"The ever-present technology will challenge marketers to develop “an EKG understanding of our end users,” as Snodgrass characterizes it. The minuscule sensors embedded in smart clothing (as well as glasses, watches, and jewelry) will read people’s biological responses when purchasing (or not purchasing) and using (or not using) products and services. Responding to a customer’s context may no longer simply be about her location, but about her emotional state."
This is a fairly good infographic, but you need to consider how your inbound and any outbound marketing strategies fit together, rather than existing in separate silos.
67% of small business owners are not optimistic about the economy. 80% are looking to cut costs while 69% are looking for new clients/customers and only 65% are looking to improve business strategies (which means 35% aren't looking to improve business strategies).
80% have no employees.
So how are small businesses going to turn this economy around? Or am I missing something here?
- mcgraw | marketingfounder, 1999 - presenthelping businesses develop more effective ways to attract and retain profitable clients
- Pearson EducationConsultant/Director of Sales/Asst Director of Marketing, 2009 - 2013directed marketing efforts that successfully launched a new business unit and a new service line.
- Walden UniversityDirector of Marketing, 2007 - 2009directed marketing efforts that generated double-digit growth.
- University of Maryland University CollegeDirector, Market Research and Intelligence, 2001 - 2006directed marketing efforts that generated double-digit growth
- Frequency Marketing Inc.Group Account Director, 1998 - 1999developed and oversaw loyalty programs for a variety of clients
- Blau Direct Marketing Inc.Vice President, Account Supervisor, 1997 - 1998developed and oversaw direct marketing campaigns for a variety of clients
- Insight EnterprisesMarketing Operations Manager, 1993 - 1997directed marketing efforts that generated triple-digit growth
Interested in learning more? Check out these FREE sales and marketing tools or drop me a line so we can talk.
- Johns Hopkins UniversityM.S., Marketing, 2004 - 2007
- Arizona State UniversityB.S., Business Administration
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