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Page 1 Solutions LLC
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New Blog Post: Why Direct Mail Still Makes Sense in a Digital World: By Andrea Techlin, Internet Marketing Consultant With the growth and success of online marketing over recent years, you may find yourself tempted to cut out traditional marketing methods like direct mail to reduce your marketing budget. Although digital offers many advantages over print, like performance tracking dashboards and affordability of scale, it doesn’t mean it would be wise to focus all of your efforts only on this channel. Every channel has its benefits and limitations. Direct mail allows you to interact with your target audience in ways that pay per click ads, email, and social can’t. When done strategically, it can be used to complement your digital strategy for a more comprehensive plan. Here are a few reasons direct mail should still be part of your marketing strategy: 1. Personalized Reach Direct mail allows you to communicate one-on-one with your potential clients. It’s a conversation directed at them personally, in a space that is isolated away from the competition. There isn’t the distraction of something else being only a click away, the chance of automatically being filtered into a spam folder, or being mass-deleted without a glance. You know your customer better than you think, and by personalizing your content, you can make your printed materials much more impactful. Personalized direct mail helps to increase response rates. With variable printing, using the recipient’s name to not only personalize text, but also images, can make your pieces both eye-catching and relevant to your recipients. Creating an effective direct mailing list is a lot like building an effective inbound marketing database. It allows you to segment prospective and returning clients and alter the message of your marketing campaign to capitalize on special events, new services, upcoming specials, and more. 2. Physical Interaction With fewer people taking the time and spending the money on direct mail, it gives you an opportunity to stand out. You’ve got the advantage of not being an unwanted bill, but how can you prevent getting thrown out with the junk mail? Because someone will physically interact with your marketing, use the medium to your advantage. Invest in an attractive design to grab attention and offer an experience that appeals to their senses by putting attention to detail in your paper choice, mailer shape, folding, and printing effects like embossing or foil. It’s also a great opportunity to send a free branded item like a magnet or notepad -- something “extra” that you can’t deliver digitally. Getting creative and doing something different will not only keep your marketing materials at the top of the pile instead of at the bottom of the trash, but provide clients with an incentive to pay attention and engage with the materials they find in the mailbox. 3. Tangible Is Hard to Ignore Your piece has arrived to the right person, at the right time, and made it to their table, desk, or refrigerator. If your message gives them a reason, it could sit where they will look at it every day until they contact you. They can easily take the piece with them to show someone else, and you’ll have a new referral. Make sure you give them a clear benefit or call to action to make it valuable. This could be a free consultation or special offer. It could also be helpful information or a resource they want to keep for reference, like a reminder, calculator, or fact sheet. The combination of clear language and strong visuals communicates value, so the message of the mailer must inform the client how to receive that value (such as contacting your office or scheduling an appointment). For the client, this brings the experience full-circle. It bridges the gap between contacting them through a marketing channel and making it possible to serve their needs and goals in the real world. Still Not Convinced? If you’re still not convinced, consider that even online behemoth Google still uses direct mail. If you’ve claimed your business listing on Google (and you should!), you’ve likely received postcards offering discount offers for their advertising services. Small business owners who dismiss direct mail as dead have never used it or used it improperly, and they are missing valuable marketing opportunities. Direct mail enables you to keep your offers open to all audiences rather than just the generalized majority who fit your online strategy. Direct mail is still an important component of a comprehensive marketing plan. Just as advances in technology have improved and given us more options for digital marketing, they have also given us more strategic and effective ways to reach customers through direct mail. For a successful marketing plan, make sure you create a multi-channel strategy that includes both digital and print channels. Category: Other Marketing

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New Blog Post: 3 Ways Online Video Benefits Your Digital Marketing: By John Gaumnitz, Internet Marketing Consultant Watching videos on the Internet is an engrossing experience. Platforms like YouTube present an ideal way to get news, entertainment and information in a digestible format, and the growth of video on social networking platforms like Facebook, Instagram and Snapchat makes personalized versions of video content almost endless. Your target customers are also fascinated by online video. This presents a critical opportunity to engage potential leads. According to Hubspot, embedding a video on a landing page increases conversions by 80%. Here at Page 1 Solutions, we also see video search results for more than half of the keyword phrases our clients are targeting. However, not even a quarter of small businesses report plans to post a video within the next year. For attorneys and doctors, video content presents a key opportunity to drive Web