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Patrice Leroux
Works at Université de Montréal
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Patrice Leroux

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Webinaire OMSRP 2015
http://www.omsrp.com.ulaval.ca/ J'aurais le plaisir de participer au prochain webinaire 2015 de l'Observatoire des médias sociaux en relations publiques, le mardi 17 mars, à l'Université Laval. L'Observatoire est un laboratoire de recherche qui examine les ...
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Patrice Leroux

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Médias sociaux et relations publiques: nouvelle publication
Lien vers les PUQ Quel plaisir de constater l'aboutissement de ce collectif dirigé par trois professeurs de l'Université Laval: Francine Charest , Alain Lavigne et Charles Moumouni .  Paru au tout début de 2015, Médias sociaux et relations publiques rassemb...
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Recherché(e): PDG de la réputation
Image courtoisie de Stuart Miles / freedigitalphotos.net Selon Harvey Schacter du Globe And Mail , la réputation organisationnelle est l'enjeu majeur de 2015 ( Why you need a chief reputation officer ) .  À tel point que toute entreprise devrait intégrer un...
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Selon Harvey Schacter du Globe And Mail, la réputation organisationnelle est l'enjeu majeur de 2015 (Why you need a chief reputation officer). À tel point que toute entreprise devrait intégrer une direction, sinon un comité de la réputation, tel que proposé par Jennifer Janson de Six Degrees, ...
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La justesse de cette analyse est bouleversante:
http://pando.com/2015/01/13/charlie-hebdo-unmournable-frenchies/
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There was a weird smell to the Anglo media’s stories on the Charlie Hebdo massacre, a stench uncommonly like gloating. Before the 12 bodies were even cold, the New Yorker published a sermon by Teju...
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Je suis Charlie

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Patrice Leroux est le responsable des programmes du Certificat de relations publiques et du Certificat en communication appliquée de l'Université de Montréal. ll donne également un atelier en rédaction web chez Technologia à Montréal et à Québec. Ses propos n'engagent que lui-même.
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Lots of things can have an impact on what people think of your company – including what the intern says on social media
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Patrice Leroux

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Last year, in an attempt to prove the absurdity of the PR profession’s fixation with its own death, I did a search comparing the rise in online mentions of the question, “Is PR dead?” with the rise in job postings containing the title “public relations” in the same period. The correlation was rough but unmistakable: the more we obsess about our own demise, the greater the demand seems to be for our services. The Monty Python undertaker who harvested organs from healthy bodies would be proud.
 
To understand why public relations is not only alive but also more critical than ever, one need only ask a simple question: in an environment where every citizen or consumer has global publishing power – and the consequent ability to make or break brand reputations – are relationships with one’s publics more important or less important than in the past?
 
Let’s ask more questions: Is the ability to earn attention, rather than pay for it, more useful or less useful in the twenty-first century? Is dialogue more important or less important in building relationships and reputations based on trust? Do people use social media to enjoy the relationships in their lives, or to consume corporate marketing messages? Does solving local, national and global problems require more  or less communication, and mutual understanding? The answers are obvious. And they all point to the essential role and value of public relations – albeit, perhaps, in new forms, with new norms.

Every time I go to a client marketing strategy meeting that involves advertising and media buying agencies, I see further proof of PR’s unprecedented relevance: some of the best advertising and marketing campaigns are all about PR-like engagement; and I see more and more media buyers recommending native content within editorial vehicles (a worrying trend best discussed at another time).

Propagators of the “PR is dead” shibboleth undervalue PR’s abiding strengths: public relations professionals tend to be better than marketers at authentic and transparent engagement, issues management and the facilitation of two-way dialogue. They’re used to having little control over a message, and good at earning influence to ensure the message finds its target.

Where they are weaker is in communicating the emotional rather than the functional benefit of a brand; at using visuals powerfully and creatively to make a claim, defining an issue and persuading an audience. That’s why most smart PR firms (and in-house PR departments) are making massive investments in creative capabilities.

Where there is abundant consensus is that public relations has changed, and the change is permanent. As the Global Alliance for Public Relations and Communication Management postulated following a global dialogue among professionals and academics in 2012, the communicative organization of today has a clear conception of its own character and values, a culture of listening, and a deeply embedded sense of responsibility – all guided by PR and communication professionals.

