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Pat McGraw
Works at mcgraw | marketing
Attended Johns Hopkins University
Lives in Baltimore, MD
616 followers|63,836 views
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Pat McGraw

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Pat McGraw

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52% say "it's difficult to measure the ROI of social media".  So it's difficult - what I want to know is "is it accurate"?  Do you have confidence in the numbers?  Is "difficult" a nicer way of saying "we have no clue"?  Or is it a different way of saying "It's hard work but we're confident in the quality of the data points we're seeing!"
Marketing Strategy - US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole.
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Well worth the read...
A popular restaurant in NYC hires a firm to investigate why customers are complaining about slow service today versus 10 years ago. 
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My daughter and her painting at the opening reception of GEN-Y Exhibt at Visarts in Rockville (MD) 
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+Pat McGraw You're very welcome. I love to see new artists coming through.
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From a wonderful walk with my wife and our dog along the GunPowder Falls in Baltimore County (MD)
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Differentiation is the key to success in higher ed - and the free white paper included in the post can help you lead the way.  Let me know what you think...
Sorry to say this out loud, but the world does not need another MBA program. Or RN to BSN. Or Master of Arts in Teaching. And discounting just isn’t the business model for long-term success in the market. What the world does need is someone to pay attention to the needs and wants...
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Pat McGraw

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An important, well written article on an all too often overlooked/ignored fact - marketing is typically held accountable for the customer experience but lacks the authority to own it all.  But marketing needs to remember that they have the internal audience to communicate with and the customer experience message is an important one to keep at the forefront.  What do you think?  What have you seen work?
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Well worth the time - just make sure you stay til the end because that's where the real payoff is.
A McKinsey Quarterly blog post on The Changing Face of Marketing contains the following: “Change is the dominant fact of life in every business today. And the ability to master and exploit change has become one of the most sought-after management skills. This is particularly true in marketing, where the very tempo of change is constantly quickening.”
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A very interesting read - so what are your plans for wearable technology?

"The ever-present technology will challenge marketers to develop “an EKG understanding of our end users,” as Snodgrass characterizes it. The minuscule sensors embedded in smart clothing (as well as glasses, watches, and jewelry) will read people’s biological responses when purchasing (or not purchasing) and using (or not using) products and services. Responding to a customer’s context may no longer simply be about her location, but about her emotional state."
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A wonderful walk along the Gunpowder in Baltimore County (MD) on the 4th of July (2014)
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Beautiful sunshine
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Free sales and marketing tips - just "Like" us on Facebook at https://www.facebook.com/mcgrawmarketing
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The right message to the right person at the right time via the right channel in order to produce the right action...
 
The Science of B2B Online Marketing [Infographic]

This is a fairly good infographic, but you need to consider how your inbound and any outbound marketing strategies fit together, rather than existing in separate silos.
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Matti Ollikainen's profile photo
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Carson Ward's profile photo
WittyParrot's profile photo
Sebastian Lopez's profile photo
agadriw halikar's profile photo
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Work
Occupation
helping businesses develop more effective ways to attract and retain profitable clients
Employment
  • mcgraw | marketing
    founder, 1999 - present
    helping businesses develop more effective ways to attract and retain profitable clients
  • Pearson Education
    Consultant/Director of Sales/Asst Director of Marketing, 2009 - 2013
    directed marketing efforts that successfully launched a new business unit and a new service line.
  • Walden University
    Director of Marketing, 2007 - 2009
    directed marketing efforts that generated double-digit growth.
  • University of Maryland University College
    Director, Market Research and Intelligence, 2001 - 2006
    directed marketing efforts that generated double-digit growth
  • Frequency Marketing Inc.
    Group Account Director, 1998 - 1999
    developed and oversaw loyalty programs for a variety of clients
  • Blau Direct Marketing Inc.
    Vice President, Account Supervisor, 1997 - 1998
    developed and oversaw direct marketing campaigns for a variety of clients
  • Insight Enterprises
    Marketing Operations Manager, 1993 - 1997
    directed marketing efforts that generated triple-digit growth
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Baltimore, MD
Previously
Troy, NY - Phoenix (AZ) - Westminster (CA)
Contact Information
Work
Phone
410-977-7355
Email
Story
Tagline
my life on G+
Introduction
Personal
This is my life on G+ - and I am still struggling with the whole concept of perceived value. :)

Professional
In 1999, I created mcgraw | marketing in order to help businesses develop more effective ways to attract and retain profitable clients.  

