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Paul Brewster
76 followers -
Marketing Consultant. Search and SEO Expert. Passionate about ROMI!
Marketing Consultant. Search and SEO Expert. Passionate about ROMI!

76 followers
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The object of this article on the subject of small business SEO is not to delve into the complexities of search engine optimisation, but more to provide a ‘starter for 10′, for those business owners looking to get one step ahead of their local competition! #smallbusinessseo  

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Viral Marketing
“It’s gone viral”! Wow, when we hear that about a campaign we know it’s often mission accomplished. #viralmarketingcampaigns  

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The emergence of Bluetooth technology has enabled businesses to effectively promote their products and services by sending advertising messages to phones within a targeted area, at a cost effective price. Used best, it is a great way to communicate offers and promotions to potential customers who are close by (usually defined as: within a geographic radius of 100 metres) #proximitymarketing  

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M-Retailing
What is fast becoming known as m-retailing will likely become the next BIG power play for many online retailers and businesses who sell goods and services on the Internet #mretailing  

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Successful Retailing Online
The rapid pace of change in the UK retail sector is frightening. Retailing online is no different and brings into sharp focus the importance of pursuing a joined-up approach to your digital marketing in order to meet the needs and expectations of your customers. #retailingonline  

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Successful Dynamic Remarketing
A form of digital marketing which is growing quickly is dynamic remarketing. Statistically 98% of visitors to your website will NOT initially buy from you. These potential customers are then left to simply wander off into the hands of your competitors. #dynamicremarketing  

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CMS Website Builder
There are thousands of companies out there who are now beginning to realise that their original website design has run its course and is in need of replacing with a more flexible and contemporary approach utilising a reputable CMS website builder. #cmswebsitebuilder  

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HTTPS – Secure Website
A timely (see below) post but one which had been in the eapb blog pipeline for a number of months! The advantages and potential disadvantages of making you website secure. #securewebsite  

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Mobile First Marketing
Over the past couple of years you may have heard the term ‘mobile first marketing’ batted around at various seminars, networking events and the like. Whilst the phrase in itself explains much there are many small business owners who are becoming increasingly confused about how to implement a successful mobile first strategy #mobilemarketingstrategy  

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Business Directory Listings
The evolution of search engine optimisation and in particular link building has taken a number of 90 degree turns over the last 2 or 3 years.

There was a time in the not too distant past when many businesses and digital marketing agencies were shall we say ‘overly keen’ on submitting businesses and their associated websites to directories – lots of directories! #businessdirectorylistings  
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