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OzComm Marketing
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Authentic Marketing Solutions
Authentic Marketing Solutions

2 followers
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(Podcast) Authenticity is King, with Don Osmond

What you will learn about in this episode: What Don learned about business and life from his father, entertainment icon Donny Osmond How Don forged his own path and got out of his family’s shadow and got into marketing Why you must tell your why in the…
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Feb is a month devoted to love/appreciation. How do you appreciate your customers?

February is a month devoted to love and appreciation, yet so few companies take the time to listen to their customers. And, listening is one way to show you care.
We Hear You…
We Hear You…
ozcomm.marketing
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Content Marketing in 2017

Content marketing needs to be thought of more as a process and not just as a tactic. For content marketing to be effective in the new year, brands need to become very specific on their message, making sure it is: Memorable, Relatable, and Actionable.
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Click here to read the article, which first appeared in CMO.com. I was a young college student when Napster came onto the scene. The innovation of P2P file sharing via the Internet was so disruptive that it threatened to shake the entertainment industry…
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Don Osmond to Present at The Freelance Conference

AUSTIN, TEXAS—OCTOBER 11, 2016—Don Osmond, founder of OzComm Marketing, will present “Embracing Interdependence: Focus on Your Authentic Talent, and Collaborate with Those Who Do the Same” at The Freelance Conference on Friday, February 17, 2017 at TCEA…
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Stories are the most powerful marketing tool, yet few businesses explore this tactic.

Once upon a time… These are probably four of the most iconic words (when strung together) that preface an emotional experience. It’s hard to determine just how many stories begin with this idiom, but suffice it to say, people have a pretty good idea…
Once Upon a Time…
Once Upon a Time…
ozcomm.marketing
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More from OzComm Blog - "Testimonials: The Pinnacle of Authenticity"

“We believe authenticity is a business’ the most valuable asset.” The challenge for most businesses to articulate that authenticity from a marketing perspective may come off as shameless self-promotion. This is mainly due to the fact that we, as a people,…
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SEO: The Holy Grail of Marketing?

For years, businesses have clamored for SEO Marketing. And, for a time, it seemed to be effective – why not? The logic makes sense: own the keywords. Well… we don’t believe so. And a recent video by SourceFed seems to have validated our position.…
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What are the "7 Deadly Sins of Marketing?" Great Question!

Marketing is an Art. Therefore, the only way to truly be successful in marketing requires the tenacity to work through a process, knowing that mistakes are inevitable, but keeping those mistakes at a minimum. This said there are 7 Deadly Sins of Marketing…
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The worst thing a company can experience, when it comes to the bottom line, is commoditization. When your goods or services are a commodity, it eats away at your profit margin, because the only thing left to differentiate is price. Authenticity prevents commoditization. 
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