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Oxford Intelligence
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Delivering solutions to facilitate overseas business development and to meet foreign direct investment (FDI) and trade promotion needs.
Delivering solutions to facilitate overseas business development and to meet foreign direct investment (FDI) and trade promotion needs.

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The first in a quarterly series of webinars on up-and-coming practice in investment promotion will be taking place on 29th October. The subject of the first webinar will be 'Social media in investment promotion'. Investment promotion agencies struggle with social media—is it an effective use of scarce resources and how much should be dedicated to it?

The webinars will be organized by Oxford Intelligence and are looking to provide you, investment promotion professionals, with a virtual venue to hear from experts and your peers on the topics that most affect your day-to-day work.

For more information on the first webinar and how to register, please visit http://www.ipaleaders.com/
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In the final part of our series on social media for investment promotion, we look at the role of location data and thought leadership. How to use social media to reach new investors?  #SocialFDI
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In our continuing series on using social media for investment promotion, we tackle the issue of aftercare. Is social media better geared for aftercare activities than for promotion? #SocialFDI
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In June, Oxford Intelligence published its latest sector report on the software sector. It highlights the latest developments and trends in the software sector since 2009 and examines their impact on the industry and their likely influence on global FDI strategies.

Some of the key findings include:
- The software segment of the market is the fastest-growing element, accounting for 24.6 per cent of the market in 2012, a 5.6 percentage point increase on its 19 per cent share back in 2009. This growth is forecast to continue. 

- Industry analysts predict that overall global IT spending (excluding telecoms) will exceed two trillion dollars in 2013, up 5.7 per cent from the previous year.

- In 2012 the value of the three primary market segments of the global software market were: applications software, US$167.58 billion, application deployment and development software (AD&D), US$82.8 billion, and systems infrastructure software, US$92.34 billion. Of the three, AD&D demonstrated the most growth in 2012/11 at 4.6 per cent. 

- European and North American companies were the leading investors in the period 2007-2011, accounting for over 83 per cent of all global software FDI projects.
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Investment promotion agencies that are online often identify themselves with the terms “invest in” or “development”. They tend to have a single presence meant to attract all types of investors, both current and future. But in an era of investment promotion where there is near universal agreement that value propositions should be targeted, what value is there in a unified online presence?

In the second of the series, David Regeczi outlines the effectiveness of social media for IPAs in seeking to engage with potential investors and using social media as a tool for aftercare.

#SocialFDI #SocialMedia
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Investment promotion agencies struggle with social media — is it an effective use of scarce resources and how much should be dedicated to it?  Many myths surround social media, and using it effectively means understanding it as a communication and marketing channel.

In the first in a four part series, David Regeczi outlines the effectiveness of social media for IPAs in seeking to engage with potential investors and using social media as a tool for aftercare.

#SocialFDI   #SocialMedia  
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