2,104 respondents answered these 13 questions:1.
How many times have you used the internet to find a local business in the last 12 months?2.
Select the Business Types you have searched for via the internet in the last 12 months? 3.
Do you read online customer reviews to determine whether a local business is a good business?4.
Which of these businesses types have you read online customer reviews for? 5.
How many online reviews do you need to read before you feel that you can trust that business?6.
What average star rating is too LOW for you to consider using a local business?7.
How do online customer reviews affect your opinion of a local business?8.
Do you trust online customer reviews as much as personal recommendations?9.
When you read positive reviews of a business, what is the next step you generally take?10.
For which of these local business types does ‘Reputation’ matter the most when choosing a business?11.
Which of the following ‘Reputation-traits’ is MOST important to you when selecting a local business to use? 12.
In the last 12 months have you recommended a local business to people you know by any of the following methods? 13.
Which of these factors would make you more likely to recommend a local business to people you know? #Fresno #Clovis #onlineshopping #marketingonline