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Ready to kickstart your #marketingautomation  success?

Check out this 5-step starter kit full of best practices, worksheets, and more:
B2B marketers who implement marketing automation increase their sales pipeline contribution by 10%. –Forrester Research It’s not a number to scoff at, and it explains why marketing automation has now amassed widespread interest across industries. In fact, 79% of top-performing companies have been using marketing automation for more than two years. (Gleanster) But enough with all the stats. You get why you need marketing automation (maybe you’ve e...
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Smarter Marketing: All About Email Engagement in 90 Seconds

#marketing   #emailmarketing  
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VIDEO: 5 Simple Content Marketing Secrets

#contentmarketing  
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Great stats-packed  #infographic  from +MarketingProfs: 'The Rise of Marketing Automation'
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Thanks for passing this along, +Pardot!
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Unfortunately, Office 365 is known for creating problems for email marketers. But don't despair! Here's your solution:

#emailmarketing  
If you're using Office 365 for email, learn how to ensure your test messages make it to the inbox.
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Exciting news! +SurveyMonkey for +Salesforce now integrates with Pardot for more personalized marketing:
We know that one of the best ways to understand your customers and cater to their preferences is simply to ask them questions, then take action based on their responses. That’s why we’re excited to announce that SurveyMonkey for Salesforce now integrates with Pardot, allowing you to better understand your customers and make smarter, data-driven decisions. Now, Pardot customers with Custom Objects (included with Ultimate or as an add-on for Pro) u...
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Smarter Marketing Video Series: Audience Segmentation

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Personalization with Marketing Automation (in 90 Seconds)

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Using #Sales  Insights Without Being Creepy: A 90-Second Video
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Google Adwords is changing for the better. Here's what you need to know:

#marketing   #advertising   #ppc  
Back in April, we published a post about some updates that Google made to their search algorithm this Spring. Well, Google is at it again — but this time, they’ll be making some much-needed changes to Adwords URLs. According to Google, they “are introducing Upgraded URLs to provide an easier and faster way to manage and track important information about each click on your AdWords ads.” While Google has already begun rolling these changes out, adv...
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Are you tracking engagement levels — or marketing in the dark?
How are your prospects interacting with the content on your website? How many views does your average e-book get? What types of social media posts do your followers most appreciate? If you’re investing time and resources into your marketing initiatives, but operating blindly when it comes to engagement levels, there’s a good chance you’re wasting a significant amount of time and money. Learning how to track engagement is the first step towards le...
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Your comprehensive guide to building a #leadscoring  hierarchy — Check out this helpful infographic from +SnapApp and +RingLead:
More and more marketers are implementing lead scoring programs to rank prospects against one another, smooth the lead flow, and build a range of business rules, from ownership to activities. In fact, 44% of marketers have a lead scoring program in place, according to Lattice Engines. If you haven’t yet begun your lead scoring program, or you’re in the process of building one out, a sample hierarchy is a great place to start. While there are many ...
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B2B Marketing Automation by Salesforce
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Pardot Marketing Automation allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

For more information, call 1-855-426-9213 or visit us at www.pardot.com.