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Patrick Hathaway
Works at URL Profiler
Attended Newcastle University
Lived in Sheffield
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Patrick Hathaway

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Twitter: Removing Share Counts to Increase Share Price?

The new post I just published digs into the accuracy of the share count metric and explains the motivation behind Twitter's change.
Twitter are removing share counts from their buttons and tools, claiming it is an inaccurate metric. But the real reason has more to do with their share price...
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Patrick Hathaway

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Hi +John Mueller 
Just letting you know we've integrated the API into our tool +URL Profiler, you can read about it here - http://urlprofiler.com/blog/update-1-55/

This allows users to pull back page level keyword & ranking data for any list of URLs they upload.

We've been trying to request permission to increase our request limit (which we will hit very soon), but the form in the Developer Console is broken!

Anything you could do to help, or put us in touch with someone on the API team who could help?

Also very keen to hear what you think about our integration.

Cheers,
Patrick
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+John Mueller Awesome - it does indeed, thank you very much for jumping on it :)
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Patrick Hathaway

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Honored to have been a guest on +David Bain 's radio show talking #SEO  and #Ecommerce  

P.s. - it's a #video  interview, and I look real dumb on camera :)
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Patrick Hathaway

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No Mobile-friendly Tag? Here's Why
My latest post takes a 25,000 page look at what triggers the mobile-friendly tag in the SERPs.

And more importantly - what causes it to not show.
We bulk tested 25,000 different URLs on Google's mobile-friendly test, and identified all the things that can go wrong when it comes to mobile-friendliness.
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+Kristin Drysdale Thanks very much!!
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Patrick Hathaway

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Whoa.
 
In case you were wondering about the value of EQ and IQ, here are some numbers that illuminate reality.....

If you are a parent, like I'm lucky to be, this is also food for thought when it comes to balancing school grades at the cost of other things....

  #life   #success  
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This is so true. You can spend a lifetime learning and get nowhere!
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Patrick Hathaway

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Combining Google Analytics and Ranking Data for SEO Audits
New guest post from me on how to combine a couple of #SEO   #tools  to bring together rankings and Analytics data.
How to pull Google Analytics data alongside rankings, link metrics and social counts, for multifaceted SEO auditing.
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Patrick Hathaway

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Did anybody miss our integration with the new Google Search Analytics API? Keyword data is back baby.
 
It looks like the first batch of tools that use the Search Analytics API is coming - here's "URL Profiler" with its integration. 

I've been using the API to pull out query trends to our forums, which is a fun exercise, and wouldn't have been possible through Search Console directly because of how our forums' URLs are structured (40 "sites" per product/language forum that need to be combined). 

Who's next? What else could or would you use the API for? 

https://developers.google.com/webmaster-tools/v3/how-tos/search_analytics
The data you can pull together in URL Profiler is almost everything you could ever need to make decisions on content – link metrics, social shares, visitor counts, indexation, duplicate content, mobile-friendly, readability scores, even PageRank! (for those that still insist on using it…) But there has always been one thing missing – ranking data. …
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Patrick Hathaway

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Keyword Data from Search Analytics API

We've updated +URL Profiler to now include a Search Analytics integration, allowing you to pull keyword and ranking data at the URL level, direct from the Search Console.
The data you can pull together in URL Profiler is almost everything you could ever need to make decisions on content – link metrics, social shares, visitor counts, indexation, duplicate content, mobile-friendly, readability scores, even PageRank! (for those that still insist on using it…) But there has always been one thing missing – ranking data. …
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When Disavowing Links At The Domain Level, Don’t Let Your Machete Turn Into A Guillotine

Great post about a very important issue by +Glenn Gabe over on Search Engine Land. Have you checked your disavow lists to make sure you haven't accidentally disavowed a load of powerful links?
We SEOs can sometimes get a bit overzealous when disavowing links. Columnist Glenn Gabe outlines his process for carefully reviewing your disavow file to ensure that strong domains haven't been added in error.
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Patrick Hathaway

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Bulk Check Thousands of URLs For Mobile Friendly-ness
Latest URL Profiler update is a cracker (and much requested). Import any list of URLs, and check to see if they pass Google's Mobile-Friendly test.

Can also check Mobile & Desktop PageSpeed at the same time.

http://urlprofiler.com/blog/mobile-friendly-update/
With Google's new mobile friendly algorithm just around the corner, our latest update allows you to bulk check if ALL your URLs are "mobile friendly".
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Patrick Hathaway

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Nicely said!
 
Rewriting the web, page by page

As a semantic copywriter, you get the privilege of rewriting clients' content that ::cough:: 'doesn't need much changing.' 

First port of call should always be NLP - how easy is the content to read? For me, #HemingwayApp  is the tool of choice.

The other data extraction tests:
• taxonomies, relations, lemmatization, keyword prominence
◘ (+AlchemyAPI),
• subsequent social tagging and RDFa
◘ ( #OpenCalais )
• and sentiment analyses
◘ (+Textalytics)
are worth Jack if your meaning is hidden beneath rambling sentences.

One word can change the whole meaning of an article in the eyes of a search indexer. Yep, just one word (usually a targeted sentiment or unnecessary adverb) and its placement can totally flip the whole concept.

So when you paste in the original content you have to rewrite and it looks like this - wow. you've got your work cut out.

35 sentences, 2 hard to read, 12 'very hard' to read.

Of the remaining 21 sentences, 4 are part of a bullet list, 9 are headers/sub-headings.

Google and Bing both reported this month having trouble trying to extract data from human-source web pages (KG); it's easy to see why.

The long hard road to rewriting the web starts here 

Not sure where it leads? Get a guide.

The possibility of not ranking for key terms awaits for those who meander from the path, if those terms are obscured by superfluous forna or buried in the undergrowth. Be clear; be crystal clear!
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Thank +Jason Darrell you too!
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Patrick Hathaway

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So You Think All Your Pages Are Indexed By Google? Think Again
We found a major issue with how some pages are getting indexed, and how they respond under the info: command which has long been held up as 'the way to check URL indexation.'
Trying to check Google index status of thousands of pages? Chances are you're doing it wrong. Check out how URL Profiler gives you much deeper insight.
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Work
Employment
  • URL Profiler
    Director, 2014 - present
  • Hit Reach
    Senior SEO Consultant, 2013 - 2014
  • Ideasbynet.com
    Marketing Manager, 2006 - 2013
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Previously
Sheffield - Newcastle Upon Tyne - Manchester - Leicester
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Director, Marketer & Editor-in-chief at URL Profiler
Introduction
Digital marketer, blogger, maths graduate, poker lover. Love football and cricket, learning to love golf. Find me on Twitter @HathawayP.
Education
  • Newcastle University
    MMath, 2002 - 2006
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November 4
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