traffic, generate leads and provide additional benefits for your target consumers. Benefit #1: Engagement For Web users, embedded video presents what might be a welcome break from straight text. Like any visual, it arrests attention; unlike a static image, video clips also provide an opportunity for interaction. By pressing “play,” you instantly keep the user on your website longer. It could be a few seconds, it could be a minute, but the point is that you retain their attention. And, by keeping them, you prolong the opportunity to earn their business. Last year Wistia analyzed the time users spend on pages with videos compared to pages without videos. The study concluded that visitors to the Wistia website spent nearly three times as long on pages that have an embedded video. By complementing the video with strong on-page elements like the following, you increase the likelihood of conversion even more: * Strong written and visual content that explores the practice area discussed in the video * Easy access to additional information about your practice, including intuitive menus and compelling calls-to-action (CTAs) * Prominent positioning of your phone number and online contact form * CTAs on the page and within the video itself Custom video is a crucial way to personalize the buyer's journey, earning the attention of visitors to your website and cultivating their trust. In this video, Content Specialist Adam Rowan discusses how your practice website acts as a hub for the custom engagement elements comprising your marketing strategy, and how those assets benefit your online lead generation: Benefit #2: Affordability Producing a video used to entail significant time and cost, but the advent of new technology has made those barriers things of the past. The “point-and-shoot” era is here, and creating standout video content can be as easy as picking up your smartphone. Internet users appreciate authenticity, so taking the time to shoot a quick response to an FAQ with your office as the backdrop bridges the gap between your business and your customers. Furthermore, promoting the video involves little to no extra cost or time. The popularity of video content is exploding on social media – according to The Verge, videos on Facebook alone get 8 billion views every day. The vast audience on Facebook and other social networks provides you with limitless opportunities for amplification and, if the topic of the video is evergreen, repeat exposure. Members of your office staff can help promote the videos you produce, posting the clip to their own profiles and sharing it with their friends. Your Internet marketing consultant can also work with you to develop a custom social media plan to generate even more exposure for your custom video content. Benefit #3: Searchability According to a white paper released by Cisco, by 2019 video will drive 85% of online search traffic. Not only do videos provide an engaging way to answer queries users submit to search engines, but most platforms provide a way to optimize videos for search. With Google's Universal Search, you can't afford to ignore the importance of optimizing the videos you post. Universal Search results display video, images, news and other result types alongside the standard clickable text links. These results provide a broad array of options for answering users' questions. And, with a consistent video optimization strategy, your videos could enjoy prominent placement in the Universal Search results for the queries that lead potential customers to your website. Writing accurate, compelling titles and descriptions for your videos is a good first step. Selecting an appropriate thumbnail image can also help your video stand out in search results and increase the likelihood that a user clicks the result to watch your video. Transcribing the audio so it appears in subtitles is user-friendly for multiple reasons, including: * It allows viewers to watch the clip without sound (particularly helpful for users on mobile devices) * It’s SEO-friendly because the text represents to search engines what the video is about * It complies with guidelines established under the Americans with Disabilities Act Conclusion As the Internet continues to evolve, people are becoming more and more likely to make purchasing decisions online. This makes it increasingly important for businesses to establish an engaging and personal connection with prospective customers (consumer behavior still suggests that decisions and purchases are made when personal connection has been established). Videos that welcome consumers to your website, answer their questions and address their needs help visitors form an immediate association between your brand and the services you provide. It also provides opportunities for interaction that make the visitor more likely to contact your practice, increasing the potential for more leads. Websites that utilize videos to draw the attention of the viewer have an immense advantage over those that rely on simple text and images. Learn how Page 1 Solutions can help you engage users and drive leads through your website with custom video by contacting your Internet marketing consultant or calling (800) 368-9910 today! Category: Video

