Ten years is a very long time on the Internet. If your website was designed in 2005, it will look extremely outdated. The Internet is full of good looking pages. If your website cannot compete with them, people will go elsewhere.
Your web pages must be easy to read. Use a modern design, big headlines and an easy to skim page structure.
2. Your website is bloated
If you have twenty different pages on your website that basically contain the same content, it is difficult to choose the right page for the link.
Make sure that your website has a clear focus and that it's easy to find the right pages on your site. Having multiple pages with slightly changed content will only trigger Google's Panda algorithm.
3. Your website contains broken links and images
If the homepage of your website contains a big broken image then people will think that your website isn't updated anymore. Nobody wants to link to dying pages.
4. Your website is sloooooooooow
People are impatient. If it takes too long until your website is rendered in the web browser, most people will go to another page. In addition, page speed is a ranking signal for Google. Make sure that all pages of your website load quickly.
5. Your website content is outdated
Do you have a blog on your website? Is the last blog post several months old? Better remove the blog from your website. If you cannot maintain a blog, it can do more harm than good. People don't want to link to abandoned websites.
6. Your website has way too many ads
A website that contains too many ads does not look like a professional site. People do not want to link to ads. They want to link to websites with content.
7. The content of your website is unoriginal
If your website only contains content that can be found elsewhere, it's not likely that many people will link to your site. For example, there are more than 382,000 results for the search term "how to train a dog".
How to get your website listed on Google's local country variations: http://www.facebook.com/cybergenicwcd
1. The 301 redirects on your website are broken
Most websites use 301 redirects after a website redesign. If done correctly, these redirects can help you to keep your rankings on Google.
If done wrong, 301 redirects cause a lot of ranking problems. Even if your 301 rankings worked in the past, they might have stopped working in the meantime.
Code changes on your website, new website plugins or broken databases can be the reason for 301 redirects that lead to non-existing pages.
*Broken links can destroy years of natural link building. You should make sure that all links on your website are intact!
2. The rel=canonical attributes on your web pages cause problems
The rel=canonical attribute can help you to avoid duplicate content problems. Unfortunately, it can also lead to major problems.
For example, some websites add a rel=canonical attribute that points to the index page to all web pages. Other sites use a rel=canonical attribute that points to pages that use the 'noindex' attribute.
In both cases, the web pages won't be indexed by Google. Only use rel=canonical with duplicated pages and do not use this tag instead of 301 redirects.
"Some smartphone-optimized websites are misconfigured in that they don't show searchers the information they were seeking. For example, smartphone users are shown an error page or get redirected to an irrelevant page, but desktop users are shown the content they wanted.
Some of these problems, detected by Googlebot as crawl errors, significantly hurt your website's user experience and are the basis of some of our recently-announced ranking changes for smartphone search results."
Google recently announced that the PageRank toolbar won't be updated anymore. Does this mean that Google won't use PageRank as a ranking factor anymore? A Google patent that was granted in September indicates that Google might use some kind of PageRank 2.0 to rank pages.
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