We focus attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: factory farms, laboratories, the clothing trade, and the entertainment industry. We work through public education, cruelty cases, special events, celebrity involvement, and protest campaigns.
PETA believes that animals have rights and deserve to have their best interests taken into consideration, regardless of whether they are useful to humans. Like you, they are capable of suffering and have an interest in leading their own lives.
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People for the Ethical Treatment of Animals (PETA) Foundation, or PETA UK, took on the campaign activities of PETA Europe on October 1, 2009. References to actions before that date are references to PETA Europe actions.