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New Blog Post: Web Design Digest: Cosmetic – January 2017: By Adam Rowan, Content Specialist Page 1 Solutions celebrates the start of the new year with the debut of a new website for an exciting med spa client. Urban Skin Solutions, based in Charlotte, North Carolina, offers a wide range of cosmetic treatments for a diverse and enthusiastic clientele. Let's see how a unique new website design invigorates this premier skin and laser center's online experience. Urban Skin Solutions Practice founder and owner Rachel Roff and her team are proud to be Charlotte's leading laser and skin care facility for ethnic skin tones. This commitment to diversity is evident in the imagery throughout the site. The new design also highlights the lively atmosphere that accompanies the frequent events at Urban Skin Solutions. Custom photos and video take users inside the practice, giving visitors to the website the opportunity to meet actual clients and experience the treatment demonstrations and social ambience at these events. Urban Skin Solutions prioritizes both affordability and the effectiveness of custom skin treatment. Both of these assets appear prominently in the CTAs linking to educational pages on hair removal, injectables, acne treatment, medical weight loss and more, as well as the next-step graphics for monthly specials that augment the online contact form. In addition to treating many different skin tones, the Urban Skin Solutions staff also helps clients overcome a wide range of complexion complaints. The Find Your Treatment page is an intuitive resource that points to the multiple options available for common hair, skin, age and weight issues, while the Before & After gallery shows actual results. Discover customized skin care in a comfortable environment by visiting the new website for Urban Skin Solutions: https://www.urbanskinsolutions.com/. Do you perform medical spa services, cosmetic surgery and other aesthetic treatments? Find out how Page 1 Solutions can optimize your website and your practice marketing to maximize online leads and generate new patients. Call (800) 368-9910 for a free evaluation today! Category: Web Design and Development

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New Blog Post: Client of the Month: Courtroom Warrior: Courtroom Warrior and Page 1 Solutions partnered up back in September of 2015 and we hit the ground running and have been doing so ever since.  They have been involved in a number of different services that are strategically aligned with their overall goals since the start and we continue to see positive outcomes as a result.    In addition to their experience and the passion they have for each of their clients, Michael Louis Kelly is also very passionate and involved with Wings of Rescue.  Wings of Rescue is a donation based charity, flying large numbers of at risk healthy pets long distances from high intake shelters to safety at no-kill shelters throughout the United States and Canada.  Michael Louis Kelly, who is also a pilot, along with other pilots donates his aircraft and piloting skills to fly dogs from the kill shelters of Los Angeles to new homes in the Pacific Northwest.  In 2016 alone Wings flew almost 10,000 pets to safety.  In 2017 they are hoping to fly 12,000 pets. Since their inception, over 23,000 pets have gotten their honorary “wings” and a new and loving home.  "My profound joy in saving these defenseless animal's lives, and flying them to new, loving homes, is tempered only by the abject cruelty that they are subjected to before we get to them," Mr. Kelly said.     John Gaumnitz, Courtroom Warrior's Internet Marketing Consultant at Page 1 Solutions says, It's been a pleasure to work with Michael & Heather on a regular basis.  They have been very engaged since the start and are always eager to learn more about all of the opportunities out there that can help continue to grow their exposure."   From everyone here at Page 1 Solutions, we would like to congratulate the Courtroom Warrior team as being named Client of the Month! Category: Other Marketing

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New Blog Post: Retargeting as a Method for Marketing to a Niche Audience: By Alexa Davis, Internet Marketing Consultant Practices in the legal, plastic surgery, dental and ophthalmology fields must identify and market to a niche audience in order to reach their target clients. As a practice owner or manager, the thought of niche marketing can be a very daunting thought. How will you be able to capture the kinds of leads you’re looking for? That’s a great question – and one that I recently had to answer for a client of mine! Now I’ll share it with you. Here’s some context: My client is a securities and investment fraud attorney who is most interested in representing the municipal bond investors who were affected by the Brogdon senior-living investments scandal. Never heard of it? In short, Christopher Brogdon, an Atlanta-based businessman, “committed fraud through at least 43 entities he owns or controls by falsely claiming in offering documents that investors would receive interest from the revenues generated by the projects in which they thought they were investing. Instead, he commingled investor funds and used the money for personal expenses and other personal business ventures, including restaurants and commercial real estate, according to the SEC.” In order to capture the audience of individuals seeking representation against Brogdon, my client is running a Pay-Per-Click campaign targeting a list of relevant keywords – all of which include Brogdon’s name either as the prefix or suffix. Because the number of monthly searches for keywords including Brogdon’s name is relatively low, I proposed that we run a retargeting campaign in conjunction with the PPC campaign in order to increase the conversion rate of the traffic we’re driving to the site. How can you do that with retargeting? Good question! How Does Retargeting Work? Retargeting is a marketing mechanism that allows your practice to stay top of mind by ensuring that your advertisement will follow a user in their journey from website to website. This strategy is beneficial for conversion optimization because it makes your brand “inescapable”, so to speak. (Now you know why that one pair of shoes you looked at keeps popping up everywhere you go!) Thus, if you’re trying to market your services to a niche audience – for example, a dentist who is trying to attract patients interested in porcelain veneers – retargeting is a highly effective tool as it optimizes your spend solely on users who already showed interest in the service. If you’re interested in hearing about how retargeting could work for you, please contact your IMC and they can provide you with a detailed proposal and a quote. Category: Other Marketing

