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Patrick Berzai
Works at GroupM
Attended University of Pittsburgh
Lives in New York, New York
255 followers|102,737 views
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Patrick Berzai

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Is #thoughtleadership possible for your brand?
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Patrick Berzai

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The #1 #contentmarketing  trick you're not doing to gain explosive growth for your website

  #contentstrategy   #SEO  
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Patrick Berzai

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Cool article talking about why your content is/is not being read #contentmarketing   #SEO  
Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.
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That first paragraph in the "inverted pyramid" is also called a "nut graph." True story.
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Patrick Berzai

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Google Showing Related Searches in Autocomplete

I couldn’t believe what I’d just seen. Google is suggesting I search for Zappos competitors?

Nice catch by +Dan Shure along with some solid analysis. 

#seo  
Competitors In Search Suggest? Ahem *autocomplete* as Google now calls it. This past weekend I was playing around with some Google searches when I saw this
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Patrick Berzai

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Health related websites should expect to see their traffic drop as Google adds medical answers (1 in 20 searches are about medical problems) to it's Knowledge Graph.   

#KnowledgeGraph #SEO 
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Patrick Berzai

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I'm not so sure about this answer to Schrodingers Cat. What do you think?

#SchrodingersCat.
They've finally solved it. Cat_in_the_box It's one of quantum mechanics' most elusive concepts, ever since Erwin Schrödinger crafted the famous “Schrödinger's cat” thought experiment. In the current experiment, led by Martin Ringbauer of the University of Queensland, photons seem to genuinely ...
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Patrick Berzai

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I guess we never really feel badly for the publishers, but maybe we should.  I hope that the drive for ad revenue does not turn the +The New York Times  into a +BuzzFeed 
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Patrick Berzai

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Great article not only about eCommerce landing pages, but just any kind of landing page. 
Are you an e-commerce marketer struggling to get online conversions? Follow these 9 tips to improve your product pages and drastically increase e-commerce transactions.
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Patrick Berzai

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It's not #SEO  or even #SEM but PPO (purchase path optimization) that should guide your search strategy.  Here's how: 
As content marketers, we constantly have to tell stories about a business; but as content marketing strategists, we have afford concrete results that give our clients objective stats to prove the return on content marketing effort. In fact, 52% of CMO's and senior level marketers listed achieving measurable ROI as their TOP priority. In the past, marketers have used content to influence search engine rankings alone. And to prove the effectiveness...
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This is pretty cool, no?
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Have him in circles
255 people
Mike Raia's profile photo
Piergiorgio Massari's profile photo
Eleni Nackos's profile photo
Today's Official Existential News Source's profile photo
Allison Frymoyer's profile photo
Lori Kirk's profile photo
Ross White's profile photo
Lindsay Rowntree's profile photo
Kevin Toosi's profile photo
Education
  • University of Pittsburgh
    Philosophy
Basic Information
Gender
Male
Looking for
Friends, Networking
Story
Tagline
"Only connect!" --E.M. Forster
Introduction
Fun, fun-loving and (so my friends say) funny guy who likes baseball, politics, social media, behaviorism, online marketing, social issues and pop culture in no particular order. 
Work
Occupation
Group Account Director, Search and Social
Skills
That thing you like...
Employment
  • GroupM
    Group Account Director, Search and Social, 2014 - present
  • Brafton
    Director of Strategy, 2012 - 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, New York
Previously
Boston, MA - South Bend, IN - Lakewood, OH - Lakeridge, VA - Pleasant Hills, PA - University Heights, OH - Pittsburgh, PA - Marblehead, MA - Cambridge, MA - Boston, MA - South End, Boston, MA
Patrick Berzai's +1's are the things they like, agree with, or want to recommend.
What Is Zero UI? (And Why Is It Crucial To The Future Of Design?) | Co.D...
www.fastcodesign.com

What does UI design look like after screens go away? Fjord's Andy Goodman explains.

Keyword Research for the Modern Customer Journey
moz.com

As searcher behavior gets more complicated, we as marketers have to evolve our approach to keyword research. Here's how to match your keywor

How Google Finally Got Design | Co.Design | business + design
www.fastcodesign.com

Google's transformation into a company that creates beautiful software is the story of how tech itself has evolved in the mobile era.

The weaker sex
www.economist.com

AT FIRST glance the patriarchy appears to be thriving. More than 90% of presidents and prime ministers are male, as are nearly all big corpo

Everything You Need to Know About the Psychology of the Call to Action
blog.kissmetrics.com

To know the psychology of the call to action is to be a wizard of conversion optimization because psychology drives the entire science and a

What To Do When You Know Your Data Breach Personally?
blog.icorps.com

If a fan can get on the field during an OSU game and an intruder can sneak into the White House, how secure do you think your IT network rea

50 IT Facts That You Didn't Know Were True
blog.icorps.com

To illustrate how rapid the industry is growing, we’ve come up with 50 Facts pertaining to the Cloud Computing, IT Security, and overall suc

Five Tips To Lower Your IT Services Infrastructure Costs
blog.icorps.com

How do you know what IT Service infrastructure you need for your business and which ones you do not?

4 IT Tools to Consider When Launching a Cloud Based Start-Up
blog.icorps.com

Looking for the Top IT tools to implement when launching a cloud-based start-up?

Associated Industries of Massachusetts: More Efficient Member Services w...
blog.icorps.com

AIM goes into detail regarding their partnership with iCorps Technologies, and the advantages they received by moving to the cloud.

The Death of Steven Sotloff - The New Yorker
www.newyorker.com

Beheading an American hardly seems likely to keep the U.S. out of the Middle East. So what could ISIS possibly hope to gain from such an act

Step Inside The Invisible World That Runs The Internet | Co.Exist | idea...
www.fastcoexist.com

A new film takes us behind the scenes in one of the biggest data centers on the planet.

Managed IT Services: Lessons from the front lines
blog.icorps.com

Learn how a managed service provider's reliability and predictability can benefit SMB's daily IT needs.

How Google's PageRank Quantifies Things (Like History's Best Tennis Play...
www.fastcoexist.com

PageRank can be used for everything from analyzing the world's most important books to predicting traffic flow to ending sports arguments.

All Hail This Underappreciated Co-Worker | Patrick Berzai | LinkedIn
www.linkedin.com

You know who doesn't get enough credit in the office? Seeing eye dogs.Underpaid. Overworked. So essential. Meet Colbert (pictured). Colbert

25 Facebook Facts and Statistics You Should Know in 2014
www.jeffbullas.com

There are now over 1.28b people and 30m brands using Facebook each quarter. Here are 25 more Facebook Facts and Statistics You Should Know i

Hemingway's In Our Time: Lyrical Dimensions - Wendolyn E. Tetlow - Googl...
books.google.com

books.google.com - Many scholars consider In Our Time to be Hemingway's finest work, yet the cohesiveness of this sequence of stories and in

Invisible Leadership: How Unseen Leaders Can Succeed in Corporate Americ...
www.linkedin.com

We can learn so much from the lives of leaders and the success of those who have thrived in their presence. The grueling style of many bosse

This is a great local Southie gym which is a wise investment for the winter months when I didn't want to go the BSC's that my company paid for.
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13 reviews
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What a fantastic neighborhood bar. Best Bloody Mary.
Public - 6 months ago
reviewed 6 months ago
Public - 6 months ago
reviewed 6 months ago
Was there tonight. Extremely rude. You can do better
Public - 11 months ago
reviewed 11 months ago