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Search Engine Optimization (SEO) | Achieve Maximum Keyword Effectiveness Index (KEI) value
Introduction
Improve Your Web Site's Search Engine Rankings!

PageRank-SEO is a search engine optimization (SEO) and web site marketing company in the greater Washington, DC metro area. PageRank-SEO provides organic SEO articles, reports, services, webmaster tools, and web analytics to develop and implement web site management and marketing campaigns.
 
Raise your click through rate from organic search engine results with maximum Keyword Effectiveness Index (KEI) value research, lexical keyword analysis, and web analytics. The primary objectives for organic SEO are:
  1. To be found. To achieve a high placement on Organic Search Engine Results Pages (SERPs).
  2. To achieve a high Click Through Rate (CTR) from SERP listings with the enticement of relevant content, products, and/or the promise of reward(s).
  3. To achieve a high conversion rate, increasing the site's Return on Investment (ROI) through adequately defining “success events”.
Increase Traffic & Define Goals

A basic endeavor for any public web site is to increase traffic. Fulfilling higher traffic goals isn't just an endeavor to realize more visits. The idea is to optimize your pages for the keywords that drive traffic from the cross section of potential visitors that's most likely to participate in success events. Ultimately, it all comes down to an ability to convert links, regardless of whether the goal is to create a revenue stream or to disseminate information.
 
Traffic sources fall into one of four categories: Direct Traffic, Referrals, Search Engines, and Pay Per Click (PPC). Direct Traffic is, of course, when a visitor reaches a site by entering the web address directly into a browser's address bar. Referral traffic is click throughs from backlinks. Backlinks are inbound links from any web page back to pages on your own site. Search Engine traffic originates from placement on SERPs. The most common PPC campaigns include purchasing keywords or banners.


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