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P Bradley Robb
Works at Recurve Services
Lives in Richmond, VA
790 followers|255,681 views
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P Bradley Robb

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I only knowingly share my name with a few other Bradley Robbs. However, when making bones as a writer in the early-to-mid oughts, I repeatedly ran into another Bradley Robb. We had similar backgrounds - we'd both been in the Army, fought in the same war, and left the service around the same time. I actually only outranked my Other by a single paygrade. 

See, my Other and I had drastically differing views on our war. My Other wrote a dissenting letter to the Army Times (which they printed) that did quite well on google for searches on our name. 

Clay Morrow might growl that "war, war is hell." But it's a very intimate Hell, and anyone who deploys is free to assemble their own views about the war. And I normally wouldn't fault any person who deployed for expressing their views. However, in this instance, my Other's views were conflicting with my own and we were both trading on the same name. 

The situation forced me to write about my war a great deal more, filling up the Google results and hiding what could be seen as a conflicting opinion. My actions didn't go unnoticed, at least not by my Other's brother. We had a nice chat about it via email a decade or so ago. 

Funny, I hadn't thought about this in ages. Nice job, Mike.

P Bradley Robb

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So much better than native advertising and the co-opting of "sponsored content" around the net. 

Would love to see a casestudy on ROI generated from PBS sponsorship. 

P Bradley Robb

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(IANAL) 

One big point of contention - there's a difference between illegal and infringing, with the major difference being who prosecutes and who benefits. Illegal things are prosecuted by the government and the government is the one who collects restitution on behalf of the public. Infringing things are prosecuted by the aggrieved, and the aggrieved are typically the ones to benefit.  

Because of this, Fair Use is always a defense and can only be used after a court case has began. This means that rights holders can, even in cases of obvious fair use (due to case law) create an undo burden on users merely by alleging infringement. 

This means that if someone wants to disappear Let's Play videos, they just need a big enough war chest. 

Second point - feel like the video missed the point about monetizing Let's Play videos. In 2014, Nintendo caused a fuss about the very topic and it's seems very cogent. http://gamasutra.com/view/news/192279/Nintendo_cracks_down_on_fanmade_videos.php 

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Journey Maps - How to make your Customer Personas actually useful http://bit.ly/1mLgLgX
Customer Personas are a great tool. Creating personas requires a concentrated understanding of real customers and the trials and travails that customers endure. It is damn helpful to know Customer Cheryl is dealing with three kids and a pending divorce, while balancing a career and waiting on hold for customer support because her internet is...
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P Bradley Robb

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32. There are 32 listed Brian Mills in LA according to WhitePages.com

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Chicken's gonna fry.
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Rotational artificial gravity is one take. The Expanse series, which I often label as physics porn, relies on thrust-based gravity. Ships don't travel at speed, but rather a fraction of gravity (0.3g being the most comfortable). The design element used is to stack decks vertically, creating ships that are designed more like skyscrapers than ocean-liners. 

Whole lot of fun concepts in that series.

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Friends don't let friends reference Gladwell. Especially Tipping Point and the concept of "influencers."

This isn't to say people can't promote ideas, that's the basis of most word of mouth and traditional advertising. But the idea that certain people are able to predictably, and consistently, have a causal impact (as suggested with Gladwell's Hushpuppies anecdote) is not one born out by data. 

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Oh, hey. It's partybot
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This article changed how I think about ads. Now I just need to test my way to the data.
 
"Ads Don’t Work That Way" Man, I would love to collect data and test this theory. http://bit.ly/XXJlQN
Rather than attempting to persuade us (via our rational, analytical minds), ads prey on our emotions. They work by creating positive associations between the advertised product and feelings like love, happiness, safety, and sexual confidence. These associations grow and deepen over time, ...
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5.1 channels. 500 watts. THX certified. This is how I surround myself in music.
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Needs more power and fewer speakers
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I don't even have  Facebook account, but I love their new anti-click-bait initiative. Here's why. 
Facebook is declaring war on Click-Bait. Here's how to identify click-bait and produce content that people actually want.
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Story
Tagline
World's Deadliest Content Strategist
Introduction
Bradley Robb has been a soldier and journalist, during which times he amassed numerous anecdotes and a passion for whiskey. Bradley is currently a strategist at a Content Strategy firm in Richmond, Virginia. He writes adventure stories in his spare time.
Bragging rights
I once stopped a T-62 with my middle finger.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Richmond, VA
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Occupation
Smug sonofabitch
Employment
  • Recurve Services
    Strategist, present
  • INM United
    Digital Producer, 2010 - 2013
  • Publishing Consultant
    Strategist, 2009 - 2010
Basic Information
Gender
Male
804RVA is my goto when I need to work out of the office and still be surrounded by some of the sharpest minds RVA has to offer.
Public - 5 months ago
reviewed 5 months ago
Food: Very GoodDecor: ExcellentService: Very Good
Public - 4 years ago
reviewed 4 years ago
3 reviews
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Misnamed on Google Places, should be Str8 Outta Philly. Specialty is cheesesteaks, which they excel at, but Str8 does pretty good on other things. Of the sub places I've tried, Str8 has the best cheesesteaks in Richmond.
Public - 4 years ago
reviewed 4 years ago