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Pam Didner
Works at Relentless Pursuit LLC
Attends University of Kentucky
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Pam Didner

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As a marketer, you know your company’s products and services, but you may not be completely immersed in the nuts and bolts of the technical side. After all, you are the marketer, you know about outreach, you’re not necessarily the product expert. To create relevant and educational content, you will occasionally need subject matter experts.
From content creation’s perspective, Subject Matter Experts (SMEs) are the trove of content treasure. As a marketer, you know your company’s products and services, but you may not be completely immersed in the nuts and bolts of the technical side. After all, you are the marketer, you know about outreach, you’re not necessarily the product …
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Pam Didner

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What exactly is "Global Content Marketing"?
Content marketing is using content as a way to communicate the benefits of your products and services.
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I'm holding a workshop in Lausanne, Switzerland on May 12th!

Read my latest blog post to learn about the workshop: THE 7-STEP GUIDE TO SCALE YOUR MARKETING CONTENT EFFECTIVELY

http://www.globalcontent.marketing/7-step-guide-scale-marketing-content-effectively-workshop-lausanne/
image source: www.myswitzerland.com Kelly Hungerford (@KDHungerford) and I sat next to each other during lunch at the 2013 Content Marketing World (if you’ve never attended CMW, you need to go!). We hit it off so well that we became fast friends. I was amazed by how much she got done with a tiny marketing budget. My conversations …
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New Blog Post! Spring Cleaning: Organize & Simplify Your Content Marketing

www.globalcontent.marketing/spring-cleaning-organize-simplify-your-content-marketing/
Organize & Simplify Your Content Marketing. Content cleaning needs to be done on a regular basis. This can be led by a content marketer or the web team. Allocate time to “just do it”.
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Here are the signs that content marketing is not that important in your organization. #content #marketing #organization
Content marketing is not really front-and-center of strategy discussions. Here are signs that content marketing isn't that important in your organizations.
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What is the makeup of a content marketer? #content #marketing #career
Though a company may hire you as a content marketer, the hiring manager really doesn’t want you to be JUST a content marketer.
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Pam Didner

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What exactly is the difference between Content Marketing & all of the other types of Marketing?
I am often asked “What is the difference between content marketing, social media marketing, traditional marketing, e-mail marketing and digital marketing?” E-mail or social media marketing is easy to understand. You utilize e-mail or social media as a channel to communicate with your customers. Traditional marketing encompasses a broad category of marketing channels such as …
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This in-depth course will teach you to evaluate your current content, create an editorial plan and establish a communications process with stakeholders.
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Making a gigantic career shift in your 40’s is different than in your 20’s and 30’s. Learn more about making the jump into self employment in my latest blog post: 3 Lessons I’ve Learned from Starting My Own Business

http://www.globalcontent.marketing/3-lessons-ive-learned-starting-business/
I had a cup of coffee with a good friend last week. She wanted to know how to make a smooth transition from a corporate professional (aka corporate junkie) to an independent consultant. She is in her 40’s. Making a gigantic career shift in your 40’s is different than in your 20’s and 30’s. When …
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As a content marketer, you create editorial topics, produce content or syndicate content. If you are like most content marketers, it’s political and business stuff that keeps you awake at night, not the actual production of content, constant changing editorial topics or incomplete promotion plans.

Learn more about my new online course A STEP BY STEP GUIDE for Content Marketers to Get More Headcount and Budget! http://ow.ly/ZsdXx
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While working to educate management, peers and team members, you should also proactively create opportunities to make content marketing shine! The best way to do that is to build alliances. #marketing #strategies #alliances 
If you are running into hurdles in implementing content marketing, don’t fret. Explore ways to demonstrate value and build alliances with potential
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Content Marketing is all about great comunication #content #marketing #communicating
“Why do we have to do content marketing?” I lost count how many times I’ve explained content marketing to my internal stakeholders and partners.
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Have her in circles
784 people
Sup Care's profile photo
Catalysta's profile photo
Samson bienose's profile photo
Sara Lowe's profile photo
徐碧雲's profile photo
Alex Miller's profile photo
elise gabriel's profile photo
Debi Steigerwald's profile photo
Michael Reed McLaughlin's profile photo
Work
Occupation
Author | Speaker | Global Content Marketing Strategist
Skills
Get things done. Strategic Marketing Planning. Content Marketing.
Employment
  • Relentless Pursuit LLC
    Author | Speaker | Global Content Marketing Strategist, 2014 - present
    Train, coach and provide guidance on marketing planning and digital and content marketing executions.
  • Intel Corporation
    Global Integrated Marketing Manager, 2007 - 2014
  • Marketing Expert Center
    2015 - present
    Best Practices, Tips & Ideas that will empower you to think strategically and work effectively!
Basic Information
Gender
Female
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Networking
Story
Tagline
Global Content Marketing Strategist | Speaker | Author: Global Content Marketing | Marketing Expert Center
Introduction
Author of Global Content Marketing (McGraw-Hill, Sept'14).  I love creative and well-executed marketing programs.  Savor great food and drinks with good friends, but enjoy solitude.  
Bragging rights
B2B Magazine's Top 25 Marketers 2011 and 2012. Top 50 Content Marketers to Watch 2012 - Content Marketing Institute
Education
  • University of Kentucky
    Finance, present
  • University of Illinois at Urbana-Champaign
    MBA, present
Pam Didner's +1's are the things they like, agree with, or want to recommend.
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7 Ways to Write Eye-Popping Headlines
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These 7 tips will help you write eye-popping headlines to draw readers in and satisfy their need for content that delivers on its promises.

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Brand Storytelling Lessons You Can Steal from Hollywood
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