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Paul Biedermann
Works at re:DESIGN
Attended Washington University in St. Louis, School of Design & Visual Arts
Lives in Huntington, NY
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Paul Biedermann

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Some good type-talk here, a long as you pardon the click bait headline.

#typography #fonts #communications
Mashable
Typeface designers ditch Helvetica and Arial (Helvetica's 'ugly bastard son'). You should, too.
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what font does Mashable use for that article?
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Paul Biedermann

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Nice note over on Twitter from +Mary Iannotti, one of our highly-valued contributors to the re:DESIGN community.
Join us here on G+: http://bit.ly/10JzZGn
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I’m a big believer in setting the bar high, +Mary Iannotti! As much as I see the community as a place to share, learn, and inspire each other, I also see it as the flag-bearer for good taste and how good design benefits business and the world at large.
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Paul Biedermann
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• Discussion  - 
 
“Designers need to do more than just design.”

Very true — good overview of just SOME of the things designers need to do, to go from good to great.

#design   #business  
All the world’s a design studio, and all the designers merely players. They have their log-outs and their log-ins, and one designer in their time plays many parts. Designers need ...
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Great read +Paul Biedermann I like the emphasis on being a leader. Using visuals to communicate with coworkers has been helpful to me, even though they're usually reluctant to try at first.
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Paul Biedermann

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Ten-hut!

Follow @capone_the_nas on Instagram: http://instagram.com/capone_the_nas

#puppylove #cute #pets #summer 
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lovely dog
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Paul Biedermann
owner

• Inspiration  - 
 
“Every child is an artist. The problem is how to remain an artist once we grow up.” ~ Pablo Picasso

Many of us with formal art training struggle with this, and getting back to what got us into art in the first place — and that inhabits a certain space in the mind more than in the hand.

As the author of this book on doodling and sketchbooks says:
“There is a weird thing that happens as we grow older as self-proclaimed artists. We stop having fun. As a kid you draw without any thought to enjoying it. Enjoying it is assumed! Then we get to art school and learn there is a right way and wrong way to make images. And of course, we all need academic training. We must all learn how to craft light, space, composition, form, line and shape. But, then after that, we have to be trained to learn to play again. One page suggests that ‘academic drawing values accuracy, but a sketchbook values enjoyment.’ The enjoyment is an essential first step to finding good ideas and interesting stories to tell.”

#creativity   #doodling   #inspiration  
Steven Heller talks with John Hendrix, author of a startling new book about … well, you can tell from the title: "Drawing Is Magic."
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You are the inspiration +Jennifer Broderick! +Katherine Tattersfield
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Paul Biedermann

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Brand First! Then Power Up with Visual Content [Slideshare]

To take full advantage of the visual revolution when marketing your business or product, it’s important to have a visual content strategy — and that starts with your brand strategy.

Read it on my blog: http://bit.ly/1ExaXzw
Pin it here: http://bit.ly/1ExcxS2

#visualmarketing  #branding  #design  #businesstips  
Copyright  ©  2015  redesign2.com All Rights Reserved.
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Paul Biedermann
owner

• Discussion  - 
 
Thanks to +Mallie Hart for calling this out — another post from those who not only don't know what they don't know, but arrogantly promise the earth, the moon, and the stars to an unsuspecting public. ARGHHHHHHHHHHHHHHHHHH is right.
 
ARGHHHHHHHHHHHHHHHHHHH!

Why must marketers continue to belittle the education, expertise, effort, training, blood, sweat and tears of #designers.

You cannot become a pro at ANYTHING overnight! With the exception, possibly, of talking out of your a$$.
33 comments on original post
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DaVinci — there's a paint-by-number for that!
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Paul Biedermann
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• Discussion  - 
 
Great insights.

“Welcome Everyone Into the Design Process… Then Kick ‘Em Out  — Everyone can participate in the design process, but that doesn’t necessarily make them a designer. That doesn’t mean you have to exclude them, but you shouldn’t allow them to drive the design process.”

And it’s true, design by committee has nothing to do with collaboration, as there are many other forces at play that defeat the creative process. Gathering information and listening carefully to the various stakeholders is crucial, but great work never happens when the focus becomes accommodating everyone’s whims and desires while people jockey for position.

#design   #collaboration  
“Design is everywhere, inevitably everyone is a designer,” says Tim Brown of IDEO. That’s something we’ve heard time and time again. Because if you’re a problem solver, you’re ...
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Absolutely, +Mary Iannotti — that's what I meant by "their project" but I should have elaborated more.
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Paul Biedermann

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Hangin' with the big guy. 
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Yeah, he’s gorgeous +Amy Wax — just turned nine months and his coat keeps evolving, making him more and more majestic. I was just looking at photos of his father, and he’s starting to look a lot like him! (Just a much lighter version — his mother was pure white.)
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Paul Biedermann

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Inspiring thoughts to get in the creative flow.

#creativity   #inspiration   #innovation  
Struggling with creative block? Here's how 5 famous creatives start projects.
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Paul Biedermann

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My day started as it usually does — drawing a few crazy characters. 
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Studies indicate that you are at your most creative, early in the morning. Looks like the studies are right.
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Paul's Collections
People
In his circles
1,940 people
Have him in circles
18,165 people
Eva Smith's profile photo
EricandTendi Hart's profile photo
Exploring Digital Prepress's profile photo
Leley Blushtein's profile photo
Jessica Johns's profile photo
vindemar's profile photo
Strawbery Tompson's profile photo
Amy Ress's profile photo
KARANLIK DOLUNAY's profile photo
Communities
Education
  • Washington University in St. Louis, School of Design & Visual Arts
    BFA
Basic Information
Gender
Male
Story
Tagline
Smart design with business strategies that reach, engage, and inspire people to action.
Introduction
Thanks for visiting! re:DESIGN specializes in: 

Strategic Design • Brand Identity • Visual Content Marketing

Intersecting smart design with business strategies that reach, engage, and inspire people to action. Blending traditional and leading-edge media tactics, I consistently deliver integrated, award-winning results.

> Join me in the re:DESIGN Google+ Community!
For anyone who appreciates good design and values what it can do for business.

> Circle me for:
  • Design
  • Branding
  • Creativity
  • Innovation
  • Marketing
  • Communications
  • Social media
  • Writers/bloggers
Besides my design work, I am also: 
  • Managing Partner/Editor-in-Chief of 12 Most, the best list site on the web and a dynamic community of influential, globally-renowned writers and business experts.
  • A writer, blogger, and speaker at various media events and universities.
  • Formerly on the Board of Directors for the Social Media Association — informing, inspiring, and empowering business through social, digital, and future media.
Bragging rights
Award-Winning Creative Director. I’ve also worked with Charles Schulz, sung at the Grand Old Opry, and sparred with Muhammad Ali.
Work
Occupation
Creative Director / Owner • Brand Activator
Skills
Strategic Design • Brand Identity • Visual Content Marketing
Employment
  • re:DESIGN
    Creative Director / Owner, present
  • The McGraw-Hill Companies
    Creative Director, 2009
  • NFL Properties
    Art Director, 1991
  • The Handler Group
    Graphic Designer
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Huntington, NY
Previously
New York, NY - St. Louis, MO - Long Island, NY