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Patrick Hathaway
Works at Hit Reach
Attended Newcastle University
Lived in Sheffield
1,142 followers|38,544 views
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Patrick Hathaway

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If I Did SEO For Stripe

New post from our young gun in the office, not bad for his first ever blog post:

http://www.hitreach.co.uk/blog/if-i-did-seo-for-stripe-com/
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Patrick Hathaway

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Who would do such a thing?
 
The Robots File...Again


Some sites just have slow crawl rates.


http://www.hitreach.co.uk/digital-rockstars/the-robots-file-again/
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Check out this free SEO tool we developed. Perfect for an initial site analysis to check for signs of a penalty.
 
Website Penalty Indicator Tool

We've just built a new FREE tool that helps identify if a site has been hit by Panda or Penguin, before you have access to Google Analytics.
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Patrick Hathaway

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BrightonSEO Tickets on Sale Soon
BrightonSEO is back, 23-25 April, and will be my first speaking gig of the year ever.

FREE tickets go on "sale" in 15 minutes! Get one here: http://www.eventbrite.co.uk/e/brightonseo-april-2014-tickets-10113932043
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Oh dear sorry to hear that Paul. I can get you one if you want me to?
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What Is The Google Adsense Certified Partner Program?

I interviewed +Mat Bennett from +OKO Digital to find out, as OKO are the only UK partners in the programme - which only launched in November.

Please check out the video: http://www.hitreach.co.uk/blog/optimise-this-mat-bennett/
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Vimeo must have had a late millennium bug
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Affiliate Sites: 5-15 hours a month & 90% margins

According to this article - http://feinternational.com/blog/6-reasons-buy-online-versus-offline-business/

Looks like I'm in the wrong game.
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Looking at the AdSense numbers, I suspect that those putting in 5 hours a month are mostly making a 80-90% margin on very little.

As you know, those top three models are all about traffic numbers and that takes time/effort.    I'm not saying that it can't be done, but it is most often done by benefiting from an earlier investment in time.
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Patrick Hathaway

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1 Big Content Piece Vs Lots of Little Content Pieces - Which Is Better?

Big content can be a great driver of links, traffic and brand awareness  - but are they better than consistently producing (smaller) content pieces that you publish very regularly?

I compared 2 different campaigns we tried last year - http://www.hitreach.co.uk/blog/big-content/
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Patrick Hathaway

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When Will We Get Our Number 1s Back?

New post by me on +The Meld on attitudes to towards rankings and how entitled people feel about them.
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Ranking number 1 on Google? Yeah good luck with that

http://www.hitreach.co.uk/digital-rockstars/merry-christmas-2013/

Our Digital Rockstars Christmas special shows what it's like to be no.1...
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Patrick Hathaway

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Semantic SEO Talk
Earlier this month myself and +Aaron Bradley arranged a semantic SEO discussion event, including the likes of +AJ Kohn +Barbara Starr +Grant Simmons +Jarno van Driel +David Deering and +Jeff Preston 

I just did a write-up of the event, including all the main arguments and discussion points: http://www.hitreach.co.uk/blog/semantic-seo-talk/

Please check it out and add your 2 cents!
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Thanks for the opportunity to contribute to a great mix of smart folks!
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Have him in circles
1,142 people
Kelly Brunton's profile photo
Chris Everett's profile photo
Sarah Bradley's profile photo
John Waghorn's profile photo
Work
Occupation
Digital Marketer
Employment
  • Hit Reach
    Senior SEO Consultant, 2013 - present
  • Ideasbynet.com
    Marketing Manager, 2006 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Sheffield - Newcastle Upon Tyne - Manchester - Leicester
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Tagline
Senior SEO Consultant at Hit Reach
Introduction
Digital marketer, blogger, maths graduate, poker lover. Love football and cricket, learning to love golf. Find me on Twitter @HathawayP.
Education
  • Newcastle University
    MMath, 2002 - 2006
Basic Information
Gender
Male
Birthday
November 4
An excellent company to deal with - professionalism along with very friendly service. Their staff are always on hand to help out with any problem, big or small, and always seem to find a positive solution. They have provided network installation and ongoing IT support to our company and we could not be happier with the service provided, I would not hesitate to recommend them.
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
1 review
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