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Geek is Chic.
POPSUGAR Tech is a digital lifestyle site where geek meets chic, where women feed their addictions to technology and indulge their geeky pop-culture side. POPSUGAR Tech readers get the lowdown on the latest news, apps, and gadgets; learn tips on everything from taking photos to organizing their lives using technology; and devour geeky movies, TV shows, and games. On POPSUGAR Tech, you can expect to see products that are not only functional but fashionable and trendy as well. Rather than hide her tech obsessions, the POPSUGAR Tech reader integrates technology into every corner of her bustling, stylish life: she runs her own website, lives on social media, edits photos, watches sci-fi classics, and always knows the best apps to recommend to her friends. Though POPSUGAR Tech readers possess varying degrees of tech knowledge, they come for the gadget and accessory eye candy, and stay for the helpful how-tos and tips.