Profile

Cover photo
PR Doctor
Attended Central Queensland University Faculty Of Business & Informatics
220 followers|20,032 views
AboutPostsPhotosVideos

Stream

PR Doctor

Shared publicly  - 
 
While it's understandable Channel Nine staff will support their colleagues stuck in a Beirut jail, the question should be asked: what if this happened in Australia? The channel would go in hard on people abducting children.

That's what the charges in Lebanon are: alleged abduction. All for what? Sensational footage of two children being rescued from the clutches of their father, who snatched them in the first place.

Programs such as 60 Minutes are never averse to paying for something that will out-scoop the opposition. That's what this story was all about: lifting ratings and being able to continue to maintain a premium advertising stream. In essence, it's tabloid TV.

Crews know the risks they take. They must now accept the consequences.

Photo: Guardian, Australia.

1

PR Doctor

Shared publicly  - 
 
How I sometimes lament the fact I live in #WesternAustralia – a State where politicians often highlight the fact that "we do things differently". They certainly do, and not always correctly.

WA is the only State that doesn't have workers' compensation for it police, yet it has a Potato Marketing Board (the only State to have one).

They ludicrous, and tragic, situation is highlighted by the Police Union, which has been trying to get compensation for an officer, who contracted Murray Valley encephalitis while working in the remote Balgo community in the Kimberley in 2011.

Government says it's waiting for the officer's lawyers. Rubbish and irrelevant. They should just get on with it.


1

PR Doctor

Shared publicly  - 
 
End of decent #journalism at #Fairfax. In essence, their publications will be blogs
1

PR Doctor

Shared publicly  - 
 
Every year it's the same – companies cashing in on the #ANZAC legend.

This year's loser is #Woolworths  for its "Fresh in our memories" social media campaign. I won't bore you with the details but the company launched a picture generator from which you could place images of (presumably) dead Service personnel, overlaid with (of course) the Woolies logo and message. Tacky to the extreme.

Fortunately, consumer backlash forced the company to withdraw it.

Then there's Sydney's Daily Telegraph, which is pushing a coin collection.

Who could forget last year's advertising by QANTAS, which launched an Anzac discount fare to "celebrate" ANZAC Day? We don't celebrate ANZAC Day; we commemorate or remember the ANZACs. People say this in casual conversation and it angers me, probably because I'm a returned serviceman.

There are many more companies which trade on the sacrifices made by our war dead. Biscuits come to mind. There is State and federal legislation in place to prevent this but I don't see many prosecutions.

Slightly off tangent, in Western Australia, the government gives people a Monday holiday this year because ANZAC Day falls on Saturday. I don't think our Diggers fought so we could have a public holiday. They didn't get any.

PS: despite what the federal government thinks, it's capital letters for ANZAC, which is an acronym. Also gives a bit more respect.
1

PR Doctor

Shared publicly  - 
 
Didn't think I'd revisit my PhD study but there I was needing statistics from the +Australian Bureau of Statistics from the 2006 and 2011 Census. Impossible to know how many people work in PR now because the ABS changed its method, lumping PR, advertising and marketing into the one category. The 2006 employment stats for PR Managers (13,000) jumped to 98,000 in 2011. Bloody ridiculous. The ABS obviously doesn't know PR, marketing and advertising are different disciplines. It will also obviously make it difficult for people wanting to know how many people work in advertising and marketing.
1

PR Doctor

Shared publicly  - 
 
Great news. Boxer Danny's Green's self-funded anti-alcohol (one-punch) TV commercial to be screened as community service.
MAJOR television networks will start screening an ad campaign by Australian boxer Danny Green warning about one-punch attacks in a bid to rein in alcohol-fuelled violence in NSW.
1

