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So much data, so little time! An expert explains how to start reporting using #marketingautomation :
Meet Isaac Payne. Today’s expert joins us to talk about a very important topic that many marketers struggle with: reporting. As a Marketing Operations Specialist, Isaac has been building and analyzing Pardot campaigns and reporting since 2013, and is here to share his expertise! To learn more about our summer camp content series, please click here. Alright, Isaac, let’s dive right in…Reporting is such a crucial thing in modern marketing — vague g...
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#Marketing  nerds, rejoice! We've got 30+ worksheets to help perfect your strategy & campaigns.

Download now: http://prd.to/1SfYSpH
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95% of new products launched by established companies flop each year. Be part of that elusive 5% with help from this e-book:

#productmarketing   #marketingstrategy  
According to a study by AcuPoll, more than 95% of new products launched by established companies fail each year. Why? Because companies are going to market without a coordinated, customer-focused launch plan in place. That’s why Pardot and Kapost have teamed up to create the Blueprint of Product Launch Marketing, which can help you develop a successful launch product plan from start to finish. In this e-book, you’ll learn all about:Developing a s...
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We sat down with a CRM engineer to discuss the #marketingautomation  and CRM integration process: what to expect, how to prevent common roadblocks, and how to get the most out of your new system.
A few weeks ago, Senior Implementation Specialist Susan Spicknall joined us to talk shop about getting started with a new marketing automation tool. Today, we’d like to expand on that topic by discussing the marketing automation and CRM integration process: what to expect, how to prevent common roadblocks, and how to get the most out of your new system. Rob Phillips, CRM Engineer at Pardot, joins us to share his expertise on the subject. Read on ...
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63% of business leaders say they use online search as a primary tool to find content.

Optimize your blog posts for search with this helpful #SEO  checklist: http://prd.to/1MISVL6
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Are you falling victim to the "vanity metrics trap"? Find out:
What metrics do you use to measure the success of your marketing? You may be aware of the term ‘vanity metrics,’ or numbers that don’t represent true value for your business’ bottom line, but do you really know which metrics are ‘vanity’ and which are more meaningful? As I recently heard it (aptly) put by Nolin LeChasseur of Brainrider, “vanity metrics just show that marketing is busy;” what you’re looking for are metrics to communicate that mark...
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Sometimes there is an "I" in team. When that's the case, here's how you can manage all your #marketing  campaigns:
Kylie Nickles, Senior Client Advocate at Pardot, will be providing her best marketing automation tips and tricks in her new two-part series on the Pardot blog. Last week, we covered tips and tricks for a marketing team of one to consider when planning several campaigns at the same time. When running several campaigns at once, planning is key. From ensuring your naming convention allows you to easily put the pieces together, to making sure you’re ...
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Wait till you see what we've got in store for #DF15 :
It’s hard to believe that another Dreamforce is right around the corner — and this one promises to be better than ever. This year, we’re buckling down to bring you some of our best B2B content, can’t-miss parties, and awesome giveaways. Take a look at our summer camp post from last week to learn how to make the most of the Dreamforce experience (including what to pack!), and get ready for the best Dreamforce yet! Hoping to hang with Pardot at Dre...
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The brutal truth: your emails are being reported as spam even if you're following CAN-SPAM laws. Learn why.

#emailmarketing  
Spam complaints are a key indicator of the overall health of your email program. Mailbox providers take spam complaints into account to help determine if your mail should go into an inbox or straight to the junk folder. It’s important to keep your spam complaints as low as possible so that you can see the highest possible deliverability rates. This post is the first in a series exploring the reasons that prospects click “report as spam,” and what...
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Learn how we do #leadnurturing  here at Pardot, and get tips and tricks for perfecting your strategy:
When we first started our summer camp series, we conducted a poll to see which topics our audience would be most interested in — and lead nurturing topped the list! Today, Maureen Flaherty, Pardot’s Email Marketing and Campaigns Specialist, steps up to the plate to answer your burning questions about putting a successful nurturing program in place.  Let’s hear it, Maureen!Alright, Maureen, no pressure — but you’re about to speak to one of our mos...
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Survive — and thrive! — at #DF15  with these expert tips:
Meet Suzy Matus. Today’s expert joins us to share her advice on a very important and relevant topic: events — and more specifically, Dreamforce. If you’re planning to join the wonderful madness that is Dreamforce on September 15th, you can’t afford to miss Suzy’s advice for getting the most out of this incredible opportunity to connect with your peers and get the most out of your investment — as an attendee or as a sponsor. To learn more about ou...
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95% of #B2B  buyers say peers and colleagues are their most trusted sources for product recommendations. Read more:
A majority of B2B buyers have already made a purchase decision by the time they contact a sales representative, which means marketers need to make customer experience a priority, according to a new IDC study on the customer lifecycle.
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Have them in circles
1,088 people
Tammy Sagastume's profile photo
Maryanne H's profile photo
Jennifer Jurczynski's profile photo
Tim Platt's profile photo
Peppers Rogers's profile photo
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B2B Marketing Automation by Salesforce
Introduction
Pardot Marketing Automation allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

For more information, call 1-855-426-9213 or visit us at www.pardot.com.