P3P510 is not a robot, is the illustrator and animator Pablo E. Peña P. Specialized in digital illustration and motion graphics, with over 10 years of experience in different areas of graphic design and art direction, recently dabbling in photography and video.
Born and raised in Guanare, a small town in the Venezuelan plains, studied Visual Arts at the Universidad de Los Andes in Mérida, a city of the venezuelan Andes. Upon entry to study there, had the first experiences working as an intern at the film department of the university.
Next to the animation had the opportunity to make the first graphic designs, making the graphic image of the short films in which worked.
Together with his co-workers Alexis Ziritt and Gustavo Rugeles formed Zircons, an arts collective initially dedicated to comics, then their activities were extended to more areas of the media arts.
Within Zircons participated in numerous projects, from online comics, animation for presentation of electronic music and rock bands, web design, and participates in art exhibitions all over the city, being speakers at national symposia of aesthetics that are held each year in Merida.
In 2000, with P3P510 as personal brand, began to study and experiment with abstract forms, a journey to find his own graphic identity, which led him to make his first commercial work with some bands and production house of multimedia event.
After completing his art studies in Merida and spend a long time living in San Francisco, California, returned to Venezuela to start working as art director for major advertising agencies in Caracas, as JWT (Thompson Connect, GLUE), Wikot and Publicis Dialog (Pronto Publicidad) where worked on the realization of web sites for national and international brands.
After this productive experience went on to work as a freelance art director and animator for commercials, TV channels, advertising agencies and production houses of film and television.
Over the years has developed its own graphical style, which has allowed him to participate in different publications in various countries and being invited to a series of art and design projects.
Currently living in Buenos Aires, Argentina, where studied art direction and creativity and now works with multiple art collectives, is available for freelance work and now moving heavily into the field of photography and video and developing various personal art projects.