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Pam Didner
805 followers -
Content Marketing Consultant, Speaker & Author. Specializing in Fortune 100 B2B Marketing.
Content Marketing Consultant, Speaker & Author. Specializing in Fortune 100 B2B Marketing.

805 followers
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This popular (new-ish) article format is drawing a bigger audience, according to the +Content Marketing Institute. Are you using it yet?
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33 great takeaways from Content Marketing World 2017, including this great advice:

"Marketing departments should be in the media business, turning marketing from a cost center to a profit center."
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...there are limits to branded content, guys.
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BOSTON: Speaking at 2:15 on Wednesday. Let me know if you'll be there!
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Join me next week in Boston for the MarketingProfs B2B Marketing Forum. Conference-only passes are still available!

https://buff.ly/2y6SVr4
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It’s not all about FUN at 2017 Content Marketing World. Here are my 3 lessons from this year’s event. While listening carefully and reading between the lines of various presenters and speakers, I’ve realized that there are common themes that most speakers try to communicate, although they use different case studies, examples and methods: Read more in my latest recap: http://bit.ly/2eUs7hP
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New advice for marketers on building a social media calendar.
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