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Patrick Herbert
Attended James Cook University
Lived in Sao Paulo, SP Brazil
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Patrick Herbert

Discussion  - 
 
Audits Audits Audits!

I am overhauling my AdWords Audit Process and the Documentation and I was wondering if any generous souls our there mind sharing a few ideas or learnings that they have had along the way?

I aim to make it as thorough but as quick and automated (think scripts) as possible.

I'm also 14 pages into the documentation that I will use for some audits that include explanations, recommendations & definitions.

I'd love to hear your opinions on what to Audit, how to audit and how to report on it :)
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Patrick Herbert

Discussion  - 
 
Audits Audits Audits!

I am overhauling my AdWords Audit Process and the Documentation and I was wondering if any generous souls our there mind sharing a few ideas or learnings that they have had along the way?

I aim to make it as thorough but as quick and automated (think scripts) as possible.

I'm also 14 pages into the documentation that I will use for some audits that include explanations, recommendations & definitions.

I'd love to hear your opinions on what to Audit, how to audit and how to report on it :)
1
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Patrick Herbert

Google AdWords  - 
 
Hey AdWords Experts - I'm looking for some script Gurus that can help me to develop a script (or share one) that can;

1. Look at the performance of a campaign historically for a set period (say 3 months)
2. Find which days/times have never lead to a conversion (ie Fridays) and then actively pause a campaign on those days.
3.Then unpause a campaign the following day (ie Saturday) and,
4.Reallocate the previous days worth of budget to that day.
5.Reset and reassess each day to make sure monthly budget is solid and doesn't overspend

CC +Benjamin Rogers 
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Hi Guys, 

Could anyone tell me if there is a way to associate a specific AdWords account with a specific view in analytics?

Problem: 
Client has 1 website, 5 locations, and 5 AdWords accounts but only 1 analytics account.
Client has been segmenting locations at the View level in analytics. 

I need each location at the view level to only see the data from their respective AdWords account and not the others. Despite the fact that at the property level all accounts are linked. 

Any insight here would be much appreciated! 
Many thank :)
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Ipe Varghese's profile photoPatrick Herbert's profile photo
2 comments
 
Thanks +Ipe Varghese  thats a little more intensive then I was hoping. It'd mean nay changes to Adgroups etc would have to be excluded all over again. Its a doozie of a problem. :/
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Patrick Herbert

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Thinking of moving your website from HTTP to HTTPS (and who isn't? :-)) There are a bunch of great tips in https://www.webmasterworld.com/google/4783204.htm
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Patrick Herbert

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Exposing the sins of Click Baiters. Can you guess which story is real? http://bit.ly/1kqCHKi #seo   #clickbait  
Because pageview journalism sucks.
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Patrick Herbert

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My favourite SEO technique? Bolding keywords everywhere on page! Google loves the bolding :P #seo   #google  
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ASHISH JaIN's profile photo
 
I am SEO freelancer,Any seo requirement ??
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Patrick Herbert

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Us Navy has rail guns scary and cool all at the same time!  http://on.mash.to/1kIHmpg
The Navy's latest innovation comes in the form of a 23-pound projectile that can fly at seven times the speed of sound.
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Patrick Herbert

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This is pretty cool! 
Identifying words that statistically lead to a gender bias and suggesting alternatives.
https://textio.com
Optimize your job ads and candidate emails in seconds using our remarkably easy-to-use platform. Hire better candidates 20% faster using the power of artificial intelligence. Textio is the platform for intelligent text.
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Patrick Herbert's profile photo
 
+Yvonne Lee  might make some good content? Would love to come back for a guest blog ;)
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Does anyone have a solid guide on attribution models they could share? I'm trying to find something that clearly explains using Model Attribution Tool and what insights can be gained from this. Cheers!

EDIT: NVM Found it! By checking some of the awesome stuff you guys share here I've got what I feel is a good grasp of this now.

For those that have the same Q in the future read the following in order then expand:
1. http://www.kaushik.net/avinash/multi-channel-attribution-definitions-models/ 2. http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/
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Hello everyone! 

I am trying to find a reliable guide on how to download ALL historical data from an Analytics account and then upload that to a new account.