PR Doctor

Shared publicly  - 
 
Goo bunch of fellas and girls helping Australian Military Veterans.
1
Have him in circles
220 people
Lenovo Australia and New Zealand's profile photo
Lee Hopkins's profile photo
World CSR Alliance ( WCA )'s profile photo
Christophe Lefebvre's profile photo
Sydney Private Eye's profile photo
John Cooke's profile photo
Heather Yaxley's profile photo
Patrick Steward's profile photo
tony serve's profile photo

PR Doctor

Shared publicly  - 
 
Presidential-style #media conferences for Prime Minister #Turnbull on the cards ... apparently.
1

PR Doctor

Shared publicly  - 
 
I read where Google's social media head +Bradley Horowitz says G+ will be going through some big changes. I doubt that's going to have much effect in Australia, where people (sadly) still really haven't embraced it. I love G+ but I just can't convince people to use it. Students dislike it, my social networks won't even try it. Some serious research needed here. The three top users in Australia are photographers. Something in that (i.e., it's a platform skewed to graphics). 
Google+ isn't going anywhere, but it's going through big changes.
1

PR Doctor

Shared publicly  - 
 
#WestPapua   has been troubling me for many months. It should have been troubling me for many years. However, it doesn't get much media coverage, because the #Indonesian Government doesn't let in journalists. Did you know since 1963, more than 100,000 people have been killed by the Indonesian Army there. Why? Because they want independence. West Papua was stolen from the original Melanesian inhabitants by a sham UN-backed election. Australia is complicit in the genocide because we support Indonesia with financial and military aid. Just wanted to tell you. If you can, please support the cause at rallies which are held regularly.
1

PR Doctor

Shared publicly  - 
 
I can handle #media rejection (heck, I worked on dailies for 17 years, so I understand news) but not when an organisation promises coverage (written and verbal) and doesn't show. That's what happened today when several media outlets promised local coverage of a national charity program launch. The charity's WA State manager was lined up and rearranged his morning schedule ... for nothing. I've never berated the media (you always lose) but in this instance I did, sending an email to express disappointment. Perhaps my angst was because this charity is for Military #Veterans. I can understand if a story doesn't "fly" but not discourtesy. Unprofessional.
1

PR Doctor

Shared publicly  - 
 
The journalist in me had to write this:
"There ain't nothing like a dame"
OUTGOING Governor-General Quentin Bryce will be made a Dame and incoming Governor-General, General Peter Cosgrove will be made a Knight, under a new honour the Prime Minister has recommended to the Queen.
1
People
Have him in circles
220 people
Lenovo Australia and New Zealand's profile photo
Lee Hopkins's profile photo
World CSR Alliance ( WCA )'s profile photo
Christophe Lefebvre's profile photo
Sydney Private Eye's profile photo
John Cooke's profile photo
Heather Yaxley's profile photo
Patrick Steward's profile photo
tony serve's profile photo
Education
  • Central Queensland University Faculty Of Business & Informatics
    PhD, Communications, 2004 - 2007
  • Edith Cowan University
    M.Comms (PR), 2002 - 2004
Links
Story
Tagline
Dr. Greg Smith, PhD, Communications professional
Introduction
I'm a former journalist and PR professional. Originally I worked on daily newspapers in Sydney, Brisbane and Perth. I then held senior PR positions in the Australian Defence Force (uniformed Army) and Air Force, Sydney Olympics and national not-for-profits.

I've lectured in PR at Edith Cowan University and the University of Notre Dame Australia. In the learning-centric space, my focus is on "e-PR", reputation management, introduction to PR, corporate communications, PR research.

As a former Army PR Officer, I served all over Australia and was the Australian Defence Force's media representative in East Timor (2001). Apart from fulltime work, I belong to a Veterans' support group.


Bragging rights
Survived high school, three kids, 34 years' of marriage, numerous dogs, cats, budgies, howling seas, the Army (East Timor, 2001) and uni (twice).
Work
Occupation
PR practitioner, part-time university lecturer, part-time sub editor, sometime personal trainer.
Skills
Research, strategy, reputation, writing, media and social media.
Basic Information
Gender
Male
Relationship
Married