These artists respectfully feel they're worth more than they're currently being paid for their talents. And look, I get it, they don't make much from streaming music today. The description of this launch video currently says: "Welcome to the beginning of a new era.". The reality is that yes, the TIDE has changed in the music industry today but in my opinion these artists are the ones that need to "experience the difference" not us, LOL. I support artists, I do, and I think there's a problem with streaming music but TIDAL won't fix their money woes, it's not going to fix anything, fixing their contracts with their record labels will and if they can't negotiate a better cut, then I'm sorry but these artists are just not worth what they think they're worth, at least not today.