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Paul Chaney
Works at Chaney Marketing Group
Attended New Orleans Baptist Theological Seminary
Lives in Lafayette, LA
7,933 followers|173,502 views
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Paul Chaney

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The use of email and social media for marketing should not be mutually exclusive. In fact, they can and should complement each other. This article presents four ways they can work together. 
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Social media channels often become customer service outlets where customers leave negative comments on occasion. While you can't keept that from happening, you can change how you respond to them in a way that builds trust. This article, from +Web Marketing Today, contains a strategic plan that can help.
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Creating relationships, getting referrals, optimizing your website for mobile, and relying on systems. These are just a few of the great ideas contained in this article from +Web Marketing Today.
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Facebook just launched three new features to help small businesses market themselves better using their Facebook page. 
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Today's consumers are "SoLoMo." They rely on "social," shop "local," and depend on "mobile." Here's how to market to them.  
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Low-quality links pointing to your site can lead to penalties from Google, lowering your search engine ranking. Use one of these two methods to clean them up.
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Small businesses need not fear the expense or trouble of using online video for marketing. These 11 tools make video production easier and more affordable. Via +Web Marketing Today.
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The traditional marketing funnel is outmoded and has been replaced by a model that takes the customer purchase path and lifecycle into consideration. Smart companies need to pay attention. 
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Small businesses can enjoy the same benefits that customer loyalty programs provide large companies: improved percentage of repeat customers versus new customers, decreased customer churn, and increased average order size. This article outlines the benefits, provides tips, and includes a list of SMB loyalty program solution providers. 
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Learn how to set up Google Analytics to track metrics for your websites. The article walks you through the process step-by-step.
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Do you use content sliders on your website? May want to rethink that approach. This article provides better alternatives.
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Looks like a good blog to follow +Paul Chaney 
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A case study on marketing lessons learned by ecommerce startup, +Dazzley Box. It provides helpful insights for others thinking of starting a business. 
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People
Have him in circles
7,933 people
Frank Vigliotti, Realtor, ABR, PA's profile photo
Greg Dash's profile photo
Jory Fisher's profile photo
machrus alwi's profile photo
Mitko Gochev's profile photo
Christopher C. Brown's profile photo
Andry Andry's profile photo
vaasu Dosapati's profile photo
nathan langton's profile photo
Work
Occupation
Internet marketing consultant, freelance writer, author and speaker
Skills
Online marketing, social media, social commerce, content marketing, digital marketing strategy
Employment
  • Chaney Marketing Group
    Principal, 2010 - present
  • Bizzuka
    Internet Marketing Director, 2007 - 2010
  • Blogging Systems
    Vice-President of Business Development, 2005 - 2007
  • Radiant Marketing Group
    President, 2004 - 2005
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Lafayette, LA
Previously
HIckory, MS - New Orleans, LA - Tupelo, MS - Meridian, MS - Tallahassee, FL
Contact Information
Work
Phone
337-205-9253
Mobile
337-281-4586
Email
Story
Tagline
Internet marketing consultant, writer and author. Really nice guy.
Introduction

Paul is a Principal at Chaney Marketing Group (CMG), a boutique agency that provides integrated online marketing solutions built on the concept that quality, optimized content framed within the proper context drives sales conversions.

Paul’s 17 years of experience, coupled with his passion to help businesses learn how to use the Internet to market their business more effectively, has gained him a reputation as a knowledgeable, trustworthy resource.

He is the author of four books on the topics of business blogging, social media and social commerce, and is a long-time blogger and freelance writer who contributes to a number of online publications. 

His portfolio includes Practical eCommerce, where he is a contributing editor on the topics of social media and social commerce. He has also written for Digital Innovation Today, MarketingProfs and was a blogger for Weblogs, Inc. Recently, he became a columnist for ClickZ.

Paul has worked with MarketingProfs, American Marketing Association, The Knowledge Engineers, Intel, Microsoft, the US Department of Commerce, and the University of Louisiana Lafayette to provide digital marketing training for SMBs, advertising agencies, corporations and non-profits.

Paul sits on the board of advisors for the Women’s Wisdom Network, the Social Media Marketing Institute, and SmartBrief on Social Media.

He is a sought after speaker on Internet-related topics and, since 2005, has conducted numerous webinars, workshops and seminars, including the first ever business blogging seminar to be held in Asia. In 2011, Paul was invited by the U. S. Department of Commerce to lead a series of social media workshops to business owners in Ukraine.

Bragging rights
Happy husband to Amie and father to Alan and Jonathan.
Education
  • New Orleans Baptist Theological Seminary
    Religious Education, 1980 - 1985
  • William Carey College
    Music Therapy, 1975 - 1977
  • East Central Community College
    Music, 1973 - 1975
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married
With just a little effort Breauds could be a great restaurant. The servers try hard but could benefit from training. The food isn't bad but $53 for a filet with lump crab (it was listed at "market price" and, yes, we should have inquired as to the price before ordering) is way out of alignment with the market or the verall quality of food and service. I want this restaurant to be all that it could and should be but its not there yet. Therefore, I can't recommend it, not if you're expecting a first rate fine dining experience.
• • •
Public - a year ago
reviewed a year ago
I enjoyed a great meal tonight. I had the Rainbow Trout as my entree. But what really put the place over the top for me was the salad and dessert bars. (The salad bar comes with the meal.) The salads were very fresh and the choices were many. The same holds true for the dessert bar. But what really topped it off was the service. I was waited on hand and foot, as if I were the only patron in the place! I tip my hat to Rich for his outstanding job.
Food: Very GoodDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
The store puts a strong emphasis on providing quality customer service. For example, never has there been a time when I've asked any one of the employees for help finding a product that they did not personally take to its location. Often - and I experienced the at another supermarket in town - the employee will point in the direction of the product or provide the location (aisle 12 on the right). Not Super 1. They take you to it!
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
I'm a fan of Don's Seafood Hut. The food is very good and you can always count on its quality and consistency. Plus, I love their Old Fashioned! It's a regular hangout for my wife and I.
Food: ExcellentDecor: Very GoodService: Very Good
Public - 3 years ago
reviewed 3 years ago
8 reviews
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I love their donuts. One is like eating a meal. A not very healthy meal, but a meal nonetheless. Plus, the staff operates like a machine. Otherwise, they would never be able to handle the lines of people that often extend out the door.
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
BurgerSmith passes itself off as a gournet burger restaurant. However, it's lacking in several areas. If you're looking for a great burger, go to Ground Pati.
Food: GoodDecor: Poor - FairService: Poor - Fair
Public - 3 years ago
reviewed 3 years ago
What makes Americas Coffee House a favorite spot for me is the owner, Floyd. He provides friendly, personalized service. He knows my preferences and the drinks I like. You don't get that with chain places. Plus, he's friendly and courteous to boot.
Public - 4 years ago
reviewed 4 years ago