Has anyone done this or know of a good guide? 

Cheers
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Simo Ahava's profile photoPatrick Herbert's profile photoStéphane Hamel's profile photo
9 comments
 
Hmm... I'm afraid you won't be able to do that at all. Actually, sometimes it is also an opportunity to "start fresh" - audit the tags, check the configs, and start with a new set of web properties.

That being said - an agency locking down a client is a real shame. Clients should always own their data - no excuses.
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Patrick Herbert

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Google Prayer;
Our Google, who art in cyberspace,
Hallowed be thy domain.
Thy search to come,
Thy results be done,
On 127.0.0.1 as it is in the Googleplex.
Give us this day our daily searches,
And forgive us our spam,
As we forgive those who spam against us.
And lead us not into temptation,
But deliver us from Microsoft.
For thine is the search engine,
And the power,
And the glory,
Forever and ever.
Amen.
#Google   #SEO  
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Have him in circles
48 people
Tracy Wilson's profile photo
Sono Brisbane's profile photo
Laura Ribeiro's profile photo
Lumina's profile photo
Merdes Law Office's profile photo
Bec Mason's profile photo
Javier Temponi's profile photo
Ben Cotterill's profile photo
pamela pascon's profile photo
Work
Occupation
SEO Specialist
Skills
SEO, Social media marketing, Business Strategy, Teaching, Sales
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Sao Paulo, SP Brazil - Townsville, QLD Australia - Darwin, NT Australia - Katherine, NT Australia - Orlando, FL USA - Sneads Ferry, NC, USA - Brisbane, QLD, Australia - Gladstone, QLD, Australia - Rockhamtpon, QLD, Australia - Moura, QLD, Australia
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Global Nomad, digital resident.
Collections Patrick is following
Education
  • James Cook University
    Economics, 2009 - 2013
    Business economics degree, courses focused on Economics on a macro and micro scale including public policy and econometrics courses. Elective subjects were taken from a wide range of marketing and general business fields ie Interactive marketing, Marketing Communications, Entrepreneurship and Leadership and Strategic Thinking.
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Male
Patrick Herbert's +1's are the things they like, agree with, or want to recommend.
Awesome list of 70 Google Now voice commands
trendblog.net

Most Android users are probably familiar with Google’s smart personal assistant Google Now. At least since the Android 4.4 KitKatnew command

– Windows Tips & How-tos
www.wintips.org

How to Backup & Restore Firefox Bookmarks. Everyday we find a lot of useful sites on the web and we bookmark some or all of them. These favo

Why Content is the Beating Heart of Search - Search Engine Journal
www.searchenginejournal.com

Where would the world be without content? Every day we read the news and scan through our social feeds to see what everyone around us is tal

BeeLine Reader :: Read Faster on Mobile Devices and Computers
www.beelinereader.com

BeeLine reader adds a color gradient to text to help you read faster and more accurately.

Good food and a really interesting selection. 3 of us are for around 80 bucks and everyone was full.
Public - 4 months ago
reviewed 4 months ago
Come if you have a curious nature. there's things to do and see but it's not a theme park as much as an interactive museum. The staff are great and the haglund ride and snow storm sim are a bit of fun. I did she see the penguins show but even without it was worth the money. I wouldn't like to stay longer but had a tight schedule.
Public - a year ago
reviewed a year ago
Set in Winn Lane just off of two busy streets this gem is still very personal and authentic. The food, the coffee, the atmosphere and especially the people all make up the fantastic experience of coming here. Despite the bustling streets either side of this little lane-way you barely hear the traffic or notice the world you've just walked in from. Like the Diagon Alley of Brisbane with less witches and wizards but just the same amount of magic. If you do pop in you must try the chocolate and peanut butter slice with your coffee. It'll rock your world.
• • •
Public - 2 years ago
reviewed 2 years ago
4 reviews
Map
Map
Map
Piano lessons here have really been helpful! Starting as a complete novice 2 months ago I can feel myself improving every week. At the end of every piano lesson I usually find myself wishing that they went longer. Learning, although tricky at times is always enjoyable. They've definitely kept to their promise of maximum results in the short amount of time! I recommend them highly!
Public - 2 years ago
reviewed 2 years ago