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Outfox
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We have moved to Tyska Brinken in Gamla Stan, the old town, in Stockholm.
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Outfoxers outfoxing as usual.

@Stockholm Whisky and Beer Festival.
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Läs detta om ni mäter hur länge besökarna är inne på er webbplats.
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Celebrating a big win with some cava.
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Merry Christmas!
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Vinn en bok!
Tävling: Arga webbanalytikern - Costas Papaikonomou, som var en uppskattad och tankeväckande talare på konferensen Outfox Your Competition, har skrivit en bok om varför så många innovati...
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Have them in circles
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Outfox

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Läs Outfox årskrönika 2014.

Ännu ett fantastiskt bra och trevligt år är nu över.

Här följer några av höjdpunkterna.

• Vi har befäst vår position som Nordens största återförsäljare av Google Analytics Premium, med flera stora internationella varumärken i vår portfölj. Vi hjälper till med Google Analytics Premium för fler än 150 webbplatser som finns i fler än 50 länder.

• Vi har utbildat mängder av företag, organisationer och individer i analys i allmänhet, och Google Analytics i synnerhet, genom egna utbildningar samt genom utbildningar i samarbete med Wednesday Relations, Berghs, med flera.

• Vi står för en stor del av den matnyttiga delen i Sveriges enda utbildning till framtidsyrket Webbanalytiker, genom att vi utbildar på Medieinstitutet.

• Vi utbildar, tillsammans med Google, de byråer som ingår i www.google.com/partners/. När Google har behövt utbildare i Google Analytics har de vänt sig till Outfox.

Läs mer genom att följa länken.

GOTT NYTT ÅR! :) 
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Tack alla som kom förbi på #branschdag14 :)
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Found some obsolete tracking code when cleaning out my closet today. No support for dimension widening on this one... #googleanalytics
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Agreed!
 
A good comment on data science.
It's about using the data for science; i.e. to answer a question we couldn't answer before. Not just about using some data for some result. We need to stop being obsessed with data volume and tools, and start looking at the results we get out. For big data, always ask the question: could we have obtained the same result wih less data and less effort? More often than not (e.g. running kmeans on "big data") the answer is: yes, we could have used a simpler approach: for kmeans, a sample would have produced the same result within 10 digits of precision in a fraction of the time and effort. (Which is not surprising, because means don't improve much with stellar data sizes anymore)
k-Means on big data is a good example of what not to do. You'll be re-answering a question that has long been answered (and which only makes sense for low-dimensional vector spaces, which won't have truly large data anyway; how many vectors can you fit into 32GB RAM?)
Instead, focus on actually unsolved questions!
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Outfox The Julbord.
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Contact Information
Map of the business location
Tyska Brinken 30 111 27 Stockholm Sweden
Tyska Brinken 30SEStockholm11127
+46 8 790 55 00outfox.com
Marketing Consultant
Digital analytics, conversion optimization and online business intelligence.
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Have them in circles
66 people
Marcus Bjering's profile photo
Jonas Lindblom's profile photo
Maral Kalajian's profile photo
Rävarna på Outfox's profile photo
Jon Täng's profile photo
Iveta Martincová's profile photo
Sara Eklund's profile photo
Bruno INNECCO (Net sepultura)'s profile photo
Toby Haire's profile photo
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