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Patty Swisher
Worked at IKM Incorporated - Architects
Attended Point Park University
Lives in Pittsburgh, PA
203 followers|20,398 views
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Patty Swisher

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What do you think? Are these steps enough to allay fears? 
Fear is common. Learn about how to make change comfortable for your company and to embrace change by implementing these 5 steps.
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Patty Swisher

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Does anyone have an IFTTT recipe for G+? Not finding what I want, but just started sharing. Share with me via Twitter? @pmswish. Thanks!
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Ok, so I figured out that it doesn't work with G+ Profiles, only pages. and I have a profile.

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Use this URL to vote: http://ow.ly/FtEzj for the Adaptive Reuse of the Allegheny County Jail. Originally designed by HH Richardson. #architecture #historic
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Gee, its been weeks since I've checked in here. Have I missed anything? 
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Some G+ info to share. 
Do you want to try a Google Hangout On Air, but aren't sure where to start? This article shares how to create and host Hangouts On Air.
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didn't know YT saves the hangout, that's kinda cool. thanks
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I'm a Twitter-Chat fan. Don't always have time, but great to spend with like minded folks about topics of interest. 
Social Media Marketing Podcast 82, in this episode Pam Moore shares why businesses should host Twitter chats and the marketing benefits to running them.
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Patty Swisher

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'tis the season for predictions. #marketing #digital #social #2016
Here are 69 predictions about content, social and digital media marketing in 2016 with just 2 questions.
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Haven't been here in a long-while. What have I missed? ... oh, nothing? I thought so. Find me @pmswish on Twitter
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End of Google Authorship, as we discussed in class.
By now you’ve probably heard the news. Google has ended its Authorship program. For those of us who have been paying close attention to Google Authorship over the last year or so, this shouldn’t have come out nowhere. During Pubcon 2013, Google’s Distinguished Engineer Matt Cutts delivered a keynote speech where [...]
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Slideshare, talking a bit about this next week in class. B2B, yes.
 
Are you on slideshare?

So what do you think of slideshare?

Very much a B2B platform with a very targeted audience.

It's the hidden gem.

But if you just put up presentations there you'll get nowhere.

You'll have to engage, build relationships get involved.

What do you think?
If you’re not using SlideShare in your digital marketing tactical mix, you are missing out. As Todd Wheatland said in his session at #SMMW14, ‘whatever you’re selling, there’s a business case here...
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Inc.com
Want to ruin a presentation in seconds? Just drop in one of these sentences.
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People
Have her in circles
203 people
Thomas Jelneck's profile photo
Michelle Bucher's profile photo
Jayme Soulati's profile photo
Laura Jennings's profile photo
Richard Blocher's profile photo
Sean McGinnis's profile photo
Bess Marie's profile photo
Margaret Kelly's profile photo
Brian Vickery's profile photo
Collections Patty is following
Education
  • Point Park University
    Master of Arts, Journalism/Mass Communication, 2006 - 2009
  • Duquesne University
    Bachelor of Science, Business Administration - Marketing, 1985 - 1989
Basic Information
Gender
Female
Relationship
Married
Story
Tagline
Patty Swisher is a Marcomm pro interested in all things social media.
Introduction
Patty Swisher is a 15+ year veteran marketing communication professional in the A/E/C industry. She holds a Bachelor of Science in Business Administration from Duquesne University and a Master of Arts in Journalism/Mass Communication from Point Park University.  She is an SMPS Pittsburgh Past President, current member of the MBA Social Media Task Force (and presenter), and co-founder of Social Media Group Pittsburgh – an organization dedicated to sharing best practices in social media marketing. She can be found on Twitter @pmswish. 
Work
Occupation
Director of Marketing Communication
Employment
  • IKM Incorporated - Architects
    Director of Marketing Communication, 1997
  • MacLachlan Cornelius & Filoni
    Director of Marketing, 1996 - 1996
  • PCMI Medical, Inc.
    Director of Marketing, 1994 - 1996
  • Omega Reimbursement Concepts
    Director of Marketing, 1990 - 1994
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Currently
Pittsburgh, PA