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New Blog Post: Google Ranking Factors – The End as We Know Them: By Bill Fukui, Director of Sales & Marketing This is the second of a three-part update on SEO in 2017, and follows up Why Long Tail SEO is Better Than Fixating on Prized Keyword Phrases.  To provide additional perspective on SEO trends, I thought it would be helpful to share insights from a highly recognized SEO-industry authority, SearchMetrics, an enterprise platform for SEO, content marketing and social media agencies. SearchMetrics, which annually publishes its highly anticipated Google Ranking Factors study (published in December), indicated that its 2016 report will be the last time it will publish the study in its traditional form. The end of ranking factors as we know them “Whilst general ranking factors and rank correlations provide a broad overview of which search elements tend to be the most important, and how the best-ranking landing pages vary regarding these elements, they can no longer be considered universally applicable for all webmasters. Ranking factors that apply equally to all industries have ceased to exist. This is primarily because the content requirements depend so heavily on different user intentions.” SearchMetrics describes the evolution of Google’s indexing as one that was once considered “static” to one that has become “fluid,” and a future that may be described as adaptable. “What was once a slow, clunky algorithm that needed updating one step at a time has now become a fluid, highly complex organism that changes continuously.” With the evolution of Google’s learning machine algorithm (incorporating RankBrain), we anticipate changes will occur more fluidly and organically, rather than the previous large, broad-sweeping Google updates we have seen in the past. SearchMetrics indicates that industry-specific studies, which have unique content, user activities and website architecture, will be more relevant than “across-the-board” ranking factors.  However, for those of you who would like to see the results of their last ranking factor study, I will share an overview of some its 2016 findings. * Content - Higher performing desktop content is longer than mobile content (about 30 percent longer) * Headings – Top URLs utilize optimized headings and subheadings (H1, H2) * Keywords – With RankBrain, individual keywords tend have secondary importance and is giving way to more holistic relevant text * User Experience – User activity elements continue to have a growing influence on Google ranking * Average time on site for top domains is over 3 minutes * Average bounce rate is under 50 percent (46%) * Increased use of  “structured data,” such as lists and bullet points to improve user experience * Mobile pages load about second faster than desktop * Security - Nearly half of the top 10 ranking sites use HTTPS encryption * Social Media – Social signals continue to have similar high correlation to Google rankings compare to recent years * Backlinks – Although backlinks continue to correlate highly with search engine ranking, their impact seems to point to a declining trend. Although there are some differences in the 2016 ranking factor study compared to previous years, there isn’t any one significant, game-changing SEO element.  The biggest takeaway is that more and more focus needs to be put on the ever-changing end user.  This includes their search patterns, how they consume content, technology they utilize, and the type and level of information they consider “relevant” to what they are seeking.  SEO is no longer a static algorithm with static keyword phrases and optimization.  Your ongoing tracking and SEO strategies need to reflect these changes. If you would like more details on how your target audiences are searching and how to address these moving targets, call us at 800-368-9910.  Or email us. Category: SEO

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New Blog Post: Case Study: Comprehensive Internet Marketing Campaign (Slideshare): By Adam Rowan, Content Specialist As Page 1 Solutions President Dan Goldstein says in his eBook "Win with Multi-Channel Digital Marketing," successful online marketing encompasses multiple strategies to drive website traffic and convert qualified visitors into leads. While knowledge, experience and advanced tools all make it feasible to track the success of a single marketing channel, it takes additional effort and ability to assess the overall impact of a complete digital marketing campaign on a client's online performance and lead generation. This comprehensive assessment is exactly what we have created with our latest case study. Leventhal Sar LLC is a personal injury law firm located in Denver, Colorado. Page 1 Solutions launched the practice's new custom website last spring. The following case study details the strategies we developed to market the practice and the positive results we've seen in the subsequent months, including award-winning Web design, steady prominence in search engine results and doubled lead generation. Discover how a multi-channel digital marketing campaign customized to your law firm can generate leads and cases and benefit your bottom line. Call (800) 368-9910 to speak with a knowledgeable team member at Page 1 Solutions today! Category: Other Marketing

