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Patty Swisher
Worked at IKM Incorporated - Architects
Attended Point Park University
Lives in Pittsburgh, PA
137 followers|16,870 views
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Patty Swisher

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Haven't been here in a long-while. What have I missed? ... oh, nothing? I thought so. Find me @pmswish on Twitter
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Patty Swisher

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Use this URL to vote: http://ow.ly/FtEzj for the Adaptive Reuse of the Allegheny County Jail. Originally designed by HH Richardson. #architecture #historic
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Gee, its been weeks since I've checked in here. Have I missed anything? 
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Slideshare, talking a bit about this next week in class. B2B, yes.
 
Are you on slideshare?

So what do you think of slideshare?

Very much a B2B platform with a very targeted audience.

It's the hidden gem.

But if you just put up presentations there you'll get nowhere.

You'll have to engage, build relationships get involved.

What do you think?
If you’re not using SlideShare in your digital marketing tactical mix, you are missing out. As Todd Wheatland said in his session at #SMMW14, ‘whatever you’re selling, there’s a business case here...
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Inc.com
Want to ruin a presentation in seconds? Just drop in one of these sentences.
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Do you use Instagram for business?
 
50 Creative Ways to Use Instagram for Business

Is your business reaping the benefits from marketing on Instagram?

+Jenn Herman has put together 50 tips to help you turn your Instagram profile into an online destination!

Jenn's Top 10:

1. Complete your bio with relevant information
2. Make your username related to your business
3. Avoid odd spellings of your name in your username (Instagram search is not as friendly as other sites)
4. Include your full business name (or your real name) in your bio
5. Include your website in the bio – this is the only place where you can include a hyperlink
6. Upload a profile pic, ideally the same one you use on other platforms
7. Make sure your posts are PUBLIC – uncheck “Posts are Private” on the Edit Profile page
8. Do NOT connect your Instagram to Facebook or Twitter. Give people a reason to follow you here
9. Ensure you receive notifications for likes, comments, and contacts
10. Learn the Instagram lingo

Read it here: http://jennstrends.com/50-instagram-rules-for-businesses/

Pin it to read later: http://www.pinterest.com/pin/159526011774921874/

#socialmedia   #socialmediamarketing   #instagram  
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Patty Swisher

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End of Google Authorship, as we discussed in class.
By now you’ve probably heard the news. Google has ended its Authorship program. For those of us who have been paying close attention to Google Authorship over the last year or so, this shouldn’t have come out nowhere. During Pubcon 2013, Google’s Distinguished Engineer Matt Cutts delivered a keynote speech where [...]
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Some G+ info to share. 
Do you want to try a Google Hangout On Air, but aren't sure where to start? This article shares how to create and host Hangouts On Air.
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didn't know YT saves the hangout, that's kinda cool. thanks
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I'm a Twitter-Chat fan. Don't always have time, but great to spend with like minded folks about topics of interest. 
Social Media Marketing Podcast 82, in this episode Pam Moore shares why businesses should host Twitter chats and the marketing benefits to running them.
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Interesting perspective. thought provoking read.  
After LinkedIn changed its content curation algorithm, many users were in uproar. Now Klout has stepped in the ring to take over where LinkedIn is lacking.
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Have her in circles
137 people
Travis Johnson's profile photo
Maria Evans's profile photo
Elizabeth Bacheson's profile photo
Deborah Dobson's profile photo
Pittsburgh Business Times's profile photo
Marketing Wallah's profile photo
Rosemary O'Neill's profile photo
Jordan Gray's profile photo
Michelle Bucher's profile photo
Work
Occupation
Director of Marketing Communication
Employment
  • IKM Incorporated - Architects
    Director of Marketing Communication, 1997
  • MacLachlan Cornelius & Filoni
    Director of Marketing, 1996 - 1996
  • PCMI Medical, Inc.
    Director of Marketing, 1994 - 1996
  • Omega Reimbursement Concepts
    Director of Marketing, 1990 - 1994
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Pittsburgh, PA
Story
Tagline
Patty Swisher is a Marcomm pro interested in all things social media.
Introduction
Patty Swisher is a 15+ year veteran marketing communication professional in the A/E/C industry. She holds a Bachelor of Science in Business Administration from Duquesne University and a Master of Arts in Journalism/Mass Communication from Point Park University.  She is an SMPS Pittsburgh Past President, current member of the MBA Social Media Task Force (and presenter), and co-founder of Social Media Group Pittsburgh – an organization dedicated to sharing best practices in social media marketing. She can be found on Twitter @pmswish. 
Education
  • Point Park University
    Master of Arts, Journalism/Mass Communication, 2006 - 2009
  • Duquesne University
    Bachelor of Science, Business Administration - Marketing, 1985 - 1989
Basic Information
Gender
Female
Relationship
Married