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PalmettoSoft
32 followers -
Internet Marketing, Search Engine Optimization, Social Media Management, Pay Per Click, Conversion Rate Optimization
Internet Marketing, Search Engine Optimization, Social Media Management, Pay Per Click, Conversion Rate Optimization

32 followers
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With this month’s blogpost, our goal is to catch you up on three important changes that are happening in the world of mobile Internet use. One of those is the growing popularity of virtual reality content and the inevitable incorporation of advertising into the virtual reality landscape. That could easily be a disaster; just remember how excessive banner ads and pop-ups used to clutter the Internet experience! Get our take on these important trends in this month’s blogpost: http://www.palmettosoft.com/blog/three-surprising-mobile-trends-that-affect-local-seo-in-jacksonville/

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If you made any bets that the current older generation would never get into mobile Internet use, you’re about to lose your money. Perhaps it’s because of the development of more intuitive controls, or maybe seniors finally got tired of being left out of the conversation as their younger relatives spent all their time staring at a small screen. For whatever reason, you won’t believe the percentage increase of seniors using smartphones and other mobile devices: http://www.palmettosoft.com/blog/three-surprising-mobile-trends-that-affect-local-seo-in-jacksonville/

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An outdated website might be doing your company more harm than good. When a potential customer arrives on your site and sees that it hasn’t been refreshed for the past year or so, he’s bound to assume that you aren’t serious about keeping up with your competitors online. He’s also likely to extend that assumption to encompass the overall quality of your company’s work. A great-looking, mobile-friendly website, in contrast, shows that you are a leading force in the industry that can be trusted. http://www.palmettosoft.com/web-design-services/

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On our YouTube channel this month, we’ve chosen to review Google My Business. It’s a good time to do so, since the local listing service has recently upgraded its features in a few important ways. One of the biggest factors is Google Posts, which can give a local business some great advantages if used correctly. There are a few other recent changes too, and you can learn all about them in the video. Subscribe to stay updated on new videos as well! https://youtu.be/fE6k4SC4syw

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One of the benefits of the highly personal, interactive approach that we take to SEO is that there is plenty of opportunity to refine the package of SEO services that we manage for each client. One client may want to have a very active presence on Twitter, while another may want to focus more on blogging. We fully customize our services to fit each client just right, instead of asking them to pay for efforts that aren’t likely to generate leads. http://www.palmettosoft.com/

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A new feature in Google My Business might make it more valuable to companies—especially brick-and-mortar businesses that rely on customers physically finding their locations. Those businesses can now write brief posts and submit them for display at the top of search results pages, where they are sure to catch the eyes of shoppers, especially ones using mobile devices. We expect to see website owners giving Google My Business a lot more attention in the near future! http://searchengineland.com/google-posts-now-live-google-business-users-277710

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How will you celebrate Independence Day? Hopefully with a day off from the daily routine, and maybe a swim in the pool and a picnic lunch with family. Fireworks are probably in the picture, too! We hope that you feel as great about the United States as we do, giving thanks for the liberties and opportunities that we enjoy here and making the most of them every day. And a very special thank-you to our amazing military and the work they do to keep our nation safe. 
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We invite you to make the PalmettoSoft YouTube channel a monthly destination if you are interested in picking up easy knowledge about important SEO and Internet marketing topics. On our website or our YouTube page, you can learn about the terms, trends, and changes of search engine optimization over the past few years. It’s a fun way to educate yourself on this important field, and if you subscribe to our channel, you’ll get notified when we upload something new! http://www.palmettosoft.com/videos/

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Before we optimize your website for performance on the search results pages, we have to decide which keyword phrases we are going to optimize for. Generally, we choose about ten phrases, then focus on those as we rewrite web content, create META tags and page descriptions, begin blog posting, and follow other optimization strategies. As the campaign goes on, we regularly analyze your website’s performance with those phrases and make adjustments to the keyword list and strategy as needed. http://www.palmettosoft.com/search-engine-optimization-services/

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Recognize that when a visitor lands on your website, he is not there primarily to see what kind of style you have put into its design. That’s great for catching someone’s eye, but after that happens, that visitor wants to see some substance. Your home page and service pages need to be filled with informative content that, while easy to read, also communicates the bulk of what the visitor needs to know about your company. http://www.palmettosoft.com/copywriting-services/
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