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Paul Balcerak
Works at Curator PR
Attended Central Washington University
Lives in Seattle
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Paul Balcerak

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Why Google+ Is Successful

This isn't an old post.

#googleplus  
If you think of Google+ as an incubator for Google products—and not a social network—it's actually been pretty successful. Here are two of the most known and, arguably, popular products to spin out of Google+: 1. Hangouts 2. Google Photos It may not have necessarily been Google's intent to use Plus as a launchpad for other products, but that's what it's become, and it's been good at it.  Compare it, in fact, to Facebook and ...
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Paul Balcerak

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"The size of the community does not equal the value you can get from the community."
 
5 Tools to Grow Your Presence on Google Plus

Worthy reminder: "The size of the community does not equal the value you can get from a community."
Looking for some new tools to check out with Google plus? Here are 5 tools that will help.
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Paul Balcerak

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3 Brand Management Strategies That Should Have Failed

This post from +Percolate has so many good insights, e.g.:

"Marketing managers at PBR eventually realized that Portland, Oregon’s growing population of anti-establishment hipsters had taken to the beer. It became, through no deliberate action on the company’s part, a 'social protest' brand, one marketing consulting firm found. 'P.B.R. is seen as a symbol and fellow dissenter.'

"In light of this customer insight, the company began making the conscious choice to stay under the radar. That’s hard to do for marketers. But this understanding of customers’ need for an 'anti-brand' meant that the only way to nurture growth was to do it quietly."

#branding   #marketing  
Learn about three brand management strategies that should have failed, according to conventional wisdom—but succeeded because of customer understanding.
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Paul Balcerak

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Google+ Photos are changing my liiiiiiiiiife!!!

I don't know how I never used Google+ Photos before, but I'm switching over from Flickr. The syncing on iOS rocks.

#GooglePlus   #GooglePlusPhotos  
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Thanks. Yup, my files are gigantic, but it's not a bad idea to just throw them up under one of my other emails. 
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Here's a follow-up to one of my most-popular posts on the +Curator PR blog.
 
Why You Should Schedule Your To-Dos: The Eisenhower Matrix + Outlook, Part 2

Happy Friday! Here's some advice for staying productive throughout the week: http://www.curatorpr.com/blog/category/why-you-should-schedule-everything-the-eisenhower-matrix-outlook-part-2

#productivity   #gtd  
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For my latest +Curator PR post, I spilled all my productivity secrets.
 
Why You Should Schedule Your To-Dos: The Eisenhower Matrix + Outlook, Part 2

Happy Friday! Here's some advice for staying productive throughout the week: http://www.curatorpr.com/blog/category/why-you-should-schedule-everything-the-eisenhower-matrix-outlook-part-2

#productivity   #gtd  
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Paul Balcerak

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Good stuff from +Brooke Andersen.
 
How to Make Instagram's Web Search Work for You

Social media managers did a happy dance this morning when Instagram implemented search functionality for the web. A day in the life of a social media manager involves lots of multi-tasking between your mobile phone and laptop. When you’re working in Excel, responding to e-mails and checking Facebook pages, having to jump to another device can slow down productivity. Here are a few tips to make this new Instagram functionality do some work for you.

#Instagram   #IG  
Social media managers did a happy dance this morning when Instagram implemented search functionality for the web. A day in the life of a social media manager involves lots of multi-tasking between your mobile phone and laptop. When you’re working in Excel, responding to e-mails and checking Facebook pages, having to jump to another device can slow down productivity. Here are a few tips to make this new Instagram functionality do some ...
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Paul Balcerak

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My latest post for +Curator PR:
 
You Know Your Social Media Post Sucks If It Sounds Bad Out Loud

Here's how you can tell if you've written a bad post:

• It sounds like a headline.
• It sounds like an ad.
• It sounds robotic.
• It just sounds bad.

You get the gist. But you can read the full post here: http://www.curatorpr.com/blog/category/you-know-your-social-media-post-sucks-if-it-sounds-bad-out-loud
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What are Google+ Hashtags Good For Anymore?

