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Pagecrafted
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Beautiful, customised & affordable websites
Beautiful, customised & affordable websites

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Secure your website with a Digital Security Certificate

The steady upgrades to programming and scripting languages. The “perpetual beta” state of most software platforms or systems. The gradual move to dynamic and mobile responsive websites. The changes to Search Engine Optimisation, Google search ranking or Facebook algorithms. These are just a few examples illustrating the fact that the World Wide Web is in a state of constant flux.

The rules and protocols that govern and regulate its inner workings are continually improving. The gradual move to “https” provides further evidence of this continuous improvement cycle towards increased encryption and security. This shift concerns all website owners.

Read more: https://pagecrafted.ie/secure-your-website-with-a-digital-security-certificate/
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Do you own your domain name?

The short answer to this question should be a resounding yes.

The owner of an internet domain name should be you – the owner of the business or the sole trader – as the “registrant” of the name. It should not be a third party, nor the web company or the person you hired to set up your website, nor a member of your staff or the friend who paid for the name and helped setting it up, nor the hosting provider.

While this sounds like a logical and straightforward assumption, business owners are sometimes surprised to discover they do not own their domain name.

Many web companies will often suggest an all-inclusive package that takes care of the hosting, domain name registration, setup, administration and management of your website. While this might sound very convenient, a long-term strategy contingent on securing ownership of your domain name from the outset is preferable.

Read more: https://pagecrafted.ie/do-you-own-your-domain-name/
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Getting your message across with a distinct website layout

Several studies have shown that you only have a few seconds to capture the attention of the visitors to your website. Branding, colour and typeface play an important part, and so does the layout of your website.

A basic house layout consists of a roof, four walls, windows and a front door. Yet, not all houses look the same. The role of architects and civil engineers is precisely to design drawings that will suit the exact needs of the occupants, and the variations are endless. The same goes for a WordPress website.

Read more: https://pagecrafted.ie/getting-message-across-website-layout/
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What is a website worth to your business?

The .ie Domain Registry (IEDR) – the body which manages the attribution of the .ie domain name – conducts regular surveys on the current state of the Irish digital landscape. The Digital Health Index for instance “measures the health of Irish SMEs’ digital presence by analysing the number of digital assets (like websites, apps and social media accounts) owned by them, and their perceived quality.”

Read more: https://pagecrafted.ie/website-worth-business/
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Promoting your website on printed products

Small business owners spend a lot of time online in an effort to deliver a consistent message about their brand or company, whether it is to update their websites, write blog articles or post new content on their social media feeds. In doing so, they sometimes tend to overlook the fact that traditional printed products remain a very powerful advertising tool.

A very effective way to draw attention to your website offline is simply to mention your web address every time your name is mentioned in print form.

Read more: https://pagecrafted.ie/promoting-website-printed-products/
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Where can I find free images for my website?

We are all familiar with the adage that “a picture is worth a thousand words”. Meaningful images often say more than several long paragraphs. The same principle tends to apply online too. A Facebook post with an image will typically perform better than a post with text only. While illustrating a blog post with at least one image is a necessity, a Home Page also requires an image that instantly captures what the business is about.

In other words, good quality visuals are essentials to make an impact and catch the attention of a diverse audience distributed across several online web and social media platforms.

While a lot of craft, creative or food businesses can easily post pictures of their own products on their websites or social feeds, not all organisations can do the same and generate visual content on a regular basis. Many website owners therefore need a steady source of meaningful and good quality pictures.

Read more: https://pagecrafted.ie/free-images-for-my-website/
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Is your website user-friendly?

If a homepage fails to highlight clearly what a company does, visitors will move on. If a website is cluttered or difficult to navigate, users will leave. There is a science behind this. This particular “quality attribute that assesses how easy user interfaces are to use” is called “usability” or “user experience”.

Read more: http://pagecrafted.ie/is-your-website-user-friendly/
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Promoting your business with Instagram

Creating fresh and original content is essential to maintain a website current and engaging. Writing regular blog posts is a great way of achieving this result. However, good quality blogging is a slow process which requires plenty of time set aside to research, draft, edit, proofread and publish posts. With many small business owners stuck for time, this is not always an option.

Enter Instagram, the mobile photo-sharing app which lets users upload photographs to their account. With 400 million active monthly users and counting, Instagram is a very popular social media platform which can’t be ignored.

Read more: http://pagecrafted.ie/promoting-your-business-with-instagram/
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I currently own a website, or I plan to set up a website for my business or organisation. Once it is up and running, how often should I review its overall look and feel?

http://pagecrafted.ie/how-often-should-i-review-my-website/
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In broad terms, websites fall into two main categories – static and dynamic.

Up to 10-15 years ago before the explosion of Social Media platforms, all websites were “static”. Since then, new social networks have gradually emerged in parallel with innovative types of content and database-driven platforms, reflecting the “Always On” newsfeed nature of social media and enabling users to update their own information on a regular basis.

Read more: http://pagecrafted.ie/static-vs-dynamic-websites-main-differences/
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