Yes, organizations and professionals who still see PR through the old lens of “message control” are likely dying. But those who focus on PR as a means of ethical influence – and have the skills to earn it – will both survive and thrive.
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Textes web : trop longs ou trop courts ?
Image courtoisie de David Castillo Dominici / freedigitalphotos.net Voilà une
question qui fait l’objet de plusieurs hypothèses et même de directives bien
appuyées par la recherche.  Une réponse que j’apprécie en particulier : ça
dépend ! Ou encore : rédige...
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Une réponse que j'apprécie en particulier : ça dépend ! Ou encore : rédiger ce qui est nécessaire. En effet, la longueur des textes web dépend du contexte : public cible, type de message et de canal utilisé, entre autres. Cependant, il semble de plus en plus évident que titres et textes plus ...
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;-)
 
Médias sociaux, 10 outils d'analyses 
When budget allocations are at a premium (and when aren't they?) metrics are crucial. Here are some terrific online helpers.
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:-(
 
Parce qu'il ne sert à rien de dire autre chose. #jesuisCharlie  
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455 people
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Work
Occupation
Responsable de programmes à UdeM et formateur chez Technologia
Skills
Communication, rédaction, relations publiques, recherche, veille
Employment
  • Université de Montréal
    Responsable de programmes, 1997 - present
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Male
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Responsable de programmes (Comm. appli. + relations publiques) à l'Université de Montréal
Introduction
Patrice Leroux est le responsable des programmes du Certificat de relations publiques et du Certificat en communication appliquée de l'Université de Montréal. ll donne également un atelier en rédaction web chez Technologia à Montréal et à Québec. Ses propos n'engagent que lui-même.

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Bragging rights
Formations en rédaction Web pour le compte de grandes organisations (voir profil LinkedIn). Ex-traducteur de TweetDeck: http://tweetdeck.posterous.com/translating-tweetdeck-the-next-five-languages
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Currently
Montréal
Patrice Leroux's +1's are the things they like, agree with, or want to recommend.
Charlie Hebdo: Unmournable Frenchies
pando.com

There was a weird smell to the Anglo media’s stories on the Charlie Hebdo massacre, a stench uncommonly like gloating. Before the 12 bodies

Excerpt: Curationism: How Curating Took Over the Art World and Everythin...
www.theglobeandmail.com

From sandwiches to sex apps, the drive to select and shape has taken over every aspect of our lives. An exclusive excerpt from David Balzer’

Can Endurance Athletes Thrive on Low Carb/High Fat Diet?
www.maxworkouts.com

I admit it's been a while since I've really trained for any type of endurance event. Nowadays, most of my training involve playing (riding,

Public Relations Practitioners, Artists formerly known as Invisibles : P...
www.prconversations.com

What does an interpreter at the United Nations have in common with a cinematographer who lights a movie set or a man who tunes the piano for

Chloe Crane-Leroux Photography
www.montreartblog.com

Written by Charlotte Delwaide Chloé Crane-Leroux, a 20-year-old fashion photographer, charmed me instantly with her intense desire to learn

La curation de contenus Web | Technologia
www.technologia.com

Découvrez la curation de contenus Web, une pratique de plus en plus utilisée pour sélectionner et partager les contenus les plus pertinents

Le service au public, pas toujours facile.
desneigesbeaudry.blogspot.com

Voilà, c'est le dernier. Comment conclure ? Je n'aime pas ce moment de doute qui m'habite depuis quelques jours. Je retarde sans cesse la fi

Patrice Leroux: La curation pour enrichir le portail d'une grande ville
www.scoop.it

L'objectif de mon intervention a surtout consisté à souligner à quel point la curation de contenus web peut enrichir le portail d'une ville

How Google Decides What to Know in Knowledge Graph Results
www.seobythesea.com

Google describes why they added knowledge graph results and how they might differ based upon the entities that appear in queries.

Les madeleines de Monique
etlatambouillebordel.blogspot.com

Et la tambouille? Bordel ! vous propose, de manière amusée, des recettes faciles et délicieuses. Suggestions de resto et autres disponibles.

Les personnalités publiques sur les médias sociaux: comment influe...
www.slideshare.net

UNIVERSITÉ DE MONTRÉAL Essai Les personnalités publiques sur les médias sociaux: comment influencer l'opinion du public à leur égard. PAR Va

Première étape : décrocher un emploi
gagnonolivier.blogspot.com

D'ici quelques mois, vous aurez votre diplôme en poche et vous serez prêts à conquérir le monde des communications. Si vous avez eu de la ch

plus.ly
www.plus.ly

Shorten your Google+ URL

Coopers Beach, Southampton, Long Island
www.threebestbeaches.com

If you are a beach lover and haven’t been to the Coopers Beach in Southampton, Long Island, you have probably missed exploring one of the mo

Patrice Leroux | webcom Montréal
webcom-montreal.com

On parle beaucoup ces temps-ci des gestionnaires de communautés. Il y a même, au Québec, un regroupement de ceux et celles qui exercent ce n

Marshall Sponder | La Boule de Cristal
bouledecristal-montreal.com

Marshall Sponder. CEO, Data Analyst WebMetricsGuru INC. Marshall Sponder is an Author of the McGraw-Hill book, Social Media Analytics. He is

Where Wizards Stay Up Late
books.google.ca

Twenty five years ago, it didn't exist. Today, twenty million people worldwide are surfing the Net. "Where Wizards Stay Up Late" is the exci

Madjid Lakaf | La Boule de Cristal
bouledecristal-montreal.com

Comment les responsables de la technologie aident-ils leurs organisations à faire face au changement rapide et à la complexification croissa