Interested in learning more?  Check out these FREE sales and marketing tools or drop me a line so we can talk.
Education
  • Johns Hopkins University
    M.S., Marketing, 2004 - 2007
  • Arizona State University
    B.S., Business Administration
Basic Information
Gender
Male
Other names
"patmcgraw" when posting publicly
Pat McGraw's +1's are the things they like, agree with, or want to recommend.
Snapchat Creates New Ad Opportunity | Social You Should Know - Ignite So...
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Get Prospects to Say “Yes” With This Simple Landing Page Copy Hack
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Copywriting is all about sweating the small stuff. Here's a dead simple landing page copy hack that can increase your conversions by at leas

Three Long-Held Concepts Every Marketer Should Rethink
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Brand, loyalty, and positioning aren't what they used to be.

Use Customer Data for Smarter Discounting
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If marketers are going to bother to extend a special offer to customers, it should be the right offer.

How to Calculate the ROI On Your Social Media Marketing - Multichannel M...
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With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to re

How old-line companies embrace e-commerce
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In December 2011, Krispy Kreme introduced its HotLightApp so people could be alerted when doughnuts fresh from the oven were available at th

Brand-Building In A Rapidly Changing Channel Mix - Multichannel Merchant
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With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue t

Customer Surveys And Effective Advertising Campaigns | Instant.ly
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Here are three ways market research will help you launch a more successful mobile marketing campaign for your business.

Nailing the Convenience Factor in Customer Service
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Companies must invest in technology to develop services that customers won't remember ever living without

A Great Leader Often Does Very Little
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Think you have to work all the time to lead a great company? You're wrong.

Who Else Wants to Know What Marketing Automation Software Costs?
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Guide to the different prices and fees of marketing automation software. Capterra has been helping organizations make smarter software purch

College football: Arizona State gets rematch vs. Stanford in Pac-12 titl...
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Tempe, Ariz. • Not long after Arizona State’s late rally fell short in an early-season loss at Stanford, receiver Jaelen Strong said he hope

Top 3 Marketing Technology Client Needs - MTI - Arke Systems
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In the spirit of customer-centricity, I was recently tasked with creating a list of common client needs. It’s an exercise that is valuable (

Marketings Big Picture
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Direct marketers are known for their ability to fine to specific targets, but sometimes its important to step back to see the broader view.

Focus on Your Target Audience - mcgraw | marketing
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One of the first questions I ask business owners (and their leadership team) is “Who is your target audience?” The reason this is so importa

Sales Discounts: Discounting the Price is Discounting the Value
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Sad to say, many salespeople get in the habit of using discounts to close deals. There are several reasons that this usually isn't a good id

Refocus Marketing on your Audience
www.mcgrawmarketing.com

Time to refocus marketing on your audience rather than the latest technology or channel? Yeah because the wrong message through the right ch

4 Ways CMOs Can Use Social Media Intelligence to Act Like CEOs
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Marketing chiefs need unique, actionable insight to lead through influence.

Lou Reed, iconic punk poet, dead at 71
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NEW YORK (AP) â€" Lou Reed, the great punk poet of rock 'n' roll who profoundly influenced generations of musicians as leader of the Velvet

More Effective Landing Pages | Social Media Today
socialmediatoday.com

Your landing page converts visitors to leads. Or it doesn't. After your home page, nothing is more critical to your success than your landin