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Pål Heick
Works at In2media
Attended University of Copenhagen
Lives in 2860 Denmark
259 followers|48,962 views
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Pål Heick

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Ahh, please do the Matrix - the pill scene. Do you want the blue grape or the green grape? :-) 
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Pål Heick

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Hi,
I've never been fond of the 'more-tag' in WordPress. I've always meant that the_excerpt is a better tool for controlling post formatting along with archive pages and meta descriptions. What is your take? 'more tag' or the_exerpt?
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Thomas Scholz (toscho)'s profile photoPål Heick's profile photo
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Yes. In my ideal world a single page would look like this: 
<bold>the_exerpt</bold>
the_content 

Of course I would have to fill in the exerpt in the metabox, but then I also have made sure that the archive pages (and other article displays) all have targeted descriptions, the meta description will (more often) display in the search engines and give better CTR - and the bolded exerpt will reinforce the user's notion that they have landed on the right page and thus lowering bounce rates. 
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This is kinda clever - wrap it in a bookmark, and you have an instant notepad.
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Well written, well worth the reading time. +Waqas Rafiq, you might like this one too.
 
Hello Heroes - I just published a monster of a 2.500 word article on Copy that Converts. Basically it's 4 years of research and 250 A/B tests distilled into 5 lessons in 1 article - packed with cases studies and test results. 

I thought you guys might find it interesting, and I'd love to get your feedback on it. Thanks! 
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Just noticed a biig adsense unit - 300x600 :-) Testing in sidebar here: 
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Have him in circles
259 people
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Pål Heick

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Kickstarter is adding more social features to it's community of backers. Now you are able to follow friends and get notified when they engage with interresting projects. I kinda like it. You?
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oh - and here is my kickstarting profile: http://www.kickstarter.com/profile/1329672616
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Kan godt lide denne her no-nonsense tilgang til optimering af webshop
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Hvor mange Google+ profiler (eller kun 1) skal man bruge, hvis man gerne vil pleje sin author rank på tværs af mange forskellige aktiviteter? 
Synes der er 2 scenarier: 
1 profil per website/aktivitet
1 profil "...to bring them all and in the darkness bind them"
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Ohh - så ikke marketers-linket :-) 
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SEO 2012 in short: "it's gotten harder to get crappy content to rank high" - now what to do? 
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People
Have him in circles
259 people
Stevie Laux's profile photo
Benjamin Gundgaard's profile photo
Sofie Sigrist's profile photo
Kristian Ole Rørbye's profile photo
Flemming Hansen's profile photo
Rasmus Frølund Thomsen's profile photo
Celia Schow's profile photo
Morten Skou's profile photo
kristoffer kjelde's profile photo
Education
  • University of Copenhagen
    rhetorics, 2000 - 2004
Basic Information
Gender
Male
Other names
pcheick
Story
Tagline
Full of ideas and dreams. Striving to realize them.
Work
Occupation
Information Architect
Employment
  • In2media
    Senior Information Architect, 2011 - present
  • LBi
    Information Architect, 2007 - 2010
  • Creuna
    User Experience person, 2010 - 2011
  • Notabene
    SEO Copywriter, 2004 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
2860 Denmark
Previously
Copenhagen, Denmark
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