chaney

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I've been wanting to write this article for some time. Just practical advice on the essentials of online marketing for local small business. Cuts to the chase! 
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http://bit.ly/SalahExpress >>>>Cash Back After each online Shopping up to 30% 
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Want to know where to attribute sales conversions in the marketing funnel? Google Analytics will tell you, if you know how to set it up the attribution models. This article explains.
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One way to boost conversion rates is by focusing on the benefits of a product or service, not the features. This article explains the difference and how emphasizing benefits can lead to more sales. 
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The top 10 articles for January on +Web Marketing Today. Email, SEO, web design, social media, 2016 trends, and more.
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Thanks to +Lisa Sanderson for providing the inspiration for this article. And thanks to Lee for sharing it. 
 
Hey guys, I've just found this great article by +Paul Chaney over at +Web Marketing Today that ties into what I'm always banging on about when it comes to local businesses setting themselves up as an authority online.

In my opinion, the results are three fold;

1. Potential customers see you as thee "go-to" person for help an advice for your industry.

2. Google also see's you as an authority figure and rewards you with higher rankings in the search results.

3. Other businesses may link to your website giving your business "votes" or "mentions", another metric which Google uses to decide where to position your business.

you can read the full article here: http://webmarketingtoday.com/articles/120182-Local-Marketing-Position-Yourself-as-a-Community-Expert/

#localseo   #smallbusinessmarketing  
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Ask these 15 questions before engaging a designer for your next website design project, and save yourself a lot of headache.
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Paul Chaney

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Here are 10 great marketing ideas for Realtors, from Realtors. 
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What do crimes of passion, fishing, toilet paper, and root canals have in common? Read this article and find out. 
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Your customers represent a wealth of knowledge and insight to help grow your business. Tap into it with an online community. 
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The key to success with local SEO isn't just about optimizing your website but in creating fresh content and sharing it via social channels. 
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Everything you want to know about Facebook Page Insights. Well, almost everything. Part 2 is coming in two weeks.  
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Become the "go-to" information resource for your local community reap the rewards. 
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8,780 people
Michael Anderson's profile photo
Richard Brewer-Hay's profile photo
kunal agrawal's profile photo
DsTech Repairs's profile photo
Richard Axtman's profile photo
Doyle Wright's profile photo
Michael Noel's profile photo
Irene Chen's profile photo
julius jack armstrong's profile photo
Work
Occupation
Internet marketing consultant, freelance writer, author and speaker
Skills
Online marketing, social media, social commerce, content marketing, digital marketing strategy
Employment
  • Chaney Marketing Group
    Principal, 2010 - present
  • Bizzuka
    Internet Marketing Director, 2007 - 2010
  • Blogging Systems
    Vice-President of Business Development, 2005 - 2007
  • Radiant Marketing Group
    President, 2004 - 2005
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Lafayette, LA
Previously
HIckory, MS - New Orleans, LA - Tupelo, MS - Meridian, MS - Tallahassee, FL
Contact Information
Work
Phone
337-205-9253
Mobile
337-281-4586
Email
Story
Tagline
Internet marketing consultant, writer and author. Really nice guy.
Introduction

Paul is a Principal at Chaney Marketing Group (CMG), a boutique agency that provides integrated online marketing solutions built on the concept that quality, optimized content framed within the proper context drives sales conversions.

Paul’s 17 years of experience, coupled with his passion to help businesses learn how to use the Internet to market their business more effectively, has gained him a reputation as a knowledgeable, trustworthy resource.

He is the author of four books on the topics of business blogging, social media and social commerce, and is a long-time blogger and freelance writer who contributes to a number of online publications. 

His portfolio includes Practical eCommerce, where he is a contributing editor on the topics of social media and social commerce. He has also written for Digital Innovation Today, MarketingProfs and was a blogger for Weblogs, Inc. Recently, he became a columnist for ClickZ.

Paul has worked with MarketingProfs, American Marketing Association, The Knowledge Engineers, Intel, Microsoft, the US Department of Commerce, and the University of Louisiana Lafayette to provide digital marketing training for SMBs, advertising agencies, corporations and non-profits.

Paul sits on the board of advisors for the Women’s Wisdom Network, the Social Media Marketing Institute, and SmartBrief on Social Media.

He is a sought after speaker on Internet-related topics and, since 2005, has conducted numerous webinars, workshops and seminars, including the first ever business blogging seminar to be held in Asia. In 2011, Paul was invited by the U. S. Department of Commerce to lead a series of social media workshops to business owners in Ukraine.

Bragging rights
Happy husband to Amie and father to Alan and Jonathan.
Education
  • New Orleans Baptist Theological Seminary
    Religious Education, 1980 - 1985
  • William Carey College
    Music Therapy, 1975 - 1977
  • East Central Community College
    Music, 1973 - 1975
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married
The service is so-so, but the fried fish is great! Very tasty.
Public - 4 months ago
reviewed 4 months ago
With just a little effort Breauds could be a great restaurant. The servers try hard but could benefit from training. The food isn't bad but $53 for a filet with lump crab (it was listed at "market price" and, yes, we should have inquired as to the price before ordering) is way out of alignment with the market or the verall quality of food and service. I want this restaurant to be all that it could and should be but its not there yet. Therefore, I can't recommend it, not if you're expecting a first rate fine dining experience.
• • •
Public - a year ago
reviewed a year ago
I love their donuts. One is like eating a meal. A not very healthy meal, but a meal nonetheless. Plus, the staff operates like a machine. Otherwise, they would never be able to handle the lines of people that often extend out the door.
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
BurgerSmith passes itself off as a gournet burger restaurant. However, it's lacking in several areas. If you're looking for a great burger, go to Ground Pati.
Food: GoodDecor: Poor - FairService: Poor - Fair
Public - 3 years ago
reviewed 3 years ago
9 reviews
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Map
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I enjoyed a great meal tonight. I had the Rainbow Trout as my entree. But what really put the place over the top for me was the salad and dessert bars. (The salad bar comes with the meal.) The salads were very fresh and the choices were many. The same holds true for the dessert bar. But what really topped it off was the service. I was waited on hand and foot, as if I were the only patron in the place! I tip my hat to Rich for his outstanding job.
Food: Very GoodDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
The store puts a strong emphasis on providing quality customer service. For example, never has there been a time when I've asked any one of the employees for help finding a product that they did not personally take to its location. Often - and I experienced the at another supermarket in town - the employee will point in the direction of the product or provide the location (aisle 12 on the right). Not Super 1. They take you to it!
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 3 years ago
reviewed 3 years ago
I'm a fan of Don's Seafood Hut. The food is very good and you can always count on its quality and consistency. Plus, I love their Old Fashioned! It's a regular hangout for my wife and I.
Food: ExcellentDecor: Very GoodService: Very Good
Public - 3 years ago
reviewed 3 years ago