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Pankaj Sabharwal
1,032 followers -
Digital Marketing Enthusiast, Chandigarh, India
Digital Marketing Enthusiast, Chandigarh, India

1,032 followers
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This is awesome!!!
+AdWords l +Google AdSense l +AdMob by Google I +DoubleClick I +Think with Google I +Google Partners 

1. Google Ads: google.com/ads
. Start here > support.google.com/ads
. New Advertiser > goo.gl/c2rdjw
. Experienced Advertiser > goo.gl/zRXgZM
. Global Advertiser > goo.gl/2ezmxo
. Google Digital team > goo.gl/MZzAV7
. Ads Setting > goo.gl/LQW7uX
. Google Ads Display Network > goo.gl/m3S4db
. Ad Grants > goo.gl/xnbpDO
. Active View by Google > goo.gl/Wk58mu

2. Google AdSense: goo.gl/VKI1qu
. Start here > support.google.com/adsense
. On YouTube > goo.gl/9Zvn8z
. Optimizing > goo.gl/ujE2Zb
. Blog > goo.gl/uQJ4rX
. Forum > goo.gl/MX9xJJ
. AdSense Guide to Mobile Web Success > goo.gl/87D9kv
. AdSense Guide to Audience Engagement > goo.gl/DmyuJG
. Google for Publishers > goo.gl/ch7CrX

3. AdWords: goo.gl/eLiamZ
. Start here > support.google.com/adwords
. Help Videos > goo.gl/jP6K5I
. Community > goo.gl/cbN3xq
. Google Partners > google.com/partners
. Policy Center > goo.gl/jiOiAT
. AdWords Experts > goo.gl/R32oXv
. Blog > goo.gl/bEBhv6
. AdWords Scripts > goo.gl/fH5IJT
. Keyword Planner > goo.gl/OZALhv
. AdWords Best Practices Series > goo.gl/NU426T
. YouTube > goo.gl/e5dyWK
. Google AdWords Guide > goo.gl/pctXIA
. Getting AdWords certified > goo.gl/ZoZ2nr
. Exam study guides > goo.gl/Bz37nO
. Mobile Ads > goo.gl/nvJndE
. Google Adwords Express > goo.gl/3vCiBR
. Google AdWords Editor > goo.gl/hYDPfX

4. +Google Partners -> goo.gl/hJ94b6

5. +DoubleClick -> doubleclickbygoogle.com
. Blog > goo.gl/iV3kCA (Advertiser) & goo.gl/n05oUA (Publisher)
. YouTube > goo.gl/fxmcY9
. DoubleClick Campaign Manager > goo.gl/gsDYIU
. DoubleClick Creative Solutions > goo.gl/AKhMH9
. DoubleClick Measurement > goo.gl/KUir43
. DoubleClick Mobile > goo.gl/Scm3Rz
. DoubleClick Programmatic > goo.gl/BHr3uT
. DoubleClick Search Management > goo.gl/hbxObK
. DoubleClick Search > goo.gl/tL1OQ1
. DoubleClick Video > goo.gl/UkIEeo
. DoubleClick Bid Manager > goo.gl/yxaiNR
. DoubleClick Ad Exchange > goo.gl/cZtCvS
. DoubleClick for Publishers > goo.gl/a29Glp
. DoubleClick - Certified Marketing Partners > goo.gl/nIQFPQ
. DoubleClick Insights > goo.gl/bUq1Je
. DoubleClick Solutions > goo.gl/p0WrFh
. DoubleClick Digital Marketing > goo.gl/ApIZcs
. DoubleClick Revenue Management > goo.gl/UeE3pm
. Rich Media Gallery > goo.gl/EqoeLS

6. +AdMob by Google: goo.gl/oGRkGh
. Start here > goo.gl/Wnv03s
. Forum > goo.gl/zpyovX
. YouTube > goo.gl/el40iJ
. Developers > goo.gl/7G1JjG
. App Developer Business Kit > goo.gl/ZOWiqb
. Guide to App Growth > goo.gl/nq7hCv
. The Secrets to App Success > goo.gl/juPCDB
. The No-nonsense Guide to App Monetization > goo.gl/SyCV6j

