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Pat McGraw
Works at mcgraw | marketing
Attended Johns Hopkins University
Lives in Baltimore, MD
644 followers|65,605 views
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Pat McGraw

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Looking to onboard marketing technology to make your life easier? Be sure to check out these 3 common myths before you buy.
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Pat McGraw

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“Marketers have to constantly look at, ‘what’s the best customer experience, what will differentiate.’" #marketing
The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control.
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Tech is nice but if your not putting the data to work for you, chances are high you're just automating crap
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A good read...
Inc.com
A business lesson I learned when I was four years old has added an extra $1 million to my lifetime income.
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Pat McGraw

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An important, well written article on an all too often overlooked/ignored fact - marketing is typically held accountable for the customer experience but lacks the authority to own it all.  But marketing needs to remember that they have the internal audience to communicate with and the customer experience message is an important one to keep at the forefront.  What do you think?  What have you seen work?
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Pat McGraw

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Just posted "Tips for Building an Affordable, Effective Market Research Program" #marketing #marketresearch
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How much are you spending on marketing technology in 2016? How much of that is CRM and all the other marketing automation tools that you bought in order to become more efficient and productive? And how are the results? How…Read more ›
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Gaps in the recruitment process can keep your institution from achieving its enrollment goals - this research identifies some gaps that can easily be filled and can produce immediate improvements in performance
Closing gaps and addressing weaknesses in your student recruitment process can improve performance in critical areas such as lowering the cost to enroll new students, increasing the conversion rate of an inquiry to a new student, and increasing retention rates. …Read more ›
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Good case study - How to measure your schools marketing - http://bit.ly/1NU3qAe #k12 #marketing #marketingoutcomes
By William Bullard “Susan,” the new Director of Communications at a K-8 school in the Northeast, was planning a marketing campaign to support her school’s Admission team. Their open house had been …
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Pat McGraw

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Pat McGraw

Social Media / Social Business  - 
 
52% say "it's difficult to measure the ROI of social media".  So it's difficult - what I want to know is "is it accurate"?  Do you have confidence in the numbers?  Is "difficult" a nicer way of saying "we have no clue"?  Or is it a different way of saying "It's hard work but we're confident in the quality of the data points we're seeing!"
Marketing Strategy - US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole.
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In his circles
399 people
Have him in circles
644 people
crystal li's profile photo
Mike Nolan's profile photo
Socratic SBC's profile photo
Neel Vyas's profile photo
QURESH SONGERWALA's profile photo
Saifullah Khalid's profile photo
TvBrazil TvRio's profile photo
Clayton Wood's profile photo
honghai pham's profile photo
Work
Occupation
helping businesses develop more effective ways to attract and retain profitable clients
Employment
  • mcgraw | marketing
    founder, 1999 - present
    helping businesses develop more effective ways to attract and retain profitable clients
  • Pearson Education
    Consultant/Director of Sales/Asst Director of Marketing, 2009 - 2013
    directed marketing efforts that successfully launched a new business unit and a new service line.
  • Walden University
    Director of Marketing, 2007 - 2009
    directed marketing efforts that generated double-digit growth.
  • University of Maryland University College
    Director, Market Research and Intelligence, 2001 - 2006
    directed marketing efforts that generated double-digit growth
  • Frequency Marketing Inc.
    Group Account Director, 1998 - 1999
    developed and oversaw loyalty programs for a variety of clients
  • Blau Direct Marketing Inc.
    Vice President, Account Supervisor, 1997 - 1998
    developed and oversaw direct marketing campaigns for a variety of clients
  • Insight Enterprises
    Marketing Operations Manager, 1993 - 1997
    directed marketing efforts that generated triple-digit growth
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Baltimore, MD
Previously
Troy, NY - Phoenix (AZ) - Westminster (CA)
Contact Information
Work
Phone
410-977-7355
Email
Story
Tagline
my life on G+
Introduction
Personal
This is my life on G+ - and I am still struggling with the whole concept of perceived value. :)

Professional
In 1999, I created mcgraw | marketing in order to help businesses develop more effective ways to attract and retain profitable clients.  

