Profile

Cover photo
Verified local business
Pace
Marketing Agency
Today 8:30AM–5PM
12 followers|115,884 views
AboutPostsPhotosVideos

Stream

Pace

Shared publicly  - 
 
Setting the Record Straight: Debunking Six Content Marketing Myths http://bit.ly/2dp865G #contentmarketing  
Setting the record straight on six commonly held content marketing myths.
1
Add a comment...

Pace

Shared publicly  - 
 
Today on our blog, we’re sharing 11 tips and tricks you should consider when adding branded lists to your content marketing mix: http://bit.ly/BrandedLists

#contentmarketing   #marketingtips   #contentstrategy  
Lists have long been a way to tell stories and categorize information for readers, dating as far back as the 1800s. First lesson? Lists have staying power. Here are 11 other tips and tricks to consider when adding lists to your content marketing mix. 1. Think about which type of list is right for your brand. The three most popular […]
1
Add a comment...

Pace

Shared publicly  - 
 
Creating engaging content for your brand can be a challenge, but it doesn’t have to be akin to a walk through the Fire Swamp or a frantic swim in eel-infested waters. In this new post on our blog, Art Director Austin H. illustrates four tips for circumnavigating the often-troubled waters of content creation.
Read the post: http://bit.ly/ContentCreationMistakes
#contentmarketing   #contentstrategy  
As an art director, I think in metaphors. As an employee of a content marketing agency and member of our in-house blogging network, I think in expletives because writing content is hard and maybe I shouldn’t have volunteered to do this. Especially because I’m surrounded by people who are really great at it. Luckily, working with a talented bunch of […]
1
Add a comment...

Pace

Shared publicly  - 
 
The Estée Lauder Companies, the global leader in prestige beauty, is growing and evolving at light speed thanks to millennial women, a burgeoning part of the company’s customer base.
In this new article on Content+, VP and Editorial Director Leslie Dunne Ketner dives into how millennials are influencing their 25+ brands and products, and contributing to the transformation of their business model:
#EsteeLauder   #beautybrand   #beautybrands   #millennials  +Estee Lauder 
The Estée Lauder Companies, the global leader in prestige beauty, is growing and evolving at lightspeed based, in … Read More
1
Add a comment...

Pace

Shared publicly  - 
 
The world is more diverse now than at any other time in history. To connect with growing racial and ethnic audiences, content marketers must adopt a “Total Market” approach. What does that mean, exactly? Find out in this new post on our blog: http://bit.ly/MulticulturalMarketing

#multiculturalmarketing   #contentmarketing   #multicultural   #marketingtips  
This post was authored by Kristi Booker. In traditional marketing terms, there have always been two distinct segments: the General Market (GM) and the Multicultural Market (MCM). In generic terms, the GM (or the “mainstream”) has been the equivalent of “non-Hispanic white consumers,” while the MCM has represented everyone else, segmented mostly into African American, Asian and Hispanic consumer groups. […]
1
Add a comment...

Pace

Shared publicly  - 
 
Although words are a vital part of any brand’s story, it doesn’t mean they should be the only part. Web Video Writer Alex H. explains how incorporating visual and audio elements into your content can help enrich your brand story: http://bit.ly/MultimediaContent

#contentmarketing   #multimedia   #multimediacontent   #marketing  
If you’ve ever watched Pixar’s Up, you know the best part of the movie is the four-minute montage of the life shared by the main characters, Carl and Elli. Without a single word, the visuals and tender score convey a message that moves many viewers to tears. To this day, I can’t watch it without getting weepy. That’s the power […]
1
Add a comment...

Pace

Shared publicly  - 
 
What makes a story good? To find out, Associate Editor Josh B. spoke to two of Pace’s sharpest minds, from two very different fields. Find out what they had to say about the “science of storytelling” on our blog: http://bit.ly/Science_Storytelling

#ContentMarketing   #Storytelling  
What makes a good story? For marketers and brands, that question is vital. Indeed, in this AdWeek article, the writer posits that as “content marketing continues to grow, quality becomes more important than quantity.” This idea isn’t new; in fact, at Pace, we’ve been saying it for years. We believe that creative and performance come together to produce first-rate, impactful […]
1
Add a comment...

