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Patrick Herbert
50 followers -
Global Nomad, digital resident.
Global Nomad, digital resident.

50 followers
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Audits Audits Audits!

I am overhauling my AdWords Audit Process and the Documentation and I was wondering if any generous souls our there mind sharing a few ideas or learnings that they have had along the way?

I aim to make it as thorough but as quick and automated (think scripts) as possible.

I'm also 14 pages into the documentation that I will use for some audits that include explanations, recommendations & definitions.

I'd love to hear your opinions on what to Audit, how to audit and how to report on it :)

Audits Audits Audits!

I am overhauling my AdWords Audit Process and the Documentation and I was wondering if any generous souls our there mind sharing a few ideas or learnings that they have had along the way?

I aim to make it as thorough but as quick and automated (think scripts) as possible.

I'm also 14 pages into the documentation that I will use for some audits that include explanations, recommendations & definitions.

I'd love to hear your opinions on what to Audit, how to audit and how to report on it :)

Hey AdWords Experts - I'm looking for some script Gurus that can help me to develop a script (or share one) that can;

1. Look at the performance of a campaign historically for a set period (say 3 months)
2. Find which days/times have never lead to a conversion (ie Fridays) and then actively pause a campaign on those days.
3.Then unpause a campaign the following day (ie Saturday) and,
4.Reallocate the previous days worth of budget to that day.
5.Reset and reassess each day to make sure monthly budget is solid and doesn't overspend

CC +Benjamin Rogers 

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This is pretty cool! 
Identifying words that statistically lead to a gender bias and suggesting alternatives.
https://textio.com

Hi Guys, 

Could anyone tell me if there is a way to associate a specific AdWords account with a specific view in analytics?

Problem: 
Client has 1 website, 5 locations, and 5 AdWords accounts but only 1 analytics account.
Client has been segmenting locations at the View level in analytics. 

I need each location at the view level to only see the data from their respective AdWords account and not the others. Despite the fact that at the property level all accounts are linked. 

Any insight here would be much appreciated! 
Many thank :)

Does anyone have a solid guide on attribution models they could share? I'm trying to find something that clearly explains using Model Attribution Tool and what insights can be gained from this. Cheers!

EDIT: NVM Found it! By checking some of the awesome stuff you guys share here I've got what I feel is a good grasp of this now.

For those that have the same Q in the future read the following in order then expand:
1. http://www.kaushik.net/avinash/multi-channel-attribution-definitions-models/ 2. http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/

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Thinking of moving your website from HTTP to HTTPS (and who isn't? :-)) There are a bunch of great tips in https://www.webmasterworld.com/google/4783204.htm

Hello everyone! 

I am trying to find a reliable guide on how to download ALL historical data from an Analytics account and then upload that to a new account.

Has anyone done this or know of a good guide? 

Cheers

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Exposing the sins of Click Baiters. Can you guess which story is real? http://bit.ly/1kqCHKi #seo   #clickbait  

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Google Prayer;
Our Google, who art in cyberspace,
Hallowed be thy domain.
Thy search to come,
Thy results be done,
On 127.0.0.1 as it is in the Googleplex.
Give us this day our daily searches,
And forgive us our spam,
As we forgive those who spam against us.
And lead us not into temptation,
But deliver us from Microsoft.
For thine is the search engine,
And the power,
And the glory,
Forever and ever.
Amen.
#Google   #SEO  
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