However, as time pertains to both business and life it is always good to be patient. You know the saying… “good things come to those who wait.” But does it? Do we really need to wait?
I think that is the greatest misnomer about patience, is that you have to wait. The truth is that being “patient” doesn’t necessarily mean you are sitting on your tush doing nothing. In business it can mean that you are doing the right things to get to where you want to go and to achieve the business goals and objectives in the right way.
Patience in business is more about doing the right things that will sustain and grow your business for not only the short term but also the medium and long term.
When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results.
The worst part is that there are also many agencies and consultants who take advantage of these desperate, impatient people! They love their weaknesses and will sell them on the fallacy of instant results that are not feasible and take advantage of an unknowing customer who is looking for the shortcut to instant fame and success. Then, the desperate, impatient business marketer winds up in a worst place than if he or she would have simply been patient and done the right things to begin with.
In this episode of the Social Zoom Factor podcast I deliver some tough love to those who struggle with being impatient. I share tips to kick that impatient attitude to the curb and help you understand why you must slow down to speed up, set goals, determine objectives and build a plan to achieve and build your dream business and life. I also share some things to look out for when hiring an agency or consultant who may be promising you more than anyone could possibly deliver.
#socialmediaroi #socialbusiness #socialmedia #strategy #business #internetmarketing #leadgeneration #onlinemarketing #facebookforbusiness #socialmediatips #podcast #socialzoomfactor #mktgnutz
Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. At the heart of social media is people. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes.
You can’t buy advocates, friends, fans, evangelists, or word of mouth. A person that likes your Facebook page or follows you on Twitter is not immediately going to trust you, love you or want to tell their friends about you.
Paid media will help you attack the right audience, get more likes, followers, views and clicks. However, it’s up to you to invest in relationships that will help you earn trust, advocates and loyal customers.
Earning brand advocates and making friends via the social networks is based on trust. It requires investment in the human beings within your community.
Unfortunately, less than 3% of the people that like your Facebook page will ever visit the actual page again.
Bottom line, the best relationships take time.
Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends.
#socialmedia #branding #community #advocates #brandadvocacy #brandevangelist #influencermarketing #marketing #socialbusiness #digitalmarketing #b2b #b2c #socialmediaagency #lakenona #orlando #digitalagency
Paid advertising is the easy way out for both agencies, marketing managers and brands. It is familiar as it fits into the traditional model, but it is not "social".
Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand.
Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. The colors, language and visuals are supporting elements, not “the” brand. Big difference.
Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s a promise delivered. It’s value received. It’s community. It’s relationship. It’s empowerment, inspiration, education and the list goes on.
Are you influencing brand perception in a positive way? Your brand is your personality, communication, tone and perceptions of all who experience your brand. At the root of your brand are a set of experiences.
You can’t control perception. However, you can influence perception if you know how to build, launch and manage your brand architecture. Every brand touch is an opportunity to influence perceptions, to build your reputation.
At the core, your brand is rooted in who you are and how you care about others. It’s not just about you. It’s not just about pretty colors or a logo you pay a marketing or branding agency big bucks to design. It’s not a brand manual the same agency delivers and you don’t look at again until the next agency asks for it.
Your brand is the foundation and one of the most important aspects of your business. Regardless of the size of your business, you have one chance to make a first, second and third impression. Every brand touch counts. Every brand touch is influencing perception and building your reputation. You are either earning trust, building though leadership and relationships or you are not!
A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Doing such can emotionally bring people closer to your brand in a very real, meaningful and human way. The more confidence you have in your brand foundation the more confidence your ideal customer will have in believing in your brand promise.
Would you like to learn where to start in building your brand architecture, strategy, vision, mission and more so that you can impact brand perceptions, increase brand equity and build a loyal tribe of brand evangelists? If you answer yes, then you have landed on the right blog post and podcast episode today!
Take a listen to the 201st episode of the Social Zoom Factor podcast where I provide the definition of a brand, reputation and most importantly the top 5 reasons why you must develop your brand strategy and how it can benefit your business, customers and greater community!
You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. You submit the ad for approval to Facebook and are dreaming about the increased brand awareness, new leads and even sales this new campaign is going to generate for you and your business. You head to dinner for a pre-celebration with a glass of wine.
Unfortunately, later that evening you get an email notification from Facebook informing you that your ad was not approved. “What the heck!” is what you are thinking. How could Facebook not approve your ad? The email states it violates their policy. “What policy?” is your next thought.
Now you get to spend the next day reworking your campaign, supporting visuals and maybe even some of the video, depending on what creative and social assets you have included in your marketing program. Not exactly what you had planned for the next day or two, correct?