Pace

Shared publicly  - 
 
To be a creative thinker requires dynamic thought, an innovative spirit, and a visionary mind. Creativity is an ongoing process that can yield amazing results. So how can you do what the creatives do? Find out in this new article on Content+, Pace’s digital content hub: http://bit.ly/2bfECVq

#creatives   #creativity  
Learn about artists Peter Campbell, Brian Bowen, and Dana Neibert as they sit down with Content+ to discuss the creative process and their inspired work.
1
Add a comment...

Pace

Shared publicly  - 
 
Many marketers have questions about establishing measurement frameworks for content marketing programs, and need to understand which factors they should be measuring, which measures are the most important, and what success should look like. At Pace we believe that measurement frameworks should be as customized as the creative content, and there is no “one size fits all” approach.

Learn more about how to establish a measurement framework to capture the ROI of a marketing program in this new post + white paper on our blog: http://bit.ly/ROI_contentmarketing

#ContentMarketing   #ROI   #Marketing  
According to the Content Marketing Institute, 76 percent of B2C companies and 88 percent of B2B companies are using content marketing, but only 38 percent of B2C and 30 percent of B2B brands report that their organizations are effective at it. Why the big gap in usage and effectiveness? Pace’s experience in developing content programs for brands across various industries […]
1
Add a comment...

Pace

Shared publicly  - 
 
How Top Brands Use Snapchat to Share Their Story: http://bit.ly/SnapchatTips_Brands

#Snapchat   #SnapchatTips   #SocialMedia  
Once discarded as a niche-messaging app, Snapchat is a rising content platform your brand shouldn’t ignore—especially if you’re marketing to millennials. Today, more than 60 percent of Americans between the ages of 13 and 38 are Snapchat users. That active audience is hungry for unique content and engagement: Snapchat’s usage rates rival Facebook and have surpassed Twitter. Despite the marketing […]
1
Add a comment...

Pace

Shared publicly  - 
 
#SelfieMarketing  Campaigns: Tapping Into the Power of the #Selfie  → http://bit.ly/SelfieMarketing 

#ContentMarketing   #SocialMedia  
The word “selfie” was officially added to the Oxford Dictionaries in 2013, but selfies have been a part of the social lexicon since the early 2000s. Today, Instagram, the photo-sharing app with more than 400 million users, is the ultimate platform for selfies, offering custom filters and in-app photo editing tools. When I wrote this piece, more than 278 million […]
1
Add a comment...

Pace

Shared publicly  - 
 
Today on our blog, associate editor and podcast enthusiast Ryan H. shares the top podcasts that should be on every content marketer’s playlist. Check them out, and let us know if there are additional titles you’d to add to the list: http://bit.ly/TopPodcasts 

#Podcasts   #TopPodcasts   #ContentMarketing  
Today, we live in what Wired calls the golden age of podcasting. Exciting times, right? And yet, one of the more shocking details in Content Marketing Institute’s 2016 trends report is that “Podcasts” ranked dead last in marketing tactics used. Last! Of the 24 strategies mentioned, “Podcasts” was one of only three that decreased in usage in the last year. I can […]
1
Add a comment...
Contact Information
Map of the business location
1301 Carolina St Greensboro, NC 27401
1301 Carolina StreetUSNorth CarolinaGreensboro27401
(336) 378-6065paceco.com
Marketing Agency, Advertising
Marketing Agency
Advertising
Business Service
Services Companies
Today 8:30AM–5PM
Tuesday 8:30AM–5PMWednesday 8:30AM–5PMThursday 8:30AM–5PMFriday 8:30AM–5PMSaturday ClosedSunday ClosedMonday 8:30AM–5PM
Google+ URL

Street View

Panorama
Write a review
Review Summary
2 reviews
Photos
Scrapbook photo 2
Scrapbook photo 3
Scrapbook photo 4
Scrapbook photo 5
Scrapbook photo 6
Upload public photo
Your Activity
All reviews
kdogkluv's profile photo
kdogkluv
6 months ago
It's okay.
angela porow's profile photo
angela porow
a month ago