Interested in learning more?  Check out these FREE sales and marketing tools or drop me a line so we can talk.
Education
  • Johns Hopkins University
    M.S., Marketing, 2004 - 2007
  • Arizona State University
    B.S., Business Administration
Basic Information
Gender
Male
Other names
"patmcgraw" when posting publicly
Pat McGraw's +1's are the things they like, agree with, or want to recommend.
DieHard Sun Devil Apparel
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Latest Sun Devil Styles, Product Releases, Promotions & Industry Trends

Snapchat Creates New Ad Opportunity | Social You Should Know - Ignite So...
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Remember Ello? It's ba-aack – or at least it claims to be. If you don't remember this blip of a social network that became the social networ

Get Prospects to Say “Yes” With This Simple Landing Page Copy Hack
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Copywriting is all about sweating the small stuff. Here's a dead simple landing page copy hack that can increase your conversions by at leas

Three Long-Held Concepts Every Marketer Should Rethink
blogs.hbr.org

Brand, loyalty, and positioning aren't what they used to be.

Use Customer Data for Smarter Discounting
www.dmnews.com

If marketers are going to bother to extend a special offer to customers, it should be the right offer.

How to Calculate the ROI On Your Social Media Marketing - Multichannel M...
multichannelmerchant.com

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to re

How old-line companies embrace e-commerce
www.chicagotribune.com

In December 2011, Krispy Kreme introduced its HotLightApp so people could be alerted when doughnuts fresh from the oven were available at th

Brand-Building In A Rapidly Changing Channel Mix - Multichannel Merchant
multichannelmerchant.com

With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue t

Customer Surveys And Effective Advertising Campaigns | Instant.ly
www.instant.ly

Here are three ways market research will help you launch a more successful mobile marketing campaign for your business.

Nailing the Convenience Factor in Customer Service
www.inc.com

Companies must invest in technology to develop services that customers won't remember ever living without

A Great Leader Often Does Very Little
www.inc.com

Think you have to work all the time to lead a great company? You're wrong.

Who Else Wants to Know What Marketing Automation Software Costs?
blog.capterra.com

Guide to the different prices and fees of marketing automation software. Capterra has been helping organizations make smarter software purch

College football: Arizona State gets rematch vs. Stanford in Pac-12 titl...
www.sltrib.com

Tempe, Ariz. • Not long after Arizona State’s late rally fell short in an early-season loss at Stanford, receiver Jaelen Strong said he hope

Top 3 Marketing Technology Client Needs - MTI - Arke Systems
www.marketingtechnologyinsights.com

In the spirit of customer-centricity, I was recently tasked with creating a list of common client needs. It’s an exercise that is valuable (

Marketings Big Picture
www.dmnews.com

Direct marketers are known for their ability to fine to specific targets, but sometimes its important to step back to see the broader view.

Focus on Your Target Audience - mcgraw | marketing
www.mcgrawmarketing.com

One of the first questions I ask business owners (and their leadership team) is “Who is your target audience?” The reason this is so importa

Sales Discounts: Discounting the Price is Discounting the Value
blogs.salesforce.com

Sad to say, many salespeople get in the habit of using discounts to close deals. There are several reasons that this usually isn't a good id

Refocus Marketing on your Audience
www.mcgrawmarketing.com

Time to refocus marketing on your audience rather than the latest technology or channel? Yeah because the wrong message through the right ch

4 Ways CMOs Can Use Social Media Intelligence to Act Like CEOs
www.dmnews.com

Marketing chiefs need unique, actionable insight to lead through influence.

Lou Reed, iconic punk poet, dead at 71
www.timesunion.com

NEW YORK (AP) â€" Lou Reed, the great punk poet of rock 'n' roll who profoundly influenced generations of musicians as leader of the Velvet