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Pam Moore
@PamMktgNut CEO / Founder at Marketing Nutz @MktgNutz
@PamMktgNut CEO / Founder at Marketing Nutz @MktgNutz

Pam's posts

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Throwback to 2010 - My #Entrepreneur Story! What & WHO is building your business? Dream big friends! #startup #smm 

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You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it.

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. You submit the ad for approval to Facebook and are dreaming about the increased brand awareness, new leads and even sales this new campaign is going to generate for you and your business. You head to dinner for a pre-celebration with a glass of wine.

Unfortunately, later that evening you get an email notification from Facebook informing you that your ad was not approved. “What the heck!” is what you are thinking. How could Facebook not approve your ad? The email states it violates their policy. “What policy?” is your next thought.

Now you get to spend the next day reworking your campaign, supporting visuals and maybe even some of the video, depending on what creative and social assets you have included in your marketing program. Not exactly what you had planned for the next day or two, correct?

If this has ever happened to you, don’t be too hard on yourself and go crawl under the “hide from social media and Facebook forever rock.” Instead, it’s time you educate and empower yourself to better understand the Facebook advertising policies. Yes, Facebook has what may seem like a ton of rules and guidelines if you are new to them.

However, the truth is that as a marketer or business owner it is up to you understand the Facebook advertising policies and guidelines. Facebook is not going to force you to read the guidelines. Instead they are going to make the policies available to you and it’s your responsibility to not only learn where they are but understand them.

If you don’t take the time to understand the Facebook policies, particularly for advertising it will only hurt your efforts over and over again in the future. It’s obviously much better to be proactive and take the time to understand the details.

     #Advertising   #PaidMedia   #sm   #smo   #smallbiz   #business  

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Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. There are far too many “experts” preaching their “get rich quick schemes” or touting that “Facebook marketing is free,” that it unfortunately gives even smart marketers new to earned, owned and paid media such as Facebook advertising a false sense of understanding what is truly required to achieve measurable success and results.

Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall. We train and speak all over the world helping marketing, business and brand leaders try to not only understand organic and paid media, but optimize it for the highest business result possible. One of the top questions I always hear is… “does Facebook marketing actually work?” Then, the next question I hear is…”why doesn’t Facebook advertising work for me and my business… I have tried it numerous times and finally just gave up.”

Does this sound familiar?

You get confused when you logon to Facebook ad manager
You run away from the Facebook Power Editor because it gives you bad dreams
You have wasted far too much money on Facebook advertising with little to zero return
You don’t know where to start when it comes to paid media, earned media and everything in between
You don’t know the difference between a Facebook boosted post or any other type of Facebook advertisement
If these thoughts feel a little too familiar, then you are in the right place. The truth is that Facebook advertising requires both art and science. You can’t just hop on Facebook, insert your credit card and out pops loads of leads, sales and ROI. I know some marketers may want you to believe such, but the truth is they likely just want your email address or your money.

This podcast is part of a new series titled “Welcome to the Pay to Play World, Are You Ready?”

Take a listen to the 208th episode of the Social Zoom Factor podcast to learn 5 things you MUST know before you spend one dime on Facebook advertising!

Be sure to subscribe to this entire brand new series, “Welcome to the Pay to Play World, Are You Ready?” on iTunes, Stitcher or SoundCloud!

In this 20 minute podcast you will learn:
5 foundational and fundamental elements you must know before spending a dime on Facebook marketing
How to get started right from day one as you start using or learn to optimize your Facebook marketing efforts and investment
Why you must have the right mindset for success using Facebook advertising
Different types of Facebook advertising options
The importance of setting goals, objectives and key performance indicators (KPIs) to measure success
Tips to determine your Facebook offer
The importance of an integrated digital and social platform for converting leads and achieving your goals
Why your problem in achieving your results using Facebook advertising may not be Facebook but other issues with your digital platform and conversion funnels
Why you must focus on your conversion funnels as a top priority before wasting time and money on Facebook advertising
The importance of knowing your audience to target your audience and increase ROI of Facebook advertising

#facebookadvertising   #facebookmarketing   #facebooktips   #paidmedia   #socialmedia   #socialmarketing   #socialmediamarketing   #advertising   #socialprofitfactor   #mktgnutz   #orlando   #lakenona  

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Patience is one of those words that many business and marketing leaders struggle with. It’s natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right?

However, as time pertains to both business and life it is always good to be patient. You know the saying… “good things come to those who wait.” But does it? Do we really need to wait?

I think that is the greatest misnomer about patience, is that you have to wait. The truth is that being “patient” doesn’t necessarily mean you are sitting on your tush doing nothing. In business it can mean that you are doing the right things to get to where you want to go and to achieve the business goals and objectives in the right way.

Patience in business is more about doing the right things that will sustain and grow your business for not only the short term but also the medium and long term.

When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results.

