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Here's what sales-marketing alignment REALLY looks like in action:
Last week, I told you a story about Anna and James. Today, that story continues with a closer look at how Anna, in particular, uses the tools at her disposal to work more efficiently throughout the week. In case you’re playing catch-up here: Anna is a mid-market sales rep who thinks in quotas, while James is a marketer with high aspirations to impact his business, and their hypothetical success story can show you how sales-marketing alignment oug...
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A master list of 16 interviews filled with with tactical, how-to #marketing  advice:
If you’ve been following our summer camp posts, you know that we’re sad to call this series a wrap — we’ve learned so much over the past couple months from our featured expert interviews. We’ve talked with 16 of the most trusted experts we know, enjoyed perspectives from across the organization, learned a lot about how marketing overlaps with different areas of expertise, and how marketers can help. And above all, we’ve strove to answer one impor...
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If people have to jump through hoops to unsubscribe from your emails, you better bet they'll be reporting them as spam.
Today, we’ll be covering the final topic in my three-part series on spam complaints: issues with unsubscribing. This is one of my favorite topics, as I tend to enjoy going after senders for making their unsubscribe processes particularly difficult. (In case you missed it, you can check out part one of my series here (“I didn’t sign up for this!”) and part two here (“Too much, too soon!”). 1. You ask me to reply to unsubscribe. Full disclosure — t...
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What makes top-performing #sales  teams so successful?

New research in this #infographic :
This infographic from Salesforce breaks down new research showing that top sales teams are tech-savvy, adaptable, & adept at collaborating to close a deal.
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At +Dutch Network Group we're using Pardot not just for sales & leads but more as an agency. The multi-domain implementation is a bit of a challenge but we got it going :) 
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Anna is a mid-market sales rep who thinks in quotas, while James is a marketer with high aspirations to impact his business. And they rarely see eye-to-eye.

Until now:
Let me tell a story about Anna and James. Why am I telling you a story on a B2B marketing automation blog, you ask? Because it’s a heck of a lot more interesting than a list of product features and benefits, chock-full of inspiring marketing buzzwords. And because I think it’s the best way for you to envision how using sales and marketing tools like Salesforce Engage and Pardot in tandem will impact your day-to-day routine — as well as your botto...
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Don't end up as a cautionary tale. Learn how to bounce back from these  #digitalmarketing  mistakes:
Everyone makes mistakes at work, but marketers tend to make them a little more publicly than most. While these mistakes can be embarrassing, they’re definitely not the end of the world. The key is to be transparent when you do mess up. You don’t have to call attention to tiny mistakes, but ignoring significant or offensive mix-ups will only make the problem worse. Let’s take a look at three common mistakes digital marketers make and how to deal w...
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It's that time of year again! We've put together a curriculum for #B2B  marketers & sales reps with resources ranging from fun videos to in-depth e-books:
Every time I see a yellow school bus driving through my neighborhood, I get a twinge of nostalgia and the sudden urge to sharpen a No. 2 pencil in an old-school, manual pencil sharpener. (Then I remember I never have to eat cafeteria food again, and I feel a deep appreciation for adulthood.) If you’re like me and inevitably get nostalgic during back-to-school season, this is the blog post for you. We’ve put together a sort of curriculum for B2B m...
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✅ The opportunity to learn from world-famous sales and marketing experts
✅ Free food, including the Grove's beloved Guacamole Chop Salad
✅ A hilarious create-your-own stock photo booth

The B2B Marketers Cafe at #DF15‬  has all this and more:
One of the best parts of Dreamforce is connecting with others in your field to learn, network, and share creative ideas (plus a drink or two). But with more than 150,000 registered attendees and a campus the size of a small city, how can you find marketers like you? This year we are bringing the all-new B2B Marketers Cafe to Dreamforce. Located at The Grove, just around the corner from Moscone, the Cafe is a space just for marketers to fuel up, ...
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Going to #DF15  this September? Don't miss the chance to meet members of HBO's Silicon Valley at Pardot's party:
Pardot is going to be at Dreamforce 2015 in a big way! How big? Even members of the cast of HBO's Silicon Valley will be hanging out with us at our Pardot Party
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Don't miss the chance to party with Pardot (and cast members from HBO's Silicon Valley!) at #DF15 :
Hi there Pardot blog readers! My name is Shannon, and I am head of the Pardot Marketing Department. Not sure what it says that the first time my team lets me blog is when we’re talking about parties, but here it goes! Dreamforce 2015 will be my ninth Dreamforce, and my sixth Dreamforce as a part of Salesforce. I’ve watched the event get bigger and more amazing every year, and the Dreamforce party scene is no exception.Let’s be honest, after a lon...
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Back in the early days of Pardot, we had a one-woman marketing team. In this interview, she explains how we built the business from the ground up with the help of  #marketingautomation :
Meet Laura. Well, hard to believe, but it’s time for us to wrap up our Summer Camp stories, and we’ve brought in a very special guest for our final post! Meet Laura Horton, Pardot’s very first marketing hire and currently the fearless leader of our content team. Laura’s here to share her experiences in watching Pardot grow from a small startup to a division of a Fortune 500 company — and how she used the Pardot product all along the way. Laura, t...
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Overwhelmed by all the options at #DF15 ? We've rounded up 5 sessions you can't miss: http://prd.to/1ICG1NT 
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Pardot's Collections
People
Have them in circles
1,123 people
Zachry Bolien's profile photo
Nicholas King's profile photo
Paul Lafreniere's profile photo
Erin Planting's profile photo
stephen satler's profile photo
Jim McCraigh's profile photo
uma sharma's profile photo
We Rock Your Web's profile photo
Jeremy Bean's profile photo
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Phone
855-426-9213
Fax
404-439-4043
Address
950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326
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B2B Marketing Automation by Salesforce
Introduction
Pardot Marketing Automation allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

For more information, call 1-855-426-9213 or visit us at www.pardot.com.