Why Google Should Google ‘Storytelling’ & Why Content Marketing is a Product
Curated by KOTAW Returns! Here are my thoughts on a #KOTAWesome
podcast from the +Content Marketing Institute
hosted by +Robert Rose
and +Joe Pulizzi
Big thanks to +Alisa Meredith
of +Scalable Social Media - Inbound Online Marketing
for reading my comment on Joe Pulizzi's blog and telling me I just HAD to publish my thoughts on +KOTAW Content Marketing
!! (PS: Your comment on my blog made my day!)
My key takeaways:“Google is not telling their story.”Says Robert, Chief Strategist at the Content Marketing Institute.And I say, what a PERFECT way to put it!
There was this “breaking news” last month that Google Plus is dead,
then articles that are vague at best
as to what the new Google Plus plan
(or lack thereof) is, and then it just seems like there was never any news to begin with
and everything is business as usual on Google Plus because, as Robert Rose said, there was no actual story!
And having no story doesn’t really create the mystique that Google may or may not have intended.It just kind of leads to apathy and (another great quote of Robert’s) “letting the story write them,” which as he says, is “just bad marketing.”We Want a Story and We Want it NOW!
In the digital marketing age, the public wants to know what’s going on — and we want immediate answers.
Google may get away with not providing the answers right away because they’re Google, but any other corporation that doesn’t have immediate answers to customer questions
(i.e.: Why is my dog food brand being pulled off the shelves? What is the danger?”) is simply not going to survive in an age where customers instantly tweet and post that their dog got sick from the food before a memo has even been circulated around the entire corporation, before the company even knows what the problem is.
The public wants answers as quickly as it takes to send a tweet — and we want the story. If a company is not providing us with quick answers and a story, we switch to a company that will.Read on to find out just how ESSENTIAL #brandstorytelling
is to your #digitalmarketing
strategy, and to learn why #contentmarketing
is a product! http://bit.ly/1FCVfhELove it?! Then PIN IT HERE! https://www.pinterest.com/pin/291397038366242099/ #GooglePlus
And then tell me, has a lack of #storytelling
impacted your views on any particular company, including Google? *Please share your thoughts below, or on my blog!*