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Paul Biedermann
Works at re:DESIGN
Attended Washington University in St. Louis, School of Design & Visual Arts
Lives in Huntington, NY
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Paul Biedermann

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Written straight from the heart of my friend +Katherine Kotaw — beautiful piece from a beautiful person.

#peace #storytelling
 
Slipping Into -- and Out Of -- the Uncomfortable Shoes of Fear and Prejudice

How do we put ourselves in someone else’s shoes if we’ve never tried them on?

I’ve been pondering that question in the aftermath of the recent shootings of black citizens by police officers in Louisiana and Minnesota and the killing of cops by black gunmen in Dallas and Baton Rouge.

I’m neither black nor a police officer and I’ve never visited the sites of the recent killings.

But I believe that racially-motivated violence and harmful, if not fatal, prejudice will end only when we find ways to identify with those who look, dress, act, love or believe differently than we do.

So I’ve been trying on shoes to see which ones paired with my experience.

If the Shoe Fits, Fear It

And the one that I believe fits the best is fear.

I know fear. I lived with it much of my adult life.

And I know what it’s like to be afraid of a routine traffic stop.

For about five years after I went into hiding to escape from an abusive ex-husband who hired a hit man to kill me, I drove without a driver’s license.

My ex had used DMV records to stalk me. I couldn’t risk getting a license in my birth name so I drove illegally.

Every time I saw a police patrol car, I panicked. I imagined getting arrested, losing my car, stranding my daughters and dogs miles from home. Worse, I saw my name in public records, and I envisioned myself dead.

Can I identify with a black person who knows from history that getting pulled over by a cop could mean getting killed?

Yes. For different reasons but yes.

☮☮☮☮☮☮☮☮☮☮

This piece has nothing to do with brand storytelling -- I dare you to find a search-friendly keyword -- but everything to do with the +KOTAW Content Marketing brand.

It's our mission to give voice to stories that MUST be told, to give love, peace and hope a chance to flourish despite what sometimes seems like insurmountable odds.

Heartfelt thanks to +Sara Hawkins, +Paul Biedermann and Michael Eric Dyson, whose words inspired mine.

Please share this one, friends. It's written straight from my heart to yours.

Read on by clicking the link below!

#peace   #racism   #domesticviolence   #speakup   #speakout  
Op-ed by Katherine Kotaw | It's past time to stomp out fear and prejudice. But how do we put ourselves in someone else’s shoes if we’ve never tried them on?
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+Katherine Kotaw Always love that — high praise from a "real writer." :-)
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Paul Biedermann
owner

• Branding  - 
 
An interesting twist — minimalistic adornment.

‪#‎design‬ ‪#‎brandidentity‬ 
With minimalism and flat design being so ubiquitous these days, the elaborate and incredibly detailed artistic style of Bangkok-based designer...
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Paul Biedermann
owner

• Discussion  - 
 
We’re starting something new and bringing the re:DESIGN Community to Facebook too! https://www.facebook.com/groups/1065568106830303/

This group here isn’t going away, but for those of you who spend more time on Facebook, this might work out better for you.

So join us there too… see familiar faces, share great stuff, and continue to be inspired!
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Please let us know if you need to be added to the new Facebook group. It's a public group, so you're free to join on your own as well.
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Paul Biedermann
owner

• Innovation  - 
 
VR… it’s coming in a big way!

Any thoughts on how to design for it, or how it may impact the way we communicate, brand companies, and/or produce experiences for our clients?

More here: http://bit.ly/29qXde1

#innovation #vr #virtualreality
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Lots to chew on there — good thoughts, +Henrik Ohlin.
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Paul Biedermann
owner

• Inspiration  - 
 
Wise words from Mr. Vonnegut:

"Do art and do it for the rest of your lives."

#art #inspiration
As freelancers who often create on demand, we thought that you'd appreciate this letter by Kurt Vonnegut, which has been making the rounds on Reddit today. It was written by Vonnegut in 2006 to a group of high school students who asked him to come to their school. He passed
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Powerful read. Shared with my co-worker. 
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Paul Biedermann
owner

• Branding  - 
 
Conspiracy? Secret Freemasons cypher? In any case, call Nicolas Cage now!
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Good point, +Katherine Tattersfield — and good to see the Googles let you back! :-)
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Paul Biedermann

G+ General Help  - 
 
Is there a way to send a group email to everyone in my community?
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Going forward, you may wish to create a 'community notices collection' using your personal account that you only use for notices to that community, and if people want to receive notifications of 'special' posts, rather than general community posts, then they could follow that collection and switch notifications on for it.
Can't deny there are 'issues', but, there has been a lot of development in the last 12 months on G+, and they are still working hard on this new version. Hopefully this investment will pay off in the near future!
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Paul Biedermann

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NEW! Join the re:DESIGN Community on Facebook! >> https://www.facebook.com/groups/1065568106830303/

Hope to see you there!

#design #brandidentity #visualcommunications
 
ANNOUNCEMENT:
We’re starting something new and bringing the re:DESIGN Community to Facebook! https://www.facebook.com/groups/1065568106830303/

The Google+ community isn’t going away, but for those of you who spend more time on Facebook, this might work out better for you.

