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Pascal Clarysse
Works at Scale-Up Consulting
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Pascal Clarysse

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Belgium Royal National Orchestra playing at #TomorrowLand - Hymn composed by Hans Zimmer. #ThinkBig
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New Post: 5 Innovative Mobile Marketing Techniques To Look Out For
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So This is What a #LEGO Angry Bird Looks Like
http://buff.ly/1C1rifE  
#AngryBirds #SDCC #SDCC2015
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#TBT   #throwbackthursdays  That day when Ice-T begged to take a picture with me at ‪#‎e3‬
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#LEGO  +  #AngryBirds   will be a thing in 2016, on time for theatrical release of upcoming motion picture (!)
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Have him in circles
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The Week That Was - Juhannus in Helsinki
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Trip to Lyon, visiting Eden Games studios.
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Reading LinkedIn out loud sounds as ridiculous as you'd expect
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People
Have him in circles
269 people
Samy Joe (JeGeekJePlay)'s profile photo
Donna Sam's profile photo
SUPENTA's profile photo
Maria Dialeta REYMOND's profile photo
Jens Lauritzson's profile photo
Virtual Reality's profile photo
La Lengua Spanish Schools and Tours's profile photo
Ken Macbeth Knowles's profile photo
Cristiana Maria Purdescu's profile photo
Basic Information
Gender
Male
Other names
Scal
Apps with Google+ Sign-in
  • Best Fiends
Story
Tagline
Once upon a time I was a ninja; now aspiring to become samurai...
Introduction
Hands-on economist with a strong background in start-up entrepreneurship, a passion for writing, gaming, cinema, and 15 years of experience in marketing, public relations, business development, customer acquisition/retention and community management. Currently active in the mobile gaming space and in green hardware cooling.
Bragging rights
Used to run marketing at Lik-Sang.com back in the early Internet days. Have written for EDGE and JeuxVideo.com. Participated in launching Combo Crew and ZiGGURAT on the App Store. Drove the "Mysterious Cities of Gold video game" Kickstarter campaign to 152% of funding goal. Participated in bringing Smartjoy (first USB adapter for PlayStation controllers), Smartjoy FRAG, Super Smartjoy, Resident Evil 4 Chainsaw Controller and Street Fighter 15th Anniversary Stick to market. Speak and write French, English and Spanish. Lived as a "gwai-loh" in crazy Hong Kong for five years. Learned salsa dancing as a "gringo" in Colombia.
Work
Occupation
Executive Consultant (video game industry, mobile economy, marketing, start-up)
Skills
Marketing, Writing, Strategy, Business Model, Economics, Monetization, Public Relations, Social Media, Management, Entrepreneurship, Start-ups, Crowdfunding, Branding, App Store distribution, Performance-based Advertising.
Employment
  • Scale-Up Consulting
    Executive Consultant, 2013 - present
    Strategic advice, marketing analysis, planning and operational execution of plans for various clients in the mobile gaming field, including Ynnis Interactive ("Mysterious Cities of Gold" video games), The Game Bakers (Squids, Combo Crew), Fishing Cactus etc.
  • Flaregames
    Growth Hacking Specialist, 2014 - 2015
    Responsible for spotting and leveraging market trends, as well as finding marketing areas and vehicles offering high growth potential.
  • Allied Control Limited
    Marketing & Communication Advisor, 2013 - 2014
    Allied Control builds 2-phase immersion cooling systems for power electronics using 3M Novec Engineered Fluids. Project consulting to allow organizations to make use of this elegant technology instead of using energy hungry and cumbersome traditional cooling methods. The new DataTank 1.4MW Container Unit is the company's third generation system and built in the USA. Previously Allied Control designed and built Immersion-1, the largest FPGA cluster worldwide, and Immersion-2, a 500kW rack platform design for 3M™ Novec™ Engineered Fluids. Allied Control runs the World's first immersion cooled data center since 2012. Allied Control works with external clients to implement passive two-phase immersion cooling in supercomputers and other high power density applications such as Bitcoin mining, for example. I advise them about communication and marketing.
  • Freelance
    Writer / Author, 2007 - 2015
    Available for all types of writing, copy-writing, editing or screenwriting assignments in English and French. Have written for EDGE and JeuxVideo.com among others. Recently finished writing first book (to be published in the fall). Two unsold feature film screenplays waiting for you in my drawer, Mr. Hollywood Big Shot.
  • The Game Bakers
    Marketing & Biz Dev Advisor, 2013 - 2013
    I was advising company founders in Marketing, Strategy, Communication and Business Development, setting up vehicles and channels to increase company sales and exposure. The fantastic talents at the up and coming indie studio had already released Squids and its sequel Squids Wild West to critical acclaim on mobile platforms. I was assisting them in expanding this charming universe into a franchise. I also had the luck to work on their exciting new generation brawler "Combo Crew".
  • Fishing Cactus
    Marketing & PR Advisor, 2012 - 2013
    Optimization of company exposure, maximization of mobile games sales through various channels and vehicles, shaping and structuring the marketing department. I also had the privilege to work on the communication strategy for upcoming PC-Mobile hit Creatures Online.
  • Freshuu
    Chief Creative Officer - co-founder, 2010 - 2012
    Designing and overseeing production of various video game titles for smartphones and tablets. I've also helped launching Tim Rogers' critically acclaimed ZiGGURAT on iOS.
  • Vivo Products
    Creative Director, 2007 - 2009
    We worked on an unannounced Wii dance video game project and involving a music superstar for publisher Majesco. The game got canned half way into development, for internal financial reasons at publisher. Studio closed subsequently. Despite ending in failure, the stint taught me a lot about the craft of making video games.
  • Lik-Sang.com
    Marketing Director, 2002 - 2006
    A thrilling experience. This position provided me with a unique point of view on the entire video games industry and the Internet. The marketing department under my supervision was dealing day in, day out with over 9.000 different gaming products and over a million customers from 105 countries. In my time, the company turn-over grew in double-digits year-on-year for 4 consecutive years. Generated 15 million US$ of revenue, with only 22 employees at a 40% operating margin in final year. The equivalent of 6000 MS Word pages were published on the company blog, for which I served as E.I.C., long before the word "blog" was even coined. The daily average readership of the blog grew from 30.000 to 100.000 over time. In its time, Lik-Sang was the largest key account from Asia - ahead of Amazon.co.jp - for UPS, DHL and PayPal by volume and number of transactions.
  • JeuxVideo.com
    Asia Editor, 2003 - 2005
    I was the special correspondent in Asia for the JeuxVideo.com portal. Have written multiple editorials and articles for them.
  • NubyTech
    SVP Business Development, 2003 - 2005
    NubyTech produced video game peripherals under licenses from major publishers such as Sony, Microsoft, Nintendo, Tecmo or Capcom. Among other things, I've participated into the creation of the Street Fighter 15th Anniversary Arcade Stick and the Resident Evil 4 Chainsaw Controller. I've also set up the international distribution and sales channels for the company, and have helped shape their global communication line.
  • Eclectic Multimedia
    Managing Director - Founder, 1998 - 2002
    A start-up specialized in video games peripherals production (in China) and distribution (across Europe). The venture gave birth to the Smartjoy brand.
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