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Pat Heffernan
Lives in Burlington, Vermont
1,474 followers|90,869 views
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Pat Heffernan

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Interesting "pay with a tweet or post"
I created this worksheet to help our team members create various deliverables for clients content strategy. Save time and build on all of our hard work.
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Pat Heffernan

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On one hand, you know your organization’s sole purpose is social good rather than personal gain or profit. On the other hand, what you know of effective marketing and advertising is, to put it gently, not so good. There is an antidote for your discomfort...
https://www.marketing-partners.com/conversations2/are-you-marketing-for-good-effectively
Marketing for good effectively applies commercial marketing thinking and techniques for social good. For example, 'social marketing' uses a new marketing mix.
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If, as many believe, business is all about money, then the additional trillions of dollars projected for an improvement in the McKinsey Gender Parity Index data should cinch the business case for c…
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Interesting article on curing fear -- but shared for the glorious Jillian Tamaki illustration.
After one round of treatment, the arachnophobes held the spiders in their bare hands.
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Go natural for food colors -- a positive trend for #foodsystems   (and our many Vermont #farm2plate producers who've done it this way from the get-go.)
Food scientists are testing hundreds of combinations of fruits, vegetables and spices to find natural flavors and colors that can be added to packaged foods as consumers shun artificial ingredients.
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A solid guide to gender equality from McKinsey & Company -- full of the necessary stats, graphs and ROI numbers to warm any CEO's heart.
#gender
http://www.mckinsey.com/Insights/Leading_in_the_21st_century/A_CEOs_guide_to_gender_equality?cid=mckwomen-eml-alt-mkq-mck-oth-1511
The case for gender equality is strong. Why is progress so slow? A McKinsey Quarterly article.
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Pat Heffernan

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Thanks for sharing this +Shay Totten  I had not seen it. Powerfully written and just what I needed this morning.
 
This is the suicide note. I have been writing it for a long time. We have been writing it for a long time. We, the black people. We despised folks whose stolen bodies built this nation without pay or acknowledgement or gratitude. This is our suicide note.
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Enlightening article on the recycling market in Vermont.
 
As State-Mandated Recycling Kicks In, the Market for Materials Slides
Members of the executive board and staff of the Chittenden Solid Waste District sat around a table, their documents scattered among three pizzas and an...
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Chuckling at the thought of a #Vermont version of this video. #sustainability #CleanWater
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A timely ode to the sweet potato...
The sweet potato is a New World food that spread around the world, including across the Pacific before the Europeans got there.
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Have her in circles
1,474 people
Liz Strauss's profile photo
Jeff Jones's profile photo
Mirza Ali Akhtar's profile photo
Queen of Quinoa's profile photo
Ciccino Lo Balbo's profile photo
Borhan Uddin's profile photo
Romeo Roy's profile photo
Joseph Fusco's profile photo
Benjamin Rosas's profile photo
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Currently
Burlington, Vermont
Previously
Killington, Vermont - London, UK - New York, NY
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+1 8028646710
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Change strategist, writer, storyteller, marketer, foodie, occasional geek
Introduction
Interests & appropriate circles: #words/writing #sustainability #CSR #foodie #foodsystems #socialgood #smallbusiness #socialmarketing #cycling #Vermont

President/founder of Marketing Partners, where we harness the power of ideas and communications to help our clients close the gap between what is and what could be. Our blog, Change Conversations, provides ideas for making change happen.

Also blog at Wordbit Overflow and am on Twitter as @pheffernanvt. My shared items on Google Reader used to offer a snapshot of what's top of mind lately, but that's no longer possible. I'm testing Digg and Scoop.it as substitutes.

Off hours are spent on words, the outdoors, travel, cycling, and drinking tea, but rarely sleeping. Thanks for visiting.

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Change Strategist, Writer, Entrepreneur
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Female
Other names
Patricia C. Heffernan, Patricia Conner Heffernan
Pat Heffernan's +1's are the things they like, agree with, or want to recommend.
It's Go Time
senegaleez.blogspot.com

It all begins. I finally 'finished' packing my big bag and weighed it. 75 pounds! 25 over the limit. Looks like there's work to do. So I ope

Creator Playbook – Think with Google
www.thinkwithgoogle.com

Create a YouTube strategy to help your brand stand out in today's evolving digital era. Use these concepts and examples to help you create g

Is There Gender Bias in Your Communication?
conversations.marketing-partners.com

There are disturbing signs that gender bias in communication is becoming commonplace again. Let’s look at a few examples.

We’re Heading into a Jobless Future, No Matter What the Government Does ...
www.linkedin.com

In an op-ed in The Wall Street Journal, former Treasury Secretary Lawrence Summers revived a debate I’d had with futurist Ray Kurzweil in 20

Helsinki's ambitious plan to make car ownership pointless in 10 years
www.theguardian.com

Finland's capital hopes a 'mobility on demand' system that integrates all forms of shared and public transport in a single payment network c

Vermont Venture Capitalists are Taking to the Road to Find Investments -...
blogs.wsj.com

After years of hearing pitches on ski slopes, investors will take a motorcycle trip to reach out to companies

Facebook data scientists worried that some users were subject to multipl...
online.wsj.com

The Facebook Data Science group that experimented on user emotions until recently operated with few boundaries and little oversight.

Confusion in the aisles? Best Buy offers detergent and Staples sells deo...
online.wsj.com

Home Depot, Staples and Best Buy are among many unlikely retailers betting that consumer basics, like deodorant or detergent, will boost sal

What Mary Meeker’s Internet Trends Report Means For The Future Of Conten...
www.linkedin.com

Each and every stat that came out of the 2014 Internet Trends Report is extremely interesting, to say the least. Mary Meeker and KPCB have s

Marketing Partners - Change Communication | Burlington Vermont
www.marketing-partners.com

Marketing Partners creates change communication and mission-focused strategies for people who see the world not for what it is, but for what

Communications Experts | National Council of Nonprofits
www.councilofnonprofits.org

The Faces of the Nonprofit Sector · Nonprofits by the Numbers · Research, Reports, and Data · Myths About Nonprofits · Tools for Telling You

When Emojis Won't Do: These New Text Typefaces Have The Emotions Built I...
www.fastcocreate.com

Happiness, disgust, rage, contempt, and more are turned into video messages by this Facebook app's "emography."

Robert M Sapolsky: revelations about the search for status.
online.wsj.com

Robert M. Sapolsky on discoveries that the fascination about who's on top ranges across species and across unfamiliar groups.

Why Values-Based Communication?
www.linkedin.com

Consistent values-based communication. I have long believed everyone benefits when a mission-driven business or nonprofit focuses on words,

"Marketing with Personal Data" cartoon | Tom Fishburne: Marketoonist
tomfishburne.com

A Chicago couple recently received a promotional mailer from OfficeMax addressed to “Mike Seay/Daughter Killed in Car Crash/Or Current Busin

Frames Matter More Than Facts to Change Minds
www.linkedin.com

Language shapes the way we think, and determines what we can think about. —Benjamin Lee Whorf I can no longer count on my fingers the number

Jill Lepore: Reading Elizabeth Warren
www.newyorker.com

In her new book, Elizabeth Warren tells the story of her life in order to make an argument about America (the middle class is trapped in a v

Are you REALLY Media Literate?
www.linkedin.com

I’m guessing you feel pretty media savvy yourself and are accustomed to spending time with friends, family and colleagues you consider to be

Good News! Janet Yellen Speaks English, Not Fedspeak
www.thenation.com

The new Fed chair came out in strong support of working families and the unemployed in her foundational speech this week. ;