So join us there too… see familiar faces, share great stuff, and continue to be inspired!

#design #brandidentity  #visualmarketing  
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Paul Biedermann
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• Innovation  - 
 
That's encouraging. 
Designers are in for a period of radical change and must learn to adapt. Those who don't might as well look for a new line of work.
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That's the spirit +Paul Biedermann ! :) I completely agree. The interest in design is to stir something in people, and I think that's where art comes in.
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A dozen ways a visual strategy should be an integral part of any business’s brand strategy.

Thanks for sharing, +Judy Bellem!

#marketing #branding
 
A branding strategy is essential for your business. On the visual side these 12 points could be very helpful. +Paul Biedermann +re:DESIGN2
Most people can appreciate how important visuals are for grabbing someone’s attention and communicating an idea clearly and succinctly. The way you put it all together to drive business results...
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Paul Biedermann
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• Discussion  - 
 
Some interesting discussion here. I particularly enjoyed the points about how everyone is a critic when it comes to design.

“Everyone has an opinion about it, which is great, but those aren’t often rooted in what is actually challenging about design. Anybody could make a glossy image, but no one knows the inside of that conversation. You don’t know what the client’s goals were, the users, and all the details of what they’re solving for. That bigger picture of why a design or design system or product is successful is missing from a lot of this conversation.”

No one can talk about and analyze a design or logo like a designer can, since they have a breadth of knowledge that can’t be expected of other people. Yet… designs are meant to make an impact on non-designers, so it's pointless to discredit the impulse reaction of the layperson. They are the target audience and the reason the design exists in the first place. They are also the client.

But it's still difficult to spend weeks, if not months, on a logo that takes into account all a designer knows about combining form with meaning, satisfying the business objectives as well as several different practical considerations, on-time and on-budget — only to have someone say it “looks like balls.”

Reconciling these two things is among the most challenging things I've had to come to terms with as a professional designer. You?

#design
Amy Nicole Schwartz talks about jokes, failure, and what's missing from graphic design discourse today.
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+Brijana Prooker Philosophy does come in handy — I studied a lot of that too. :-)
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Paul Biedermann
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• Inspiration  - 
 
"Content marketing is about making great art." Couldn't have said it any better.

Such a great article and I hope we start seeing more like it soon. Things like this: "We’ve gotten so hot and bothered about 'being data-driven' that we’ve now undervalued creative intuition. And when an asset is undervalued, what should you do?"

I'm so done with all the marketers talking about data, SEO, and ROI all the time! When others zig, zag.

Most people simply don't understand what it takes to produce good, original content (alright, ART!) or recognize the true power of good creative, and that's when you start seeing a lot of jargon thrown around. They're smoke screens and a race to the bottom. Smart businesses focus on more important things.

"We should have admitted that long ago. We should have admitted that creative Talent with a capital-T is THE differentiating factor in content marketing."

#creativity #contentmarketing 
Gut: Hey Brain, want to write something that’ll almost certainly expose us to massive criticism? Brain: Uhhh, no? Gut: TOO LATE DOIN’ IT HERE WE GOOOO!!!! As a content creator, I don’t really care about data. There. I said it. Don’t misunderstand: I know I’m supposed to care about data. I’m supposed to end that opening sentence with, “…but I’m working hard to ... Read More
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+Katherine Kotaw Sad but typical — the same companies that throw up the ROI question as a smokescreen for their ignorance.
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Smart design with business strategies that reach, engage, and inspire people to action.
Introduction
Thanks for visiting! re:DESIGN specializes in: 

Strategic Design • Brand Identity • Visual Content Marketing

Intersecting smart design with business strategies that reach, engage, and inspire people to action. Blending traditional and leading-edge media tactics, I consistently deliver integrated, award-winning results.

> Join me in the re:DESIGN Google+ Community!
For anyone who appreciates good design and values what it can do for business.

> Circle me for:
  • Design
  • Branding
  • Creativity
  • Innovation
  • Marketing
  • Communications
  • Social media
  • Writers/bloggers
Besides my design work, I am also: 
  • Managing Partner/Editor-in-Chief of 12 Most, the best list site on the web and a dynamic community of influential, globally-renowned writers and business experts.
  • A writer, blogger, and speaker at various media events and universities.
  • Formerly on the Board of Directors for the Social Media Association — informing, inspiring, and empowering business through social, digital, and future media.
Bragging rights
Award-Winning Creative Director. I’ve also worked with Charles Schulz, sung at the Grand Old Opry, and sparred with Muhammad Ali.
Work
Occupation
Creative Director / Owner • Brand Activator
Skills
Strategic Design • Brand Identity • Visual Content Marketing
Employment
  • re:DESIGN
    Creative Director / Owner, present
  • The McGraw-Hill Companies
    Creative Director, 2008
  • NFL Properties
    Art Director, 1990
  • The Handler Group
    Graphic Designer, present
  • ABC Television
    Designer/Illustrator, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Huntington, NY
Previously
New York, NY - St. Louis, MO - Long Island, NY