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New Blog Post: Why Long Tail SEO Is Better Than Fixating On Prized Keyword Phrases: For some time now, you have seen data and information about “long-tail keyword phrases” and conversational-types of searches.  Yet, your SEO attention and activities continued to fixate on a handful or even one “holy grail” search phrase.  However, during this past Christmas season, you probably saw the Google Home commercial of a father reading a bedtime picture book to his daughter, who asks “how big is a blue whale?” The key takeaway here is that Google shares insight on how consumers now search beyond one or two-word fragments. What is Long Tail SEO? Early in the days of SEO, fixating and focusing on a handful of high-priority keywords or phrases was the strategy and the measuring stick for a successful organic SEO campaign.  For years, you may have obsessed over your static list of high-priority single keywords or short phrases and ranking report, never realizing the changes that have been occurring. We can all agree that your target audience and how they use the Internet and search engines has changed pretty dramatically – see our past article on Google Trends’ search patterns. Consumers are much savvier researching your services and comparing providers much differently today than they did just a few years ago.  Technology, particularly mobile and voice recognition, as well as emerging online consumer resources have accelerated the changing landscape of SEO, search marketing, and how effective marketers approach and measure success. Target Actual Traffic Long tail SEO strategies starts with ongoing tracking and reporting of relevant searches that consumers are actually searching each month, not just a ranking report on a static list of search phrases you intuitively assumed were important years ago.  In many cases, the majority of target keyword phrases on your list get searched very little, and many not at all which can create a false sense of success. There are a number of online tools that can help you identify a broader range of actual relevant search activities, but you probably should start with Google Search Console.  The key is to start targeting and focusing on searches that consumers actually do. Long Tail Searches Can Target Higher Quality Visitors In addition to making sure you are tracking searches that actually has search traffic, focusing on long tail SEO can also bring you higher quality traffic and prospects. We all know that potential customers/clients/patients today ask much different questions that they did in years past.  Many higher-quality leads tend to be more educated, sophisticated, and ask more detailed questions.  If these are questions that prospects are asking you in person, it is more than likely that there are many others conducting these same searches, or similar ones online. Long tail SEO can not only attract higher quality traffic, it can also project you and your website as an authority on the subject or service long before they even contact you.  To help you get a better picture of how Long Tail SEO can give your Internet marketing and search marketing a fresh approach to market to today’s online consumer, I am sharing a useful infographic from Hittail (a long tail keyword phrase tool).  Rather than continually fixate on an old, static list of one or two-word search phrases, where you don’t know the volume or quality of searches for them, I recommend you start using higher quality traffic, leads and new customers as the measurement for your search marketing success.  Isn’t that what you want in the end, regardless? For more information and details on a long tail SEO strategy that may be effective for your practice, give us a call at 800-368-9910.  Or email us.   Category: SEO

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New Blog Post: How Do Mobile Sites Affect My SEO?: By Jake Johnson, Internet Marketing Consultant Everyone has access to your website at all times if they have a mobile device. Mobile users are bound to be frustrated if they access your practice website and find it stripped down or nonfunctional due to the lack of a responsive design, however, outside of the user experience (UX), you ask what affect a mobile responsive design has on the overall performance of your practice's website. What Is a Mobile Responsive Design? Websites with a responsive design adjust to fit on any sized device while still maintaining the exact same domain as the desktop version. Google has recognized the importance of having a responsive website design since its announcement of the algorithm released in April 2015 lovingly named "Mobilegeddon”. The premise behind the update is to award websites that have a mobile-first design with higher rankings in the search results than their competitors without one. Since the release of Mobilegeddon, Google has consistently made updates to enhance the performance of the algorithm. With these updates, Google has shown what it deems most important in regards to a responsive site and thus when switching to a responsive website design, the below SEO factors can have a positive impact. UX Enhanced No longer is there a need to pinch and pull a website to better fit your screen: Responsive design makes it possible for users on any mobile device to have a better user experience.  According to Think with Google, 75% of users prefer a mobile-friendly website, while 48% of users visiting a site that isn’t responsive report feeling annoyed and frustrated. Lower Bounce Rates A nonresponsive website design can be frustrating for users. Unsurprisingly, we have seen a correlation between nonresponsive designs and higher bounce rates. Google defines a Bounce rate as, “percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page)” If pages on your website have a high bounce rate, Google may believe that the content is not relevant to your target search queries and then rank your site lower on the search engine results page (SERP). A responsive website will often see lower bounce rates than websites without mobile functionality because the users are able to more easily navigate the site on all available devices. One URL Google is able to distinguish websites that are specifically designed for desktop from those specifically designed for a mobile device. Websites that are only designed for one and not the other tend to not perform nearly as well in the SERPs. For instance, a mobile website will not rank highly on the SERPs performed on a desktop, due to the fact that both sites need a unique separate URL. With