7. +Think with Google: goo.gl/iJU5Wa
Tools
. Consumer Barometer > goo.gl/0k7nfC
. Display Benchmarks Tool > goo.gl/zcepsB
. The Customer Journey to Online Purchase > goo.gl/0r2gLE
. YouTube Dashboard > goo.gl/2tnvza
. Google Trends > goo.gl/mULrAk
. Zero Moment of Truth > goo.gl/yQtQIX
. Active View by Google > goo.gl/wXRcel
Topics
. Advertising > goo.gl/2MjMRF
. Apps > goo.gl/8eno84
. Automotive > goo.gl/RSQJyN
. Business-to-Business > goo.gl/ezpaon
. Consumer Electronics > goo.gl/lgm79k
. Consumer Goods > goo.gl/xquGD3
. Consumer Trends > goo.gl/cZrcQL
. Creative > goo.gl/8p7DHd
. Display > goo.gl/FNRFw7
. Fashion > goo.gl/XP4uqn
. Financial Services > goo.gl/ckGzCF
. Government & Education > goo.gl/GlPqa6
. Healthcare > goo.gl/oOBeqW
. Holiday > goo.gl/fNVndT
. Marketer's Almanac > goo.gl/147iKC
. Measurement > goo.gl/zwmA6U
. Micro-Moments > goo.gl/wsVbRk
. Mobile > goo.gl/FsVvtc
. Programmatic > goo.gl/kGvYC5
. Retail > goo.gl/J5B8kj
. Search > goo.gl/boJHBx
. Social > goo.gl/bGiOFL
. Sports & Entertainment > goo.gl/TDPWgG
. Travel & Hospitality > goo.gl/3MlbhI
. Video > goo.gl/7PI631

*8. +Google Partners / google.com/partners
. Start here > support.google.com/partners
. Find a Google Partner > goo.gl/uj62wU
. Become a Google Partner > goo.gl/ukEVO1
. YouTube > goo.gl/0CL3W1
. Community > goo.gl/tr4t83
. 'Get Certified' HOA Series: goo.gl/YsglCa
. Video Solutions Guide: goo.gl/VokjL9
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Google is actively working on the Penguin 4.0 launch announcement. Maybe it is a sign it is coming really soon?

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Interesting!!!
Introducing account-level sitelinks

Sitelinks show additional links to specific pages on your website and are an effective way to drive traffic to your business [https://goo.gl/8P1m4v]. To save time and help ensure your text ads show with these helpful links, we’re rolling out account-level sitelinks: sitelinks that can show with any of the ads in your account. Campaigns and ad groups that don’t have campaign or ad group-level sitelinks, respectively, will automatically use sitelinks created at the account level.

Learn more about account-level sitelinks in the AdWords Help Center [http://goo.gl/8P1m4v]

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AccuWeather delivers enhanced value to advertisers
#measure #analytics

Want to know how AccuWeather provided more value to advertisers and boosted ad revenue? They used insights gained from data integrations to create deeply tailored advertising packages with high-value, unique audience segments. “We’re now creating new behavior-based ad products that are being very well received by our advertisers.” - Steve Mummey, Director of Ad Strategy & Audience Development, AccuWeather http://goo.gl/E1bkHo
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Is Google having difficulty with showing the right titles in their search results?

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It's Time to Rethink Measurement for Growth
#measure #marketing

"Marketers who are winning the growth game today don't base their analytics plans on the measuring tools they have. They start with the outcomes their business wants to achieve, then determine the best way to measure for those goals. If there's a mismatch between your goals and your measurement KPIs, it hinders your ability to drive the results you really want." http://goo.gl/Aq8433

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Google is dropping the mobile friendly label from the search results but the ranking signal is not going away.

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You can now share a link to the search you've done in the Google AdWords ad preview tool.

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RSVP for our live event next Wednesday, August 24th to learn how to optimize for conversions in your AdWords account. We'll be live at 1PM Eastern / 10AM Pacific and ready to take your questions: https://goo.gl/xAXzdg

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Was there an HTTPS ranking boost update at Google? Mozcast and RankRanger seem to show they did.
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