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Patrick Hathaway
Works at URL Profiler
Attended Newcastle University
Lived in Sheffield
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Patrick Hathaway

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Honored to have been a guest on +David Bain 's radio show talking #SEO  and #Ecommerce  

P.s. - it's a #video  interview, and I look real dumb on camera :)
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Patrick Hathaway

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No Mobile-friendly Tag? Here's Why
My latest post takes a 25,000 page look at what triggers the mobile-friendly tag in the SERPs.

And more importantly - what causes it to not show.
We bulk tested 25,000 different URLs on Google's mobile-friendly test, and identified all the things that can go wrong when it comes to mobile-friendliness.
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+Kristin Drysdale Thanks very much!!
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Whoa.
 
In case you were wondering about the value of EQ and IQ, here are some numbers that illuminate reality.....

If you are a parent, like I'm lucky to be, this is also food for thought when it comes to balancing school grades at the cost of other things....

  #life   #success  
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This is so true. You can spend a lifetime learning and get nowhere!
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Combining Google Analytics and Ranking Data for SEO Audits
New guest post from me on how to combine a couple of #SEO   #tools  to bring together rankings and Analytics data.
How to pull Google Analytics data alongside rankings, link metrics and social counts, for multifaceted SEO auditing.
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Introducing the Duplicate Content Checker

Something we've been working on for a while, the new version of +URL Profiler has a pretty cool new feature - it will go through a list of URLs and extract snippets of text to search Google with (in quote marks, just like you would manually).
The only duplicate content checker that searches Google's live index for duplicate copy on pages from your website - check thousands of URLs at once.
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Why link volume is a shit KPI

While I'm sure most SEOs these days think beyond links as a pure KPI, it is still difficult to communicate to clients why 'link volume' alone is not a useful thing to measure.

This post by +Richard Baxter does a great job of explaining why.
On Link Volume for SEO - a helpful post from the team at Builtvisible.com
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Patrick Hathaway

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When Disavowing Links At The Domain Level, Don’t Let Your Machete Turn Into A Guillotine

Great post about a very important issue by +Glenn Gabe over on Search Engine Land. Have you checked your disavow lists to make sure you haven't accidentally disavowed a load of powerful links?
We SEOs can sometimes get a bit overzealous when disavowing links. Columnist Glenn Gabe outlines his process for carefully reviewing your disavow file to ensure that strong domains haven't been added in error.
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Bulk Check Thousands of URLs For Mobile Friendly-ness
Latest URL Profiler update is a cracker (and much requested). Import any list of URLs, and check to see if they pass Google's Mobile-Friendly test.

Can also check Mobile & Desktop PageSpeed at the same time.

http://urlprofiler.com/blog/mobile-friendly-update/
With Google's new mobile friendly algorithm just around the corner, our latest update allows you to bulk check if ALL your URLs are "mobile friendly".
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Patrick Hathaway

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Nicely said!
 
Rewriting the web, page by page

As a semantic copywriter, you get the privilege of rewriting clients' content that ::cough:: 'doesn't need much changing.' 

First port of call should always be NLP - how easy is the content to read? For me, #HemingwayApp  is the tool of choice.

The other data extraction tests:
• taxonomies, relations, lemmatization, keyword prominence
◘ (+AlchemyAPI),
• subsequent social tagging and RDFa
◘ ( #OpenCalais )
• and sentiment analyses
◘ (+Textalytics)
are worth Jack if your meaning is hidden beneath rambling sentences.

One word can change the whole meaning of an article in the eyes of a search indexer. Yep, just one word (usually a targeted sentiment or unnecessary adverb) and its placement can totally flip the whole concept.

So when you paste in the original content you have to rewrite and it looks like this - wow. you've got your work cut out.

35 sentences, 2 hard to read, 12 'very hard' to read.

Of the remaining 21 sentences, 4 are part of a bullet list, 9 are headers/sub-headings.

Google and Bing both reported this month having trouble trying to extract data from human-source web pages (KG); it's easy to see why.

The long hard road to rewriting the web starts here 

Not sure where it leads? Get a guide.

The possibility of not ranking for key terms awaits for those who meander from the path, if those terms are obscured by superfluous forna or buried in the undergrowth. Be clear; be crystal clear!
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Thank +Jason Darrell you too!
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So You Think All Your Pages Are Indexed By Google? Think Again
We found a major issue with how some pages are getting indexed, and how they respond under the info: command which has long been held up as 'the way to check URL indexation.'
Trying to check Google index status of thousands of pages? Chances are you're doing it wrong. Check out how URL Profiler gives you much deeper insight.
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How To Build a Content Inventory

My latest post for +URL Profiler is a walk-through guide on how to build a content inventory for analysis.

http://urlprofiler.com/blog/content-inventory/
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This is pretty lame, expected better from Moz.
 
Absolutely shocked to see the post on the moz blog this morning. I wrote a post in 2012 covering how to avoid disaster during a website redesign. That post became very popular and has strong rankings across relevant queries. 

Well, I guess that grabbed the attention of a youmoz blogger, who decided to target the exact title of my post, while also regurgitating the information I provided in my original post. Unreal, and shocked to see that hit the moz blog. Somehow it made its way from youmoz to the main blog...

And here's the kicker... he even references and links to the very post he's targeting (mine). Oh yeah, he grabbed a screenshot from my post too. Unbelievable.  #seo  

Here's my post -> http://www.searchenginejournal.com/how-to-avoid-seo-disaster-during-a-website-redesign/ 

Here's the moz post from today -> http://moz.com/blog/how-to-avoid-an-seo-disaster-when-changing-your-website 
How to avoid losing a majority of your rankings and organic search traffic during a website redesign or when migrating to a new CMS.
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SEO Content Writers's profile photo
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Work
Employment
  • URL Profiler
    Director, 2014 - present
  • Hit Reach
    Senior SEO Consultant, 2013 - 2014
  • Ideasbynet.com
    Marketing Manager, 2006 - 2013
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Sheffield - Newcastle Upon Tyne - Manchester - Leicester
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Director, Marketer & Editor-in-chief at URL Profiler
Introduction
Digital marketer, blogger, maths graduate, poker lover. Love football and cricket, learning to love golf. Find me on Twitter @HathawayP.
Education
  • Newcastle University
    MMath, 2002 - 2006
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Gender
Male
Birthday
November 4
An excellent company to deal with - professionalism along with very friendly service. Their staff are always on hand to help out with any problem, big or small, and always seem to find a positive solution. They have provided network installation and ongoing IT support to our company and we could not be happier with the service provided, I would not hesitate to recommend them.
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