"Search is still the cornerstone for Google's social media game. The more tools you have in your belt to get accurate information correctly in the right categories, the better. Hashtags are still very prominent as far as Trending is concerned on G+. I'm confident hashtags aren't going away anytime soon, but expect to see them downplayed even more than they are now on Google+."

#googleplus   #hashtags  
The title got your attention, yeah? It's a question that sparked the discussion with my editor-in-chief (Lee Jarratt) on hashtags. Are they even relevant or needed in this day and age of the optimized search engine? What was ...
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nice one
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Really excited about this win.
 
How We Built an Addy Award-Winning Campaign for Swansons Nursery

We’re proud of all our awards, as well as our campaigns that aren’t officially recognized. This one was special, though, because it perfectly exemplified our belief of how earned and paid media should interact: with earned at the center of the marketing mix.

Full post: http://www.curatorpr.com/blog/category/how-we-built-an-addy-award-winning-campaign-for-swansons-nursery

#SeattleADDYS   #pr   #advertising   #earnedmedia   #strategy  
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My latest post for +Curator PR.
 
Beat Your Competition with These 5 Social Media Insights

Anyone who manages social media day in and day out knows it can be a grind. There’s a lot of repetition, and a lot of waiting-to-see what works. Sometimes you want—or need—to mix things up.

There are a lot of places to draw inspiration from, but perhaps one of the most-effective (and least-expected) is your competition.

Full post: http://www.curatorpr.com/blog/category/5-social-media-insights-to-take-from-your-competition

#socialmedia   #strategy   #insights  
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Hey, awesome news: My company is hiring for two positions right now—*Account Director* and Art Director. Check out the links, or feel free to DM me for more details. #PR   #publicrelations  
 
Curator Is Hiring

We're growing our team and looking for talent here in the #Seattle  area. Know of anyone who's interested? Here are links to the job descriptions:

Account Director: http://www.curatorpr.com/account-director-1

Art Director": http://www.curatorpr.com/art-director

#PR   #publicrelations   #marketing   #hiring   #job   #jobs   #earnedmedia   #creative   
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Have him in circles
14,831 people
Harun Mercan's profile photo
Michał Gołuński's profile photo
Tim Wilson's profile photo
mithra loi's profile photo
Keith Azariah-Kribbs's profile photo
Chris Requena's profile photo
Flivio D'Andrea's profile photo
Hillel Fuld's profile photo
Babanature Yakubu's profile photo
Work
Occupation
Social Media Strategist
Skills
Social media management, data analysis, social strategy, community management, analytics, Excel, blogging, writing, copy editing
Employment
  • Curator PR
    Social Media Strategist, 2012 - present
  • Lost Remote
    Blogger, 2011 - 2012
  • KIRO 7 Eyewitness News
    Web Producer and Social Media Manager, 2010 - 2012
  • Sound Publishing
    Assistant Web Editor, 2008 - 2010
  • The Daily Record (Ellensburg, Wash.)
    Freelance/Intern, 2005 - 2007
  • Yakima Herald-Republic (intern)
    Intern, 2007 - 2007
  • Scout.com (intern)
    Intern, 2005 - 2005
  • Central Kitsap Reporter
    Reporter, 2007 - 2007
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Seattle
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Social media strategist, data analyst and blogger
Introduction
I'm the social media strategist at Curator PR. In my free time, I'm on Twitter, Facebook or my blog.
Education
  • Central Washington University
  • Eastside Catholic High School
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Male
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paulbalcerak
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Paul Balcerak's +1's are the things they like, agree with, or want to recommend.
HowStuffWorks "How Special Relativity Works"
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A fascinating article that helps you to understand the basics of special relativity! Learn how special relativity works with this HowStuffWo

Calling all Western Washington journalists!
lky.me

Have you joined SPJ yet? Know someone who should? http://lky.me/wxyz