a mobile responsive website, you no longer have to try to rank 2 separate URLs. You will only need to focus your time and energy on one, and, because of this simplicity, websites with a single, consistent address tend to earn additional SEO value. Duplicate Content Having duplicate content on your site, even if you are the original writer, is considered high treason in a Google-based government. Prior to responsive designs, you would need to have the same content on your mobile website as you did on your desktop design. Now, with the advent of responsive functionality, Google penalizes mobile-only domains the way it does most websites with duplicate content: harshly. With a mobile responsive website design, you no longer need to worry about these severe penalties. There are many benefits to making a responsive website design the center of your digital marketing strategy. If you would like to learn more about what a mobile-friendly design can do for your SEO and practice website as a whole, contact your Internet Marketing Consultant or call Page 1 Solutions at (800) 368-9910.   Category: SEO

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New Blog Post: 3 Link Building Strategies to Keep Your Practice Website Relevant: Written by Samuel Solis, Internet Marketing Consultant at Page 1 Solutions. Every year various industry insiders and thought leaders  in the SEO community put together ranking factor reports to help marketers and business owners understand what is and isn't important for websites to rank better in Google's organic search engine results. One metric that is always in the top 10 is the amount of high-quality backlinks your website has. This not only makes link building acceptable but also a paramount piece of your Internet marketing strategy. So let's do a quick review of what link building is. The goal of any link building strategy is to get a link to your website on another, more authoritative website that is relevant to your audience. For example, if your website is about your plastic surgery practice, then getting a backlink from your local hospital can be very valuable. For attorneys, a link from a local legal services website can be valuable as well. The backlink should be relevant to your business and from a higher authority site to maximize benefits for your website. Link building is one of many tactics that help increase the search relevance of your website. There are many different link building strategies that require various investments of time and resources to complete – we'll go over a few of these below. Link Building Strategies 1. Content Marketing  With content marketing, the goal is to publish a great piece of content and, by performing outreach to influencers and niche content creators, earn the opportunity to have your content shared and linked to. Examples of niche content include:   * Lists * White papers * Online guides * Infographics * Slideshare presentations For example, if you create a list of the top 5 yoga studios, recommended to your patients after a procedure and post it on your plastic surgery blog, and you get some or all of those yoga studios to share your post, your practice website has just earned some backlinks with significant relevance to your target audience. 2. Guest Posts  Guest posting is very similar to content marketing except you're taking yourself out as the "middle man" in terms of where the content gets published. A guest post is exactly what it sounds like: You create content for another website and you get a backlink as part of the author credit or by including a link back to content on your site. The hardest part of this strategy is to find content partners that will allow you to create content for their site; they'll likely ask for the same opportunity from you. The most important advice to follow is that you don't want to create content partnerships or the content itself for websites with little engagement and traffic. Here is where you can use Domain Authority (DA) to quickly see if a website is worthwhile to pursue for guest posting. DA is a score from 0-100 that takes into account the SEO value of a website. You can use the Moz Open Site Explorer to find these scores – just copy and paste a URL into the tool. The ultimate goal here is to drive traffic to your site, so getting a backlink via guest posting on a low-quality site isn't the best use of the time it takes to write quality content and form relationships with the publisher. Knowing how to find a site’s Domain Authority, therefore, can help you identify great guest post opportunities. 3. Link Reclamation Strategies like link reclamation take time to put together but don’t require the upfront costs of creating content. With link reclamation, you're just taking advantage of opportunities that already exist by searching the Web for branded references (i.e. your name, your practice name, etc.), broken links or 404'd pages and then creating or requesting a backlink to your website.  One of the most popular methods of link reclamation is by running the Moz Fresh Web Explorer tool to find mentions of your brand throughout the Internet. After running this report, make a list of the mentions that do not link back to your website. Then, reach out to the author of that content and very politely ask for a link back to your practice website so their readers can easily find you online. This is a great way to not only find individuals that are mentioning your business but also ensure that any mentions of your brand are optimized to their full potential with a backlink. There are many more link building strategies than the ones I mentioned above, but these three are a great foundation and mix of strategies that should get you started on the right foot in 2017. If you don't think you have the time to implement these essential strategies yourself, give Page 1 Solutions a call at 800-368-9910 and we'd be happy to evaluate your website for FREE.  Category: SEO
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