The worst part is that there are also many agencies and consultants who take advantage of these desperate, impatient people! They love their weaknesses and will sell them on the fallacy of instant results that are not feasible and take advantage of an unknowing customer who is looking for the shortcut to instant fame and success. Then, the desperate, impatient business marketer winds up in a worst place than if he or she would have simply been patient and done the right things to begin with.

In this episode of the Social Zoom Factor podcast I deliver some tough love to those who struggle with being impatient. I share tips to kick that impatient attitude to the curb and help you understand why you must slow down to speed up, set goals, determine objectives and build a plan to achieve and build your dream business and life. I also share some things to look out for when hiring an agency or consultant who may be promising you more than anyone could possibly deliver.

  #socialmediaroi   #socialbusiness   #socialmedia   #strategy   #business   #internetmarketing   #leadgeneration   #onlinemarketing   #facebookforbusiness   #socialmediatips   #podcast   #socialzoomfactor   #mktgnutz  

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Wish you could get your website or blog rockin' to support your business but don't know where to start? Learn from our partner and sponsor, +HostGator how to build a website! Kyler Patterson of +HostGator  will demonstrate live how easy it is to build a website with HostGator. You can even direct what and how he builds it! #HostGator #websitedevelopment   #websitedesign   #webdevelopment   #hosting   #marketing   #digitalmarketing  
Wish you could get your website or blog rockin' to support your business but don't know where to start? Learn from our partner and sponsor, +HostGator  how to build a website! Kyler Patterson of HostGator will demonstrate live how easy it is to build a website with HostGator. You can even direct what and how he builds it! #HostGator  

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Wish you could get your website or blog rockin' to support your business but don't know where to start? Learn from our partner and sponsor, +HostGator  how to build a website! Kyler Patterson of HostGator will demonstrate live how easy it is to build a website with HostGator. You can even direct what and how he builds it! #HostGator  

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Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline.

The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans!

Emotional branding helps connect you in the most human ways to your audience, customers and fans. It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand.

Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. Instead emotional branding is about igniting emotions at the core of everything you say and do. It’s about understanding your audience, humanizing your brand, using language that connects you with your brand and the list goes on.

Most important, building an emotional brand requires doing these things consistently. Emotional branding requires knowledge of your audience, knowledge of your own brand and the value you offer in the most human way to your audience and customers. It must be more than words, more than broken promises. Your words must not only connect but your brand must deliver on those promises or the words will fall on deaf ears and blind eyes.

Wikipedia defines emotional branding as follows:

“Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer’s emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding, companionship or love.” Source

Take a listen to the 207th episode of the Social Zoom Factor to learn how you can tap into the power of emotional branding to ignite your audience, business and brand! I share with you 8 foundations for integrating emotion into your branding strategies.

#branding   #socialmedia   #marketing   #digitalmarketing   #socialbranding   #brandingstrategy   #brandingtips   #communication   #brand  

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It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money.

Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. At the heart of social media is people. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes.

You can’t buy advocates, friends, fans, evangelists, or word of mouth. A person that likes your Facebook page or follows you on Twitter is not immediately going to trust you, love you or want to tell their friends about you.

Paid media will help you attack the right audience, get more likes, followers, views and clicks. However, it’s up to you to invest in relationships that will help you earn trust, advocates and loyal customers.

Earning brand advocates and making friends via the social networks is based on trust. It requires investment in the human beings within your community.

Unfortunately, less than 3% of the people that like your Facebook page will ever visit the actual page again.

Bottom line, the best relationships take time.
Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends.

#socialmedia   #branding   #community   #advocates   #brandadvocacy   #brandevangelist   #influencermarketing   #marketing   #socialbusiness   #digitalmarketing   #b2b   #b2c   #socialmediaagency   #lakenona   #orlando   #digitalagency  

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Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap 

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas.
I love the Adobe events as I get to hang with my kind of people. 

They’re not just geeks or technologists. It’s a marketing and business event packed with 10k marketing technologists. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer.

This year the event had quite a line up on speakers including George Clooney, Thomas Middleditch (star of the HBO show Silicon Valley, Donny Osmond, and Abby Wambach. Of course there were brand Leaders as well from Mattel, Mcdonalds and industry leaders such as Brian Solis, a good friend and one of my favorites in the industry.

The focus of content and discussions this year at Adobe Summit centered around customer experience as the future of business and marketing

For marketers, it’s imperative to understand the true definition and foundations of customer experience.

What does an experience business look, smell and feel like?  What are the top 4 characteristics of an experience business? How do they differentiate? What are the benefits? How and where do brand leaders start if they want to shift focus of marketing and business investment toward customer experience? How do you get approval from key stakeholders and executives?

To hear the answers to these questions and more, take a listen to the 205th episode of the Social Zoom Factor podcast for a recap of the event and my key take-aways.

#customerexperience   #marketing   #cx   #ux   #podcast   #socialzoomfactor   #orlando   #lakenona   #digitalmarketing   #socialmedia  

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Top 50 Podcasts for Marketing Technologists! Happy to see our #SocialZoomFactor #podcast  included. 

#marketing   #socialmedia   #digitalmarketing   #Strategy  
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