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Patty Swisher
Works at IKM Incorporated - Architects
Attended Point Park University
Lives in Pittsburgh, PA
234 followers|21,701 views
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Patty Swisher

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Career Management - These five habits are the most helpful, descriptive, easy-to-learn, and effective for becoming a master of adding meaning to marketing noise—once you learn to put them into action.
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Updated my profile pic and my background image. What do you think? 
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What do you think? Are these steps enough to allay fears? 
Fear is common. Learn about how to make change comfortable for your company and to embrace change by implementing these 5 steps.
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Does anyone have an IFTTT recipe for G+? Not finding what I want, but just started sharing. Share with me via Twitter? @pmswish. Thanks!
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Ok, so I figured out that it doesn't work with G+ Profiles, only pages. and I have a profile.

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End of Google Authorship, as we discussed in class.
By now you’ve probably heard the news. Google has ended its Authorship program. For those of us who have been paying close attention to Google Authorship over the last year or so, this shouldn’t have come out nowhere. During Pubcon 2013, Google’s Distinguished Engineer Matt Cutts delivered a keynote speech where [...]
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Some G+ info to share. 
Do you want to try a Google Hangout On Air, but aren't sure where to start? This article shares how to create and host Hangouts On Air.
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didn't know YT saves the hangout, that's kinda cool. thanks
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Have her in circles
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Patty Swisher

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Some of these I have to look up every time. Always good to find the latest guide.
 
The Ultimate Guide to the Best Social Media Image Sizes

Did you know that…

-Visual content receives 94% more views than content without an image?
-Tweets with images get 150% more retweets than those without images?
-60% of consumers are more likely to interact with a company whose images appear in local searches?

That’s why +Rebekah Radice has put together this excellent cheat sheet on social media image sizes for the top eight social networks.

Click below to see the cheat sheet!
Ever wonder what the best social media image sizes are for each social network? Here's the ultimate cheat sheet for today's top networks.
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'tis the season for predictions. #marketing #digital #social #2016
Here are 69 predictions about content, social and digital media marketing in 2016 with just 2 questions.
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Haven't been here in a long-while. What have I missed? ... oh, nothing? I thought so. Find me @pmswish on Twitter
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Use this URL to vote: http://ow.ly/FtEzj for the Adaptive Reuse of the Allegheny County Jail. Originally designed by HH Richardson. #architecture #historic
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Gee, its been weeks since I've checked in here. Have I missed anything? 
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Slideshare, talking a bit about this next week in class. B2B, yes.
 
Are you on slideshare?

So what do you think of slideshare?

Very much a B2B platform with a very targeted audience.

It's the hidden gem.

But if you just put up presentations there you'll get nowhere.

You'll have to engage, build relationships get involved.

What do you think?
If you’re not using SlideShare in your digital marketing tactical mix, you are missing out. As Todd Wheatland said in his session at #SMMW14, ‘whatever you’re selling, there’s a business case here...
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Have her in circles
234 people
Laura Click's profile photo
Deborah Dobson's profile photo
Michael Girvan's profile photo
Winnston Stephens's profile photo
Heather Weaver's profile photo
Hsin Chen's profile photo
Patty Swisher's profile photo
Chris Albert's profile photo
Annie Shelton's profile photo
Collections Patty is following
Education
  • Point Park University
    Master of Arts, Journalism/Mass Communication, 2006 - 2009
  • Duquesne University
    Bachelor of Science, Business Administration - Marketing, 1985 - 1989
Basic Information
Gender
Female
Relationship
Married
Story
Tagline
Patty Swisher is a Marketing Communications pro interested in all things social media.
Introduction
Patty Swisher is a 15+ year veteran marketing communication professional in the A/E/C industry. She holds a Bachelor of Science in Business Administration from Duquesne University and a Master of Arts in Journalism/Mass Communication from Point Park University.  She is an SMPS Pittsburgh Past President, current member of the MBA Social Media Task Force (and presenter), and co-founder of Social Media Group Pittsburgh – an organization dedicated to sharing best practices in social media marketing. She can be found on Twitter @pmswish. 
Work
Occupation
VP of Corporate Communication
Employment
  • IKM Incorporated - Architects
    Vice President of Corporate Communication, 2014 - present
  • MacLachlan Cornelius & Filoni
    Director of Marketing, 1996 - 1996
  • PCMI Medical, Inc.
    Director of Marketing, 1994 - 1996
  • Omega Reimbursement Concepts
    Director of Marketing, 1990 - 1994
  • IKM Incorporated - Architects
    Director of Marketing Communication, 1997 - 2014
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Pittsburgh, PA