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Patti Girardi
Works at Compass Group North America Foodservice
Attended Harvard Business School
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First-ever voice over recording session!
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Great fun leading the "Marketing to Generation Z" session at this year's INTEGRATE conference.
Millennials aren’t kids anymore. There’s a new generation capturing marketers’ attention, as Patti Girardi explained during Friday’s INTEGRATE breakout session titled “Marketing to Generation Z.” &...
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I'll never forget learning how to make these in Italy...
Watch Portland, Oregon chef Jenn Louis make dunderi, ricotta dumplings from the Amalfi Coast.
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This is cute. :)
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Check out the Earth Month edition of Chartwells Magazine!

http://hosted-p0.vresp.com/1347445/984a338df7/ARCHIVE
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Patti Girardi

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Enjoyed speaking on the Society for Hospitality and Foodservice Management's "Understanding and Reinventing for the Next Generation" panel at the Kennedy Center today!
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Clever!
F&W Test Kitchen whiz Justin Chapple demos a genius trick for removing cherry pits with chopsticks.
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Proud to present on the "Marketing to Millennials (and Beyond)" panel at Incite Summit West with Brigitte Brady-Harris from Williams-Sonoma and Mary Gilbert from eBay.
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Can never get enough tips on public speaking!
Want to become a better speaker? Take a "what's in it for the audience" approach, keep it short, and be dynamic. Learn how.
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Beautiful day for a photo shoot.
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Advising students at Johnson & Wales Miami!
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People
Have her in circles
24 people
Tony Girardi's profile photo
Michael Girardi's profile photo
Shoppriceus America's profile photo
Eyüp DEMİR's profile photo
Keith A. Quesenberry's profile photo
Luca Viola's profile photo
Jeff Kapner's profile photo
Manuel Daniel Kuluema DJOLOVE's profile photo
Diana “Dian” Febrianty's profile photo
Work
Occupation
Marketing Executive
Skills
Advertising, B-to-B Marketing, Branding, Business Development, Communications, Competitive Strategy, Consumer Marketing, Digital Marketing, Direct Marketing, E-Commerce, Market Research, Negotiation, Product Development, Public Relations, Retail, Sales, Social Media and Team Building. Award-winning marketer in the food & beverage and cable television industries.
Employment
  • Compass Group North America Foodservice
    Vice President, Marketing, 2010 - present
    Lead the development and implementation of marketing strategies and programs for Chartwells Higher Education Dining Services, a division of Compass Group serving 220+ college and university accounts. Expanded culinary offerings by deploying popular national quick service restaurant brands on college campuses, including Au Bon Pain, Burger King, Jamba Juice, Starbucks and Subway. Drove retail foodservice traffic by 50% and check average by 29% with the introduction of retail optimization marketing and merchandising training. Grew Web site revenues by 49%, page views by 333% and unique visitors by 397% via social media, mobile applications, content enhancements and expanded functionality. Raised guest service scores 8% by implementing the YouFirst guest service platform. Garnered incremental media exposure by launching Chartwells’ digital magazine, with above-average open rates of 37% and click rates of 56%. Provided Chief Executive Officer with multi-media content for board meetings and officer presentations.
  • West Virginia University
    Faculty Member, 2008 - 2014
    Instruct and mentor graduate students as an adjunct faculty member for the country’s first online master’s degree program in Integrated Marketing Communications. Selected to develop brand equity management and sports marketing course curricula.
  • Fox Cable Networks Inc
    Vice President, Sales and Marketing, 2004 - 2007
    Oversaw affiliate sales and marketing for 17 cable television networks, including Fox Sports en Espanol, Fox Soccer Channel, Fox College Sports, FX and National Geographic Channel. Retained $271 million in annual revenue by negotiating 100% of regional contract renewals for the Fox Sports Net West, Prime Ticket, Northwest and Arizona regional sports networks. Delivered $27 million in new revenue through the negotiation and sale of Major League Baseball and Basketball game packages to cable distributors. Advanced client relationships through co-branded marketing, including cable acquisition direct mail campaigns with response rates as high as 4.5% and direct sales events with results as high as 775% over business-as-usual.
  • Cox Communications
    Vice President, Marketing, 2004 - 2004
    Served as interim Marketing Vice President for Cox’s 267,000-sub New Orleans operation. Fueled operating cash flow and customer growth for all product lines through the management of a team of acquisition, retention and product development professionals.
  • Cox Communications
    Director, Web Marketing & E-Commerce, 2001 - 2004
    Led Web strategy and development teams to create and execute strategies that transformed Cox.com into the company's fastest-growing sales and retention channel. Grew site visits to surpass call center calls by 30%. Improved direct mail response rates while dramatically reducing expenses through innovative electronic campaigns, including cable acquisition email campaigns to high speed Internet-only customers (4.4% response) and Web-only high speed Internet campaigns (as high as 10.3% response). Bolstered customer referral results by launching the “Share the Happiness” viral marketing program with monthly response rates as high as 41%. Strengthened customer retention by introducing online sign-up for Cox’s EasyPay recurring payment and retention program, responsible for 80% of the company’s total monthly EasyPay connects.
  • Cox Communications
    Brand Manager, 1995 - 2001
    Formulated branding, product, promotion, pricing and placement strategies for each of the Premium Channel, Pay-Per-View, Cox Long Distance by Frontier and Cox affinity credit card product lines. Achieved response rates as high as 150% through targeted mail campaigns and direct sales strategies. Assisted Chief Executive Officer and Chief Operating Officer with special projects.
Basic Information
Gender
Female
Story
Tagline
"Building High-Performance Teams that Deliver High-Performance Brands."
Introduction
Greetings! I am a seasoned marketing leader and strategist with over twenty years of sales, marketing, e-commerce and business development experience. The high-performing teams I've developed boast a track record of achieving unprecedented response rates and exceeding aggressive revenue targets. They've built brand equity, expanded market share and driven shareholder value for Fortune 500 companies.
Bragging rights
Authored "Classic Knitwear and Guardian: A Perfect Fit?" for Harvard Business Publishing
Education
  • Harvard Business School
    MBA, General Management, 1993 - 1995
  • Trinity College
    Economica, 1985 - 1989