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PR Doctor
Attended Central Queensland University Faculty Of Business & Informatics
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PR Doctor

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Every year it's the same – companies cashing in on the #ANZAC legend.

This year's loser is #Woolworths  for its "Fresh in our memories" social media campaign. I won't bore you with the details but the company launched a picture generator from which you could place images of (presumably) dead Service personnel, overlaid with (of course) the Woolies logo and message. Tacky to the extreme.

Fortunately, consumer backlash forced the company to withdraw it.

Then there's Sydney's Daily Telegraph, which is pushing a coin collection.

Who could forget last year's advertising by QANTAS, which launched an Anzac discount fare to "celebrate" ANZAC Day? We don't celebrate ANZAC Day; we commemorate or remember the ANZACs. People say this in casual conversation and it angers me, probably because I'm a returned serviceman.

There are many more companies which trade on the sacrifices made by our war dead. Biscuits come to mind. There is State and federal legislation in place to prevent this but I don't see many prosecutions.

Slightly off tangent, in Western Australia, the government gives people a Monday holiday this year because ANZAC Day falls on Saturday. I don't think our Diggers fought so we could have a public holiday. They didn't get any.

PS: despite what the federal government thinks, it's capital letters for ANZAC, which is an acronym. Also gives a bit more respect.
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I can handle #media rejection (heck, I worked on dailies for 17 years, so I understand news) but not when an organisation promises coverage (written and verbal) and doesn't show. That's what happened today when several media outlets promised local coverage of a national charity program launch. The charity's WA State manager was lined up and rearranged his morning schedule ... for nothing. I've never berated the media (you always lose) but in this instance I did, sending an email to express disappointment. Perhaps my angst was because this charity is for Military #Veterans. I can understand if a story doesn't "fly" but not discourtesy. Unprofessional.
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Great news. Boxer Danny's Green's self-funded anti-alcohol (one-punch) TV commercial to be screened as community service.
MAJOR television networks will start screening an ad campaign by Australian boxer Danny Green warning about one-punch attacks in a bid to rein in alcohol-fuelled violence in NSW.
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Disappointing some Australian #universities are lowering entrance standards to ridiculous levels. Seems to be a money grab.
SCHOOL leavers with an Australian Tertiary Admission Rank as low as 33 have been made offers to study for a science degree at one Victorian university.
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PR Doctor

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An article too important to ignore.
LET me give you the Twitter version of this article: The digital age favours jejune journalism over wise analysis, intensifying the self-referential tendencies of the media and political class.
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PR Doctor

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I wondered who might be the #Aussie with the most followers on Google Plus. A quick search on +CircleCount (great site) shows the following: +Bill Gekas (421,000 followers), +Mykal Hall Hall (192,000) and +Darren Rowse (151,000). Perth's +Paul Pichugin comes in with a healthy 42,000.

I didn't keep scrolling pages, as followers were not listed in numerical superiority.

The one thing they have in common: they're photographers. Darren Rowse also blogs. This short bit of research shows its helps to have visual content to gain traction.
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Didn't think I'd revisit my PhD study but there I was needing statistics from the +Australian Bureau of Statistics from the 2006 and 2011 Census. Impossible to know how many people work in PR now because the ABS changed its method, lumping PR, advertising and marketing into the one category. The 2006 employment stats for PR Managers (13,000) jumped to 98,000 in 2011. Bloody ridiculous. The ABS obviously doesn't know PR, marketing and advertising are different disciplines. It will also obviously make it difficult for people wanting to know how many people work in advertising and marketing.
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PR Doctor

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The journalist in me had to write this:
"There ain't nothing like a dame"
OUTGOING Governor-General Quentin Bryce will be made a Dame and incoming Governor-General, General Peter Cosgrove will be made a Knight, under a new honour the Prime Minister has recommended to the Queen.
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Goo bunch of fellas and girls helping Australian Military Veterans.
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An early nomination for PR stuffup of the year.
FREEDOM Industries President Gary Southern tried to evade questions and drank bottled water after 300,000 were left without water due to a chemical leak.
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PR Doctor

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Australia's treatment of East Timor over the Greater Sunrise Oil & Gas Field, and now spying, is beyond the pale. It also smacks of something more sinister and possible collusion between government and industry. Are we  morally and ethically bankrupt?
Australian intelligence watchdog accused of failing to act on claims of East Timor bugging. Date: December 05 2013. Tom Allard. The former senior spy who blew the whistle on alleged Australian bugging of East Timor's government took his case to the intelligence watchdog but it did not ...
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PR Doctor

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Partial result of PR campaign for #Perth Military Motorcycling Club helping #Veterans. The work continues. A fine bunch of people.
Perth's newest motorcycle club is giving much needed support to battle-scarred veterans and breathing life into the RSL.
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Have him in circles
207 people
Jenna Heikkinen's profile photo
Rajee C's profile photo
Tina Agenla's profile photo
CHARLES GRIFFITH's profile photo
Peter Davidson's profile photo
Abrar Bilal's profile photo
BRIDGE PLACEMENTS's profile photo
Tiinkk's profile photo
Анастасия Найденко's profile photo
Education
  • Central Queensland University Faculty Of Business & Informatics
    PhD, Communications, 2004 - 2007
  • Edith Cowan University
    M.Comms (PR), 2002 - 2004
Story
Tagline
Public Relations and corporate communications professional
Introduction
I'm a former journalist and PR professional. Originally I worked on daily newspapers in Sydney, Brisbane and Perth. I then held senior PR positions in the Australian Defence Force (uniformed Army) and Air Force, Sydney Olympics and national not-for-profits.

I've lectured in PR at Edith Cowan University and the University of Notre Dame Australia. In the learning-centric space, my focus is on "e-PR", reputation management, introduction to PR, corporate communications, PR research.

As a former Army PR Officer, I served all over Australia and was the Australian Defence Force's media representative in East Timor (2001). Apart from fulltime work, I belong to a Veterans' support group.


Bragging rights
Survived high school, three kids, 34 years' of marriage, numerous dogs, cats, budgies, howling seas, the Army (East Timor, 2001) and uni (twice).
Work
Occupation
PR practitioner, part-time university lecturer, part-time sub editor, sometime personal trainer.
Skills
Research, strategy, reputation, writing, media and social media.
Basic Information
Gender
Male
Relationship
Married