If this has ever happened to you, don’t be too hard on yourself and go crawl under the “hide from social media and Facebook forever rock.” Instead, it’s time you educate and empower yourself to better understand the Facebook advertising policies. Yes, Facebook has what may seem like a ton of rules and guidelines if you are new to them.
However, the truth is that as a marketer or business owner it is up to you understand the Facebook advertising policies and guidelines. Facebook is not going to force you to read the guidelines. Instead they are going to make the policies available to you and it’s your responsibility to not only learn where they are but understand them.
If you don’t take the time to understand the Facebook policies, particularly for advertising it will only hurt your efforts over and over again in the future. It’s obviously much better to be proactive and take the time to understand the details.
#Advertising #PaidMedia #sm #smo #smallbiz #business
Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall. We train and speak all over the world helping marketing, business and brand leaders try to not only understand organic and paid media, but optimize it for the highest business result possible. One of the top questions I always hear is… “does Facebook marketing actually work?” Then, the next question I hear is…”why doesn’t Facebook advertising work for me and my business… I have tried it numerous times and finally just gave up.”
Does this sound familiar?
You get confused when you logon to Facebook ad manager
You run away from the Facebook Power Editor because it gives you bad dreams
You have wasted far too much money on Facebook advertising with little to zero return
You don’t know where to start when it comes to paid media, earned media and everything in between
You don’t know the difference between a Facebook boosted post or any other type of Facebook advertisement
If these thoughts feel a little too familiar, then you are in the right place. The truth is that Facebook advertising requires both art and science. You can’t just hop on Facebook, insert your credit card and out pops loads of leads, sales and ROI. I know some marketers may want you to believe such, but the truth is they likely just want your email address or your money.
This podcast is part of a new series titled “Welcome to the Pay to Play World, Are You Ready?”
Take a listen to the 208th episode of the Social Zoom Factor podcast to learn 5 things you MUST know before you spend one dime on Facebook advertising!
Be sure to subscribe to this entire brand new series, “Welcome to the Pay to Play World, Are You Ready?” on iTunes, Stitcher or SoundCloud!
In this 20 minute podcast you will learn:
5 foundational and fundamental elements you must know before spending a dime on Facebook marketing
How to get started right from day one as you start using or learn to optimize your Facebook marketing efforts and investment
Why you must have the right mindset for success using Facebook advertising
Different types of Facebook advertising options
The importance of setting goals, objectives and key performance indicators (KPIs) to measure success
Tips to determine your Facebook offer
The importance of an integrated digital and social platform for converting leads and achieving your goals
Why your problem in achieving your results using Facebook advertising may not be Facebook but other issues with your digital platform and conversion funnels
Why you must focus on your conversion funnels as a top priority before wasting time and money on Facebook advertising
The importance of knowing your audience to target your audience and increase ROI of Facebook advertising
#facebookadvertising #facebookmarketing #facebooktips #paidmedia #socialmedia #socialmarketing #socialmediamarketing #advertising #socialprofitfactor #mktgnutz #orlando #lakenona
The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans!
Emotional branding helps connect you in the most human ways to your audience, customers and fans. It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand.
Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. Instead emotional branding is about igniting emotions at the core of everything you say and do. It’s about understanding your audience, humanizing your brand, using language that connects you with your brand and the list goes on.
Most important, building an emotional brand requires doing these things consistently. Emotional branding requires knowledge of your audience, knowledge of your own brand and the value you offer in the most human way to your audience and customers. It must be more than words, more than broken promises. Your words must not only connect but your brand must deliver on those promises or the words will fall on deaf ears and blind eyes.
Wikipedia defines emotional branding as follows:
“Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer’s emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding, companionship or love.” Source
Take a listen to the 207th episode of the Social Zoom Factor to learn how you can tap into the power of emotional branding to ignite your audience, business and brand! I share with you 8 foundations for integrating emotion into your branding strategies.
#branding #socialmedia #marketing #digitalmarketing #socialbranding #brandingstrategy #brandingtips #communication #brand
In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas.
I love the Adobe events as I get to hang with my kind of people.
They’re not just geeks or technologists. It’s a marketing and business event packed with 10k marketing technologists. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer.
This year the event had quite a line up on speakers including George Clooney, Thomas Middleditch (star of the HBO show Silicon Valley, Donny Osmond, and Abby Wambach. Of course there were brand Leaders as well from Mattel, Mcdonalds and industry leaders such as Brian Solis, a good friend and one of my favorites in the industry.
The focus of content and discussions this year at Adobe Summit centered around customer experience as the future of business and marketing
For marketers, it’s imperative to understand the true definition and foundations of customer experience.
What does an experience business look, smell and feel like? What are the top 4 characteristics of an experience business? How do they differentiate? What are the benefits? How and where do brand leaders start if they want to shift focus of marketing and business investment toward customer experience? How do you get approval from key stakeholders and executives?
To hear the answers to these questions and more, take a listen to the 205th episode of the Social Zoom Factor podcast for a recap of the event and my key take-aways.
#customerexperience #marketing #cx #ux #podcast #socialzoomfactor #orlando #lakenona #digitalmarketing #socialmedia
On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. The topic of conversation is “The future of brand experience.”
It is time marketers get real on the importance of customer experience. Your brand is not defined by your brand guidelines, fancy corporate marketing speak, your website, or even your content marketing strategy and calendar.
The future of marketing is brand experience. Customer experience is your brand. Either you provide a good customer experience or you don’t.
You can’t sit in a room and simply “design” the experience. You must get in the head and heart of your customer. You must know what they want before they want it. You must deliver it to them before your competition does. Most importantly it’s not just about being first, but about surprising and delighting.
Creating superior brand experiences is about helping your customer feel something they can’t touch. It’s emotion. It’s intellect. It’s heart and it’s mind. It’s art and it’s science. You can’t put just one finger on it and you can’t create the customer journey in one meeting, week, month or year.
The future of brand experience requires a commitment to continuously service the needs of your customer. It’s not about “updating your website” or hiring a content consultant to “rework your content calendar.” It’s more about a commitment to prioritizing and architecting the best brand experience you possibly can all based on what your customer needs, not the latest and greatest social or digital shiny object.
Marketers must stop marketing to devices and instead must focus on people. Customer experience can be one of the most competitive weapons you have in your marketing strategy and tactics tool bag.
Unfortunately many brands and marketers may talk about the power of brand experiences, still few of them are really implementing strategies and tactics that focus on the customer as the top priority. For example, they spend loads of money, time and resources on the latest social media strategies, visuals and paid media all while sending them to a broken website with a terrible user experience that is not mobile responsive. They lose their customers before they get a chance to say hello. These brands are not not personalizing the messages nor are they delighting and surprising their customers or potential customers.
It’s time to throw out the old marketing ways and commit to the future. Commit to the now.
The brands that embrace the power of customer experience and actually do more than just tweet and snapchat about it, are the brands that will win one, two, three and five years from now.
Join the Conversation
Join the conversation, “Future of Brand Experience” on Wednesday, March 23rd, 3-4 pt / 4-5 mt / 5-6 mt, 6-7 et on Twitter.
Joining the conversation will be several @Adobe team members including Cory Edwards, Ray Pun, Bridget Darling, Ben Tepfer and Alexa Kiel and Tiffany Turley.
Come learn and explore with us what brand experiences of the future look like.
#GetRealChat Twitter Chat Community#GetRealChat Twitter Chat with Adobe
Date: Wednesday, March 23rd
Time: 3pm pt / 4pm mt / 5pm ct / 6pm et
Join Conversation: Live Twitter Chat
Conversation will include:
How will brand experiences shape the future of digital, content and brand marketing?
What brands are doing well at focusing on customer experience vs products to connect with customers?
Is customer experience a better way to connect and sell?
How will progressive technology such as virtual reality and augmented reality change the customer experience?
What role does the internet of things have in creating better customer experiences?
What do brands gain by using physical and digital storytelling?
What are the greatest challenges marketers face in designing and delivering unique brand experiences?
Advice for brands not currently participating in creating personalized and digital experiences for their audience.
You can also follow & engage in the conversation real time via the following hashtags!
Disclaimer: Adobe is compensating Marketing Nutz via Sponsorship of #GetRealChat live from Adobe Summit and for my involvement in the Adobe Insider program
#AdobeSummit #Branding #Adobe #Customerexperience #AdobeCloud #MarketingCloud #Analytics #marketing #measure #bigdata #measur #brand #lasvegas #GetRealChat #venetian
Connect with me, talk with me and let's grow our lives together. Sitting there lurking behind that avatar will get you exactly what you put into it!
- CEO Marketing Nutz, Forbes Top 5 Social Media Woman, Forbes Top 10 / Top 50 Overall Social Media Power Influencers, Best Selling Author, Social Media Keynote Speaker, Social Media Trainer, Social Media Coach, Social Media Consultant, Social Business Consultant & Speaker, CEO / Founder @MktgNutzCEO, Entrepreneur, Half Marketing, Half Tech, Lover of Social Media, Brand, Communications, God & Life!, present
- Sun Microsystems
- Hitachi Data Systems
- GE Capital
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