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Paul Balcerak
Works at Curator PR
Attended Central Washington University
Lives in Seattle
14,970 followers|210,013 views
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Really excited about this win.
 
How We Built an Addy Award-Winning Campaign for Swansons Nursery

We’re proud of all our awards, as well as our campaigns that aren’t officially recognized. This one was special, though, because it perfectly exemplified our belief of how earned and paid media should interact: with earned at the center of the marketing mix.

Full post: http://www.curatorpr.com/blog/category/how-we-built-an-addy-award-winning-campaign-for-swansons-nursery

#SeattleADDYS   #pr   #advertising   #earnedmedia   #strategy  
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Paul Balcerak

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My latest post for +Curator PR.
 
Beat Your Competition with These 5 Social Media Insights

Anyone who manages social media day in and day out knows it can be a grind. There’s a lot of repetition, and a lot of waiting-to-see what works. Sometimes you want—or need—to mix things up.

There are a lot of places to draw inspiration from, but perhaps one of the most-effective (and least-expected) is your competition.

Full post: http://www.curatorpr.com/blog/category/5-social-media-insights-to-take-from-your-competition

#socialmedia   #strategy   #insights  
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Hey, awesome news: My company is hiring for two positions right now—*Account Director* and Art Director. Check out the links, or feel free to DM me for more details. #PR   #publicrelations  
 
Curator Is Hiring

We're growing our team and looking for talent here in the #Seattle  area. Know of anyone who's interested? Here are links to the job descriptions:

Account Director: http://www.curatorpr.com/account-director-1

Art Director": http://www.curatorpr.com/art-director

#PR   #publicrelations   #marketing   #hiring   #job   #jobs   #earnedmedia   #creative   
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Paul Balcerak

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Serial: Here's What I Hope Is Next For The Format

I want more serialized podcasts, and not just ones about true-crime. Give me multiple insiders' views of a presidential campaign; a retelling of the major events in World War II; an exhaustive explanation of the Affordable Care Act.

Serial busted open its namesake format, and I hope others run with it.
I just listened to the last episode of Serial, and… OK. I was entertained by it, though admittedly I zoned out during portions of certain episodes. All in all, it was a good show.  My lack of enthusiasm at the end is probably shared by a lot of people: It didn’t solve anything or arrive at any conclusions. It didn’t do anything. (Well, almost.) At the end, it’s just: OK, we looked really closely at this one case.  As frustrating ...
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Are you satisfied with Google+?

I don't have Android, and I haven't gotten this survey. I'm curious why it's out there, though. Google's obviously contemplating changes.

#GooglePlus   #Google   #Android  
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+Paul Balcerak, you nailed it on the "audience" perspective, that's exactly the main difference for me too, I feel Facebook is extremely playful, carteles, immature, G+ is auto curated and posts are much more relevant to my expectations.
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Just for me, for later. Disregard (or don't) :)
'Round and 'round we go — Circles are the key to it all We've already covered covered what Google+ is, but once you decide to take the plunge, sorting out your connections on the site can seem a bit daunting with the number of choices you have. It's not a one-and-done process like it is with twitter. Now, don't get me wrong, it's incredibly simple and quick. It's easier to build and...
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Paul Balcerak

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Here's a follow-up to one of my most-popular posts on the +Curator PR blog.
 
Why You Should Schedule Your To-Dos: The Eisenhower Matrix + Outlook, Part 2

Happy Friday! Here's some advice for staying productive throughout the week: http://www.curatorpr.com/blog/category/why-you-should-schedule-everything-the-eisenhower-matrix-outlook-part-2

#productivity   #gtd  
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For my latest +Curator PR post, I spilled all my productivity secrets.
 
Why You Should Schedule Your To-Dos: The Eisenhower Matrix + Outlook, Part 2

Happy Friday! Here's some advice for staying productive throughout the week: http://www.curatorpr.com/blog/category/why-you-should-schedule-everything-the-eisenhower-matrix-outlook-part-2

#productivity   #gtd  
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My latest post for +Curator PR:
 
4 Things Social Media Brand Managers Should Do Every Day

...and how to get it all done in less than an hour: http://www.curatorpr.com/blog/category/4-things-every-social-media-brand-manager-should-do-every-day

By +Paul Balcerak 
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Coming Soon to Google+: POLLS!

Sweet, I guess. It's a fun little feature if nothing else.
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This is just about perfect.
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Google Kills Authorship Reporting in Webmaster Tools

Well this kinda sucks.
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People
Have him in circles
14,970 people
Aaron Marbet's profile photo
Drew Selman's profile photo
Akiko Saito's profile photo
James Ledoux's profile photo
Armand Victor Claustro's profile photo
Ian Cumming's profile photo
Ademi Bezerra's profile photo
Michael Vogt's profile photo
Michał Gołuński's profile photo
Work
Occupation
Social Media Strategist
Skills
Social media management, data analysis, social strategy, community management, analytics, Excel, blogging, writing, copy editing
Employment
  • Curator PR
    Social Media Strategist, 2012 - present
  • Lost Remote
    Blogger, 2011 - 2012
  • KIRO 7 Eyewitness News
    Web Producer and Social Media Manager, 2010 - 2012
  • Sound Publishing
    Assistant Web Editor, 2008 - 2010
  • The Daily Record (Ellensburg, Wash.)
    Freelance/Intern, 2005 - 2007
  • Yakima Herald-Republic (intern)
    Intern, 2007 - 2007
  • Scout.com (intern)
    Intern, 2005 - 2005
  • Central Kitsap Reporter
    Reporter, 2007 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Seattle
Contact Information
Home
Email
Work
Email
Story
Tagline
Social media strategist, data analyst and blogger
Introduction
I'm the social media strategist at Curator PR. In my free time, I'm on Twitter, Facebook or my blog.
Education
  • Central Washington University
  • Eastside Catholic High School
Basic Information
Gender
Male
Other names
paulbalcerak
Links
Contributor to
Paul Balcerak's +1's are the things they like, agree with, or want to recommend.
HowStuffWorks "How Special Relativity Works"
science.howstuffworks.com

A fascinating article that helps you to understand the basics of special relativity! Learn how special relativity works with this HowStuffWo

Calling all Western Washington journalists!
lky.me

Have you joined SPJ yet? Know someone who should? http://lky.me/wxyz