Is social media an effective tool for b2b marketers
Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School, where he has studied and worked with entrepreneurs and investors in emerging markets worldwide.
In September 2014 he published his research on “Contextual Intelligence” found that most universal truths about management play out differently in different contexts and that best practices don’t necessarily travel.
His research simply repeats the implications on the phrase “Culture Eats Strategy for Breakfast” wherein a best practice in one country or industry, does not necessarily bode well in another. Companies have repeatedly learned the hard way that unless they adapt—or even rebuild—their operating models, they won’t succeed...Read it all here: http://pakwired.com/is-social-media-an-effective